Case study

Dubai Autodrome

 
 

Dubai Autodrome

Dubai Autodrome is the United Arab Emirate’s premier multi-purpose motorsports and entertainment complex.
Located 25 minutes from the center of Dubai, Dubai Autodrome is a safe and controlled motoring environment that can accommodate large crowds, whether as a local social destination or as a tourist attraction for foreign visitors.
Dubai Autodrome has also been hosting world-class racing for over a decade in the UAE. We have two main targets B to B and B to C. Dubai Autodrome is focused on providing an outstanding car and karting experience to meet with the expectations of its customers.

The objectives:

1

Create visibility on Google through Search, Display and video campaigns.

2

Generate sports car racing requests for our B to C target and team building organization requests for our B to B target.

3

Generate qualified traffic

4

Control costs per acquisition

5

Differentiate from the competition

6

To be present in top position on the results of the Google search engine

7

Positive ROI

The strategy

In order to increase its turnover, the client turned to Eminence to set up a sponsored links strategy that would help it achieve its notorious sales objectives.
Depending on the type of SEA campaign chosen (search, dispay, mobile, video, or shopping) it is possible to orient the strategy towards a focus on visibility, conversions or traffic.

1) Initially, we worked on improving brand awareness through Display and video campaigns.
2) Then, and in order to reach our objectives in terms of conversions (reservation request for our B To C target / Quote request for our B To B target), we created specific Search campaigns for each target.

Then, our tracking experts set up a tracking plan in order to monitor, track and adapt the digital strategies. Our tracking tools allow us to collect the following information:

  •  Conversions
  • Channel traffic
  • User behaviour
  • Purchasing and conversion tunnel
  • Quality of visits and leads
  • ROI and turnover