Case study

Bodyline Center

BODYLINE

Bodyline Center is a slimming institute located in the heart of Geneva, Switzerland, on the Rue du Marché.  Bodyline Center is an elegant, modern and relaxing space that offers innovative treatments. Using the latest technologies and equipment, the center caters to a B to C target group seeking to lose weight. Bodyline offers a unique and professional experience to its customers in a friendly frame. Always seeking to satisfy their customers, the center offers expert nutritional advice and techniques that are adapted to their clients needs.

THE OBJECTIVES

1

Improve the mobile user experience and interactivity on the site to boost the conversion rate.

2

Maintain the current SEO positioning and optimize the loading time.

3

Collect data for retargeting and cross data

4

Implement a reporting system that streamlines the analysis and visualization of the new data collected

5

Import all the content from the current site into the new one

STEPS

  • Url mapping
  • SEO migration
  • Blog migration
  • Ensure the graphic design corresponds to the objectives
  • Design integration
  • Develop functions
  • Delivery and integration of the customer's CRM
  • Update of the tracking plan on google analytics and google tag manager
  • Test, validate and deploy

THE STRATEGY

Our SEO specialists decided to keep the same urls in order not to lose the current site's ranking on search engines. Eminence then imported the news thanks to wordpress export and import tools. Our web development experts improved the ergonomics of the site by proposing a new page structure that offered a more fluid and user friendly navigation on the website. Eminence's strategic team defined and implemented several "call to action" buttons to increase leads and conversion rates. Out creative team adapted the design of the new site to mobile devices to satisfy users and meet Google's new criteria for good referencing. In addition, our tracking experts tracked all interactions and then followed them on Google analytics and data studio in order to make monthly reports to our client.  Lastly, Eminence implemented Facebook pixels to collect data on the  audiences and understand their behaviour in order to optimize ads.