Data Analysis : Leverage your data and boost your strategy

Data are fundamental factors in making strategic and operational decisions. As a data agency, we help you analyze and interpret your data to identify the key levers for optimizing your website, maximizing the efficiency of your advertising campaigns and improving your return on investment.
Boost my ROI with data
Analyse des données
Data Analysis
Google Tag Manager
Big data
API Conversions
Performance
Vie privée
Strategy

Our objectives

01
Data quality
 
Improve your collected data’s quality.
02
Insights
 
Optimize your strategies and boost your efficiency.
03
Actions
 
Take concrete and actionable decisions.
04
Personalization
 
Segment and target for optimized campaigns.
05
Performance Tracking
 
Analyze your KPIs and adjust your strategies.

Succes Story

Challenges solved, results delivered
SEO Migration
SEO
Eminence Client
Project : McDonald's
Optimizing Recruitment: Redesigning McDonald’s Careers UX to Lower Cost per Hire

McDonald’s Switzerland called upon Eminence to help them redesign their website.
The redesign concerned the McDonald’s Jobs site in Switzerland, and was aimed to address several key HR demands.

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Our APPROACH

We use a business-centric approach, focused on your needs, your objectives and your market.

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1
Initial audit and goal setting
Analyzing data sources, KPIs and dashboards.
2
Analysis planning
Defining a plan according to platforms and goals.
3
Interpretation, analysis and recommendations
Identifying trends and areas for improvement.
4
Implementation of recommendations
Implementing suggested actions (optional)
5
Ongoing support and optimization
Process tracking, adapting and adjusting.

Our Tools

Google Analytics
Google Cloud Platform
Tableau
Power BI
Qlikview
Equipe Eminence

Our Expertise

Thanks to our top-level technical expertise and our strategic, business-centric approach, we can provide you with an optimal solution for your data collection and KPI analysis.

We use our knowledge of advanced data analysis tools to gather, process and leverage complex data volumes, and carry out a cross-platform analysis to offer you a 360° view of your campaign performance. Our goal is to provide you with a tailored strategy that will help you take decisions, reach your objectives and maximize your ROI.
How to prevent data loss ?
We put a strong emphasis on rigorous data collection, analysis and quality management in order to ensure data accuracy. We identify and correct any missing data and tracking errors that might occur to garantee optimal data exploitation and strategy.
How to efficiently leverage data ?
At Eminence, we don’t just provide you with data analytics reports. We also manage your data analysis and interpretation and suggest strategic recommendations and concrete actions based on clear insights.
How do you visualize campaign performance ?
Thanks to our in-depth processing of multi-source data (website, social media, advertising campaigns), we can offer a clear and comprehensive view of your campaigns’ performance through KPI analysis and customized dashboards.

These topics might interest you

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B2B Hyperpersonalization: How Real‑Time Data Rebuilds Customer Experience
B2B marketing used to be like casting a wide net: launch broad campaigns, hope to catch some qualified leads. Today, this logic shows clear limitations. B2B decision-makers live in a B2C-influenced world: ultra-relevant recommendations, smooth experiences. When they land on generic B2B sites, the gap feels striking. B2B hyperpersonalization is no longer a competitive advantage: it's a commercial survival prerequisite with real-time data.
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The 4 types of Data Analytics
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The 4 types of Data Analytics
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Cross Data: the heart of behavioral analysis and customer insights
Digital
Cross Data: the heart of behavioral analysis and customer insights
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In order to support you with the development of a data-driven strategy, our team is committed to providing you with a clear and exhaustive service offer that is tailored to your business objectives.

Data-centric analysis

As an agency specialised in big data analysis and data strategy, our recommendations are based on a data-centric approach. We collect relevant, reliable, qualitative and smart data to offer you a meaningful data analysis, that will allow you to adapt your strategies and take the right decisions according to your business goals.

Personalized dashboard

Our priority is supplying you with clear and easy-to-leverage information so you can optimize your website's performance, boost your advertising campaigns on social media and maximize your return on investment. We design customized dashboards that respond to your specific needs and business profile.

Actionable reports

We provide you with regular reports that include precise and concrete recommendations to help you make efficient marketing decisions based on your data analysis. Each deliverable includes strategic insights aimed at maximizing the impact of the actions implemented (user experience, social media, etc.).

Optimization and adjustments

The key to maintaining an effective data-driven strategy over time is continuous monitoring and improvement. We support your strategy optimization based on real-time data, ensuring you stay flexible and can adapt easily to market changes. At Eminence, we want to guarantee you the best performance on the long term.

Strategic support

Beyond big data analysis and technical reports, we also support you with your digital strategy. This includes workshops and work sessions where we can explain the results in detail, elaborate action plans and train your teams for better use and leveraging of your data.

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Our pillars​

Data
strategy
acquisition
Web
Data
strategy
acquisition
Web