Customer acquisition strategy

Aquisition

The ultimate goal of any business is to win new customers to generate sales and revenues to ensure longevity, growth and profitability.

What is a digital acquisition strategy?

A digital acquisition strategy is the culmination of all initiatives implemented during marketing campaigns with the aim of acquiring new customers, whether on websites, landing pages or social media platforms.

Acquisition strategies can be implemented through various marketing channels, such as paid advertising, organic search engine optimization (SEO), social media or email marketing

Customer acquisition strategy

Our expertise in customer acquisition

Our digital agency, Eminence, is fully committed to helping you formulate your next digital acquisition strategies and campaigns. We are specialized in these key areas: SEO, SEA (Search Engine Advertising), paid and organic social media marketing, e-retail and email marketing. Our wide range of solutions enables us to focus on one or more levers, combining them to improve performance according to your objectives, which we will have discussed with you beforehand.

  • 01

    SEO

  • 02

    SEA

  • 03

    Paid and Organic
    Social Media

  • 04

    E-retail and
    E-commerce

  • 05

    Email marketing and automation

SEO

We pay particular attention to SEO, the quality of which will help you to generate traffic and customers at a lower cost. By working on elements such as optimized content, a clear structure for your site and pages, and effective netlinking, we'll help you increase your organic position.

SEA

The goal of SEA is to get you in the top Google search results (sponsored content). We leverage Google's data to precisely target display ads based on the behavior of the intended audience. The result? Qualified traffic that you are more likely to convert.

Paid and Organic
Social Media

We run your paid and organic social media campaigns to increase your visibility, drive traffic to your site, engage your customers and drive conversions. Combining the two approaches can help to increase both the impact and the ROI, especially when combined with other levers.

E-retail and
E-commerce

E-commerce involves the purchase of advertising space and devices, designed to reach consumers as close as possible to the moment of purchase. It can also be used in physical stores to facilitate the intervention of sales staff or enrich a customer's shopping experience.

Email marketing and automation

We can create automated email marketing campaigns using dedicated tools to reach your prospects as soon as they interact with your company or become part of a contact list. It's a valuable way to reach a target once they've shown interest in your products and services, or to nurture an existing relationship to trigger a repeat purchase.

Why opt for an acquisition strategy?

Implementing an acquisition strategy is a powerful growth lever for your company. It will enable you to: 

  • Increase your visibility 
  • Provide relevant content in an informal manner 
  • Advertise to potential customers when they show interest in your products, services, brand or competitors. 

The objective is clear:  

=> Reach your targets, capture prospects and convert them into customers. 

customer acquisition-strategy

We are able to offer our services for key digital acquisition strategies, based on your commercial and marketing objectives:

  • 01

    Brand awareness objective: gaining visibility

  • 02

    Objective: Quality Traffic Acquisition

  • 03

    Conversion objective: customer acquisition

Brand awareness objective: gaining visibility

The goal of brand awareness is to increase brand recognition and visibility. Companies can seek to improve brand awareness through content marketing strategies, targeted advertising campaigns, SEO and organic search.

Objective: Quality Traffic Acquisition

The aim of acquiring traffic is to generate visits to a company's website and other digital platforms, with the goal of creating engagement and improving the chances of converting visitors into actual customers. The most popular tools for this are SEO (organic and natural referencing), PPC (Pay-Per-Click), e-mail marketing or influencer marketing.

Conversion objective: customer acquisition

Conversion is about turning potential clients into end customers. Companies can aim to increase their conversion rate by optimizing their web pages, advertising campaigns or by using e-mail marketing, marketing automation and retargeting techniques.

The process of creating an acquisition strategy

How to build a digital acquisition strategy ?

The development of a customer acquisition, traffic and visibility plan is based on the same logic as a digital strategy :

Optimize your strategy based on your results We generally recommend combining different channels, depending on your goals, the target audiences you're targeting and the lifecycle of your customers and/or prospects. 

We also recommend you carry out A/B tests to evaluate which types of channels, formats and messages generate the best performance.  

Here are the steps to follow to create an effective customer acquisition strategy:  

Boost traffic
Boost traffic

How to choose the right digital channels for a successful acquisition strategy? 

When it comes to creating a successful customer acquisition strategy, the selection of the right marketing channels is crucial. It's important to choose the platforms best suited to your target audience.  

  • To do this, we study your target audiences and personas in order to assess their socio-demographic profile, the devices they use, their languages, their motivations and frustrations, and so on.  
  • We analyze their online behavior and consumption habits, such as their interests, the websites they visit and the social networks they use. 

Based on this analysis, we will recommend the most suitable channels to reach your targets. The potential channels include the following: 

  • SEO: This includes the optimization of your website, landing pages, and its content to boost your organic position in organic search engine results. 
  • SEA: Display and paid advertising (on Google), enabling specific targeting by keyword positioning. 
  • Social Media Paid: This is ideal for targeting by centers of interest. 
  • Emailing, automation and retargeting: Based on interactions and history of your target audience.  
  • E-retail: Reach your targets when they're in the consideration phase. 

Our digital agency, Eminence, operates on all digital levers, enabling us to implement an effective strategy across all channels, maximizing your visibility and return on investment.

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