Facebook, a key player in advertising!

The number of Facebook users could be counted in billions. 1.49 billion active users monthly on Facebook, according to the latest figures. With over 50 million Facebook fans page, few companies that can spend marketing potential offered by this network. This social media has become a major player in advertising.

You are a company that has a Facebook page, but few fans? Recognizing the strategic importance of the network of Mark Zuckerberg in your communication plan, you want to maximize your presence on Facebook and generate maximum leads?

Here are some recommendations to help you increase your Facebook fans number :

Do you use Facebook Ads?

Paid or free you can benefit from advertising on Facebook.

First, partnerships: it is a simple way for you to create more visibility for your Facebook page while targeting a defined community. Partner with other pages: the goal is not to promote the page from your competitors but rather to work with pages that have the same target as you while offering complementary services or products to yours! This partnership is an exchange of favours with a sharing of publication and hearing… later you can organize Webinars it is a way to gain new customers.

Subsequently make sure to not have  all your eggs in the same basket. Although Facebook is the market leader of social media applications, others such as Twitter, LinkedIn, Instagram are growing increasingly. That is why it is necessary for you to make the connection between your various digital presences. If you own a website, be sure to add the Facebook tab to convert your visitors into fans.

After applying these tips you can not escape the Facebook Ads! Due to lower publications reach, Facebook advertising is the fastest way to increase your number of fans. You should set a budget (even minimal) to optimize the visibility of your publications. Facebook Ads allow you to reach a targeted and qualified audience. After defining the typical profile of your target you can calibrate your Facebook Ads by socio-demographic characteristics such as age, location, interests, etc.

A little surprise for you !

Did you just believed it? No, it’s for your fans! Contests or other gambling strategy is a good way to engage the Facebook community. You have to bait your fans.. Be careful to aim a relevant target, it would be a shame to attract just opportunists who will like your page just by greed and that will unsubscribe as soon as the contest is over. To reach a qualified audience, likely to become actual customers later, you need to offer rewards related to your brand, your products or services.

Everyone, without exception, love to participate in a contest as long as it’s not too complicated! Regarding the form of the competition to keep in mind these two words: simplicity and efficiency! There are many forms of competition: the draw, the content generated by the user (eg portrayal of the product on a photo) or the votes,  you are free to make your choice.

Similarly, you can offer special deals and promotions to your fans

Implement a content strategy

After defining your target profile you have to set up an editorial in line with the interests and habits of your audience. Choose a clear and original tone. Beyond a viral content, providing real value to your target you need to offer a variety of content. Videos, albums, user testimonials, computer graphics, are all ideas that will generate more likes than a simple article. Opt for visual content, they have more impact. This is related to the new version of Google news feed that enhances the visual publications with those containing only text. So rather than talking about your products, Facebook  values fan pages with a high rate of interactions with fans, comment, share, tag!

For this you have any interest in creating a schedule of rigorous and precise publication! To maximize your visibility, we recommend that you post regularly. With the decline of the reach rate, today, it is recommended to post several times a day. You can for example create “Quote of the day” that will be published every morning , a “buzz” video, and the”crazy” photo of the business evening… Although the optimal timing does not exist, you can test the publication at different times to set one that will get the best performance.

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Are you interested in a social media strategy ? Don’t hesitate to contact us, Eminence is here to help you in your social media strategy development.