Bodyline Center runs several promotions on a monthly basis to highlight and push their different slimming treatments, depending on the season. In order to highlight these offers via organic social media, Eminence proposed to incorporate these monthly offers into their social media strategy via Instagram Reels.
This could help Bodyline to optimize their brand awareness and showcase the different promotions to a wider audience organically. It would be a great way to complement Bodyline Center’s ongoing paid social media strategy.
These short videos included aspirational lifestyle content to appeal to Bodyline Center’s targeted audience.
By publishing offers every week in the form of Reels, the social media communication strategy was enhanced. The content was prioritized by the Instagram algorithm as we consistently used the new Reel feature available on the platform.
- Eminence established a graphic template for the Reels that was adapted to the current graphic chart of the brand;
- Eminence created aspirational 15 second long videos in vertical format that was adapted to the new Instagram Reel format to inspire Bodyline Center’s target audience;
- Relevant hashtags were included to each Reel to organically increase their reach;
- We published 1 Reel every week for 1 month to complement Bodyline Center’s paid social media strategy;
- The success of the Reels, led us to fully integrate this format to our organic social media strategy.