Marketing automation and CRM are two very different concepts; however, implementing these two systems has become a necessity to boost lead generation and personalize the customer experience. In this article, we will help you understand how marketing automation works, distinguish the best platforms for CRM and identify the areas of complementarity between CRM and automation.

In 2022, all businesses should use audience targeting to create effective advertising campaigns with a better Return On Investment (ROI). Find out in this article how Google Ads can help you create digital campaigns with an advanced targeting and thus maximize the Return On Ad Spend (ROAS). Here are four smart strategies to better target […]

Search Engine Optimization (SEO), Google Ads, social media, etc. All these levers have become necessary to reach your target and highlight your offer. However, your efforts may be less effective in the face of demanding consumers and fierce competition. There are different marketing strategies to encourage your visitors to choose your brand and take action. […]

A customer journey is a process by which a customer interacts with a company to achieve a goal. From discovering a brand via social media to receiving an email after a successful transaction, the steps in between are usually numerous and varied. Today’s consumers use multiple channels to communicate with a brand. All these touchpoints […]

Since Mark Zuckerberg’s decision at the end of 2021 to rename the Facebook group Meta, a new digital era has started with the metaverse. In an economy where e-commerce is constantly gaining market share, the opportunities offered by this 3D Internet universe are unlimited.