Media Strategy : Increase your leads and boost your brand awareness

With evolving technology and growing competition, having an innovative media strategy has become a must for companies. As a media marketing agency, we track your data, and leverage consumer insights and market trends to help you implement your media strategy via digital and traditional channels.
Launch my media strategy
Strategy
Social Media
Engagement
Conversions

Our objectives

01
Brand awareness
 
Increase your visibility with efficient campaigns.
02
Lead generation
 
Personalize and target your acquisition strategy.
03
Cost optimization
 
Decrease your CPA thanks to optimized budgets.
04
Engagement and interactions
 
Improve interaction rates on social media.
05
Conversion rate
 
Boost your rates with optimized UX and content.

Succes Story

Challenges solved, results delivered
SEO Migration
SEO
Eminence Client
Project : McDonald's
Optimizing Recruitment: Redesigning McDonald’s Careers UX to Lower Cost per Hire

McDonald’s Switzerland called upon Eminence to help them redesign their website.
The redesign concerned the McDonald’s Jobs site in Switzerland, and was aimed to address several key HR demands.

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Our Approach

Our team takes a gradual approach in order to design the right media strategy for your company.

Build my 360° media plan
1
Assessment and analysis
Our media marketing agency starts off with a full audit of current channels and an analysis of existing performance (social, digital, CRM) to identify your strengths and areas for improvement.
2
Strategy development
We then design a multi-channel strategy based on your business objectives, consumer insights and market trends, and develop a digital (search, display, social) and offline (TV, billboards, radio) media plan.
3
Content creation
From video content for social media to banners for the display channel, we create impactful messages and engaging visuals adapted to each communication channel.
4
Campaign activation
We launch your campaigns on the different selected channels and ensure daily tracking of their performance and continuous optimization based on data-driven analyses.
5
Tracking and optimization
As part of our monitoring process after implementation, we adjust campaigns via A/B testing, track your KPIs in real time with interactive dashboards and optimize advertising budgets to maximize your ROI.
6
Reporting and recommendations
Our team also supports you with detailed reports on the results achieved and provides you with clear recommendations to adjust your strategy overtime and maintain your growth.

Our Tools

Google Marketing Platform
Meta Business Suite
Display & Video 360
Google Analytics
Tableau
Google Data Studio
HubSpot
Salesforce
ActiveCampaign
Equipe Eminence

Our Expertise

Thanks to our skills in digital performance media and campaigns on both digital and traditional channels, you can rely on our expertise to implement an efficient media strategy.

We carry out an in-depth analysis of your market trends, competition, and consumer behavior to build a media strategy tailored to your goals. By analyzing your data, we can recommend precise targeting, advanced segmentation, and the most effective channels to maximize the impact of your campaigns, while taking care of monitoring, optimization and reporting.
How to ensure consistency on every channel ?
In order to maximise the global impact of your campaigns, we put a strong focus on developing a unified multichannel media strategy, by designing aligned messages and visuals on all digital and traditional channels (digital, TV, social media, etc.).
How to facilitate lead conversion ?
In addition to increasing your leads, we implement a customized nurturing and remarketing strategy in order to engage prospects at every step of the funnel and increase conversion chances.
How to improve return on investment ?
Improving your return on investment is one of our top priorities. Real-time bid optimization and budget adjustment tools help us maximize advertising spend and improve profit margins.

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To help you boost your digital performance, our team of experts in media strategy supports you every step of the way, from its implementation to its optimization.

Multichannel media strategy

We combine digital (search, display, social) and offline (TV, print, radio) campaigns to guarantee full coverage and consistent messaging across all touchpoints. Our goal is to deliver an innovative, successful and efficient media strategy.

Personalization and segmentation

As a media strategy agency, we understand the importance and potential of user data. We use big data and insights to segment audiences precisely, and tailor messages to the specific behaviors and needs of each target category.

Continuous optimization

Media strategy monitoring is a crucial step in the strategic process, enabling us to adjust and optimize campaigns according to their performance, conduct regular A/B tests and track KPIs, in order to maximize conversion rates and ROI.

Customer retention and engagement

To build customer loyalty and encourage users to return to your website, our services include CRM and remarketing strategies. By monitoring continuously your media strategy and campaign results, we design personalized offers, targeted messages and manage post-purchase user engagement efficiently.

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Our pillars​

Data
strategy
acquisition
Web
Data
strategy
acquisition
Web