From Big Data to Smart Data in the banking sector

From Big Data to Smart Data in the banking sector

  •   13 October 2022

Now present in all sectors of activity, Big Data had its glory years in the 2010s, giving way to Smart Data in recent years. The explosion of data collected through the web and other digital media has prompted companies to find solutions to exploit all this information and generate value. The global Big Data market […]

highlights of the digital news in September 2022

The highlights of the digital news in September 2022

  •   6 October 2022

Being present on social networks is now a must for any digital strategy… but it has to be relevant, regular, and up-to-date. The big groups behind these social networks regularly make changes and improvements to their platforms, which requires digital professionals to constantly keep up with the latest updates. Lately, the news has been rich […]

Google Ads Insight Innovation: Campaign Diagnostic Information

Google Ads Insight Innovation: Campaign Diagnostic Information

  •   29 September 2022

Google keeps making life easier for its customers, and the newly announced enhancement will help them diagnose which issues may be affecting campaign performance on the ‘Insights’ page. With these diagnostic checks, you’ll be able to determine which elements are blocking your campaigns from displaying, which ones are causing low engagement, generating low conversions, etc.

Behavioral segmentation: definition

5 Examples of Successful Behavioral Segmentation

  •   15 September 2022

Have you ever heard of behavioral segmentation? This is the principle of grouping customers according to their behavior when making purchasing decisions. Incorporating this approach into your marketing strategy can pay off. In fact, segmenting your customers will give you valuable information to focus your efforts and budget on the right audience, considering their buying […]

What are the benefits of email automation?

Everything You Need To Know About Email Automation

  •   8 September 2022

In recent years, the term “automation” has become part of the digital world. Whether it’s welcoming a new customer to a mailing list, recommending similar products to a customer shopping on an e-commerce site, or reminding them not to forget to validate a forgotten final cart, automation is a great way to eliminate repetitive tasks.

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