Increase your Leads with Automation Strategies

We optimize your campaigns by automating repetitive tasks, segmenting your audiences, and personalizing your messages. Save time, generate qualified leads, and increase conversions through targeted and measurable actions.
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Segmentation
Personalization
Qualified Leads
Optimized ROI

Our objectives

01
Generate Qualified Leads
 
Use advanced segmentation and targeted campaigns to transform prospects into qualified leads. Maximize lead generation efficiency to fuel your sales pipeline.
02
Increase Conversion Rates
 
Optimize every step of the customer journey with real-time personalization. Effectively convert prospects into customers and maximize the ROI of your marketing campaigns.
03
Build Lasting Relationships
 
Foster customer loyalty by delivering personalized experiences and addressing their specific needs. Strengthen long-term relationships with your customer base to ensure sustainable business growth.
04
Optimize Your ROI
 
Reduce costs associated with acquiring new customers, enhance the effectiveness of your marketing campaigns, and target the most promising prospects to optimize your resources.
05
Increase your Customer’s Lifetime Value
 
Maximize the lifetime value of each customer by reducing the churn rate. Provide exceptional experiences to retain customers and turn them into brand ambassadors.
Our approach
Key Steps for a successful automation strategy
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1
Goals, Analysis and Targeting
We begin by clearly defining your marketing automation goals, focusing on the outcomes you aim to achieve. In parallel, we identify your target audience precisely, so that we can personalize your campaigns effectively.
2
Personas and Segmentation
Next, we develop detailed personas to better understand their needs, challenges, and preferences of your audience. We then segment your audience into groups. This makes it easier to personalise messages and optimise engagement.
3
Customer Journey and Platform
We then outline the ideal customer journey, identifying the various stages of the purchasing process and touchpoints with your brand. Depending on your specific needs, we assist you in choosing the most suitable automation platform for your strategy and objectives.
4
Engaging Content and Automated Workflows
Our team develops relevant and captivating content for each customer journey stage. We also deploy automated workflows to deliver the appropriate content at the right time and to the right person, ensuring optimization of conversion and retention.
5
Personalization
We personalize each interaction based on the unique characteristics of each audience segment, leveraging behavioral and demographic data to provide a more relevant and customized experience to your prospects and clients.
6
Performance and Optimization
Finally, at Eminence, we measure campaign performance using precise and actionable data. We analyze results, identify strengths and weaknesses, and make continuous adjustments to optimize your automation campaigns and maximize your ROI.

Our Tools

HubSpot
Pardot
Marketo
Sendinblue
ActiveCampaign
SmartFocus

Our Expertise

A dedicated team of experts

We’re a leading digital agency in Switzerland, specializing in tailored multilingual SEO strategies to boost online visibility. With deep SEO expertise and Google Partner certification, we optimize websites for top rankings on Google, Bing, and Yahoo using advanced techniques like keyword research, on-page optimization, technical SEO, and quality link building. Our adaptive approach ensures competitiveness amid algorithm changes, delivering sustained organic traffic growth and enhancing brand presence. Partner with us for significant SEO improvements and measurable ROI.

What are the benefits of marketing automation?
Marketing automation offers several strategic advantages. By automating repetitive tasks, it frees up valuable time to focus on higher-value activities. Additionally, by personalizing interactions with customers, you can create more engaging relationships. Our expertise in customized automation solutions ensures effective campaigns and tangible results.
How does marketing automation work?
Marketing automation operates using specialized software that automates and personalizes interactions with your prospects and customers. These tools collect and analyze user data to trigger targeted marketing actions based on their behavior. At Eminence, we implement tailored scenarios and data-driven decisions to optimize every step of your customer journey.
What tools are used in marketing automation?
Marketing automation tools include dedicated software platforms such as CRMs (Customer Relationship Management), content management systems, email marketing solutions, social media management tools, and data analytics platforms. Our integration across various channels, coupled with ongoing support and training, ensures the optimal use of these tools to maximize your return on investment.
projects & case studies
Our success stories
SEO
McDonald's
McDonald's: Website redesign McDonald's Jobs
+110%
Number of clicks
-38%
Bounce rate
More Info

Content created by our experts

Our pillars​

Data
strategy
acquisition
Web
Data
strategy
acquisition
Web