Optimize your user data & analytics

With evolving technologies and increasing restrictions on third-party cookies, server-side tracking has become an essential solution for companies to collect accurate and reliable data, while at the same time respecting user privacy. Our agency offers tailored support and expertise to set up and optimize this technology.
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Analyse des données
Data Analysis
Google Tag Manager
Google Tag Manager
API Conversions
API Conversions
Vie privée
Privacy

The Benefits

01
Performance
 
Collect your data without any restrictions.
02
Control
 
Track and store data according to your goals.
03
Privacy
 
Protect the confidentiality of your users’ data .
04
Conversions
 
Target your campaigns with greater precision.
05
Tracking and analysis
 
Assess the success of your strategies.
Our approach
Our expert team follows a clear and tailored approach to help you implement your strategy efficiently
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1
Kick Off And Goal Setting
Identifying your data based on your goals.
2
Container and Subdomain Creation
Setting up tracking in Google Tag Manager.
3
URL-to-server Mapping
Setting up server-side data tracking.
4
Technical Implementation
 
5
API Conversions Implementation
Incorporating your social media data.
6
Functional Testing
Checking tracking technology solutions.
7
Migration, Proxy And Maintenance
Securing solutions and ensuring compliance.

Our Tools

Google Analytics
Google Cloud Platform
AWS
Microsoft Azure
Google Tag Manager

Our Expertise

En mettant en place une stratégie de tracking côté serveur, vous identifiez et analysez efficacement vos visiteurs, améliorez la performance de votre site web et optimisez votre budget marketing.

Notre expertise en développement web et bases de données nous permet de vous accompagner sur le développement de solutions de tracking sur-mesure, quels que soient les outils, en garantissant la sécurité de vos données utilisateurs et la conformité de vos installations. Nous vous aidons à collecter et analyser vos données, tout en identifiant les KPIs pertinents pour optimiser vos campagnes.
How can we ensure precise and reliable data ?
Server-side tracking solutions offer multiple advantages. Their fast scripts make it easier to collect more complete, reliable and accurate user data, as well as attribute precise conversions.
Does server tracking respect user data privacy ?
As a server-side tracking agency, Eminence can help you implement a tracking technology that complies with regulations and even enhances user data privacy. This solution allows for a personalised strategy while still controlling data collection and processing.
projects & case studies
Our success stories
SEO
McDonald's
McDonald's: Website redesign McDonald's Jobs
+110%
Number of clicks
-38%
Bounce rate
More Info

Content created by our experts

Our Strategy

Collect and analyze your data successfully thanks to our expertise, technical skills and complete offer.

Dual setup

We set up the server-side tracking parameters in Google Tag Manager and integrate them into your server - the same goes for other tools, whether Meta or Analytics. Once the URLs have been transported, we work on minimizing duplication and proceed to functional testing.

Migration

Our experts deactivate your client-side data tracking, and migrate it to full-server. Our approach is meticulous and progressive, in order to always ensure the quality of your data.

Proxy

To guarantee the compliance of our tracking set-up with current regulations, such as RGPD or CCPA, and to respect the privacy of your users, we anonymize server data.

Audience

By integrating API Conversions, you are able to collect and process your social media data (Facebook, LinkedIn, Tiktok, etc.) more easily, and analyze your audience with greater accuracy, allowing you to tailor your strategy.

Reporting

Our server-side tracking agency helps you extract and identify the best KPIs to measure the effectiveness of your campaigns through comprehensive reporting, and advise you on your digital strategy and marketing budget optimization.

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Our pillars​

Data
strategy
acquisition
Web
Data
strategy
acquisition
Web