If you’re new to digital marketing, it’s difficult to get a grasp on the abbreviations that are used in the industry, SEA, PPC, CTR…they all seem very confusing and it’s hard to understand which ones to select for your business. The most important KPI for any business is generating new leads. But how does this sound so easy but when you look at the big picture, there are plenty of gadgets and technology that can help you along the way. SEO is Search Engine Optimization, which means that Google needs to recognise your website so it can position it at the top of the first page.