Dear Bankers: Get Ready for Our Digital Marketing Tips

Eminence, a Geneva based digital marketing agency, dedicates the whole month of August to give marketing tips to financial institutions. Get ready for some success boosting insights. 

Dans un environnement économique trépident et incertain, la complexité et la diversité en continuelle croissance des investisseurs changent la donne au niveau de leurs attentes aupèrs des organismes financiers. La concurrence étouffe le secteur et discrimine les uns au profit des autres.

32% of Swiss internet users do online research about taking up loans for personal reasons and 26% contact a financial institution via the internet. This should be reason enough for you to think about your online marketing strategy. To help you out, Eminence has decided to share its expertise. We have been continuously building up digital marketing know-how in the financial sector during the last few years. Today, we have reached a mature understanding of the business. Thus, digital marketing projects for financial institutions have become one of our specialties.

Find here an extract of topics we are going to discuss this month here on our blog:

  • Learn about the online behavior of your prospects, in order to know how, where and when you can easily reach them with your messages.
  • Find out how you can boost the attractiveness of your website. Learn about the optimal structure of your online portal and make sure you find a way to increase the traffic on your site.
  • Let us explain you the best referencing strategy for your corporate site. We will familiarize you with natural, paid and international referencing for financial institutions.
  • Find out how to use mobile applications in the financial sector most effectively.
  • Learn about the secrets of successful content marketing. What’s this good for? Well, you improve your notoriety and your image. This could be more important than you think.
  • Dare to use social media. Find out how to build a community around your brand and how to incite your customers to recommend your institution to their contacts. Learn about many other advantages of social networks.
  • Finance 2.0: Get updated about the newest technological trends in the financial sector and find out how you can surpass your competitors.

In short: We give valuable tips to banks and other financial institutions this month. Keep having an eye on our blog and our social media profiles in order to learn about the newest digital marketing tendencies in your sector.

At any moment feel free to contact us for a strategic consulting about your digital marketing approach. Eminence has a specialized pole for financial institutions.

G.L. Junior Account Manager, Eminence