The tools and resources we use to collect and analyze your data
As an agency specializing in data, Eminence uses many digital tools, each one providing intriguing features to help improve your performance. Below are some examples of the types of tools we use:
- Google Analytics: The most well-known tool, providing data on user behavior.
- Adobe Analytics: An interesting competitor to Google Analytics.
- Matomo: This tool helps ensure ongoing GDPR compliance and provides abundant data on interactions, profiles, user journeys and experiences.
- Hotjar: A recent tool (2014), focused on user experience without collecting individual data. It also offers three valuable features: heatmap, feedback, and survey.
- Social dashboards: Meta/Facebook, Instagram, LinkedIn, etc.
- Specific tools: Semrush for understanding search intent, HubSpot for a B2B approach, etc.
The data we collect can be a real treasure trove for brands, providing an in-depth analysis of your consumers, in particular their behavior and buying intentions. As a result, it can improve your return on investment (ROI).
Our data marketing agency enables you to anticipate the needs of your customers and users, making sure you send the right message, at the right time, on the right platform.
Considered the world's new "black gold" for brands, Big Data should be integrated into promotional strategies to improve targeting and relevance. The crucial step in this process is to identify the most suitable channels and scenarios within the customer journey for collecting, processing and, ultimately, using customer data.