micro moments

Micro-moments: tiny moments full of conversion power

  •   1 October 2018

Last week Eminence was presenting you some key factors for a successful Mobile Marketing Strategy in 2019. Today, we give you a closer look at the micro-moments and explain you more in-depth the detailed components of this fascinating subject.

lead generation social media

How to help generate leads through social media

  •   25 September 2017

Social Media in the past few years has been used by businesses all over the world. B2B and B2C companies all want a slice of the digital pie. Here in the Middle East, Facebook is the most popular social network overall, and consumers are spending more time attached to their phones than ever before. This is […]

Push and pull marketing

Push and Pull Marketing in 2017

  •   25 September 2017

We have all heard of push and pull marketing, but recently, there has been less of a push. Just to be clear on these, push marketing is advertisements, promotional offers and emails all filling email inboxes with content- That is all being pushed to the client, somewhat unwillingly. This is wasting both your time and […]

Push and pull marketing

Push and Pull in Digital Marketing in 2017

  •   27 June 2017

Digital marketing has been something that has rapidly grown in the past 10 years. Businesses are getting tired of losing out on potential customers with no reason why. Digital marketing is at the forefront of every businesses success. Eminence has conducted some research in what is out there and how is it being used to […]

Social Media Trends

Social Media Trends 2017

  •   18 June 2017

So we are half way through the year already and social media use has continued to rapidly increase for both B2B and B2C businesses. Here at Eminence, have rounded up the 21 trends that are still predicted for businesses at the latter half of the year. Have a read of the below: