The Benefits of a CRO Strategy for Your Business
Boost profits and cut expenses... Does this sound like a dream come true?
The whole point of implementing a CRO (Conversion Rate Optimization) strategy is to optimize the conversion rate. A CRO strategy aims to increase the conversion rate of your target groups and end users, i.e. the percentage of visitors who carry out a desired action (purchase, registration, download, etc.).
This strategic approach is possible thanks to a detailed understanding of: their online behavior and purchasing habits, their challenges and drawbacks, their needs and expectations, their preferences and selection criteria:
- their behaviour on-line and when shopping
- their problems and obstacles
- their needs and expectations
- their preferences and selection criteria
A conversion strategy that can be 100% successful, provided you integrate all these elements into your strategy and closely monitor conversion KPI results to adjust your CRO strategy if necessary
YOUR WEBSITE
- BACKGROUND: How did people get to your website?
- CHALLENGES: Where and why did people leave your site?
- TRIGGERS: What prompted people visiting the site to take action?