Eminence, your social media ads partner in Geneva
Having a paid social media strategy is one of the essential elements that you need as a brand in order to optimize your marketing performances and strengthen your e-reputation.
At Eminence, helping you build a well-thought paid social media strategy is one of the core services that we offer. Our experts provide you with a wide variety of paid social media services to suit your company’s needs – from creating a campaign for your business to managing your ad account, we are here to help you reach your business goals.
By using paid social media means, our experts can help you leverage useful data, trends, and insights to put in place a winning social media advertising strategy. Furthermore, as trusted digital media buying partners, we are directly supported by dedicated expert teams from Meta, Pinterest, TikTok, and Google.
Eminence’s paid social media experts will guide you in every step of the process in order to help you improve your advertising performances and grow your brand’s online presence.
What are the different types of paid social media services that Eminence offers?
Paid Social Media Planning
- Content Plan
- Platform Selection
- Social Media Ad Plan
- Budget Optimization
Paid Social Media Management
- Campaign Management
- Audience & Targeting Optimization
- API Set U
- Tracking & Monitoring
- Reporting & Analysis
- Community Management
- Social Listening
Social Selling & E-Commerce
- Online Catalog Creation
- Dynamic Ads Set Up
What are the different types of platforms for paid social media that Eminence can help you with?
Meta for Business
As a Meta Partner, Eminence experts can help you to devise your strategy, set up, and effectively run ads on the Meta Platforms including Facebook, Instagram, and Audience Network.
Facebook Ads is popular across many demographics, making it one of the best platforms to reach your audience online. Facebook ads can come in an array of formats, including video ads, dynamic ads, and sponsored posts. It is a great tool to use for both big and small businesses, because of the widespread adoption of the platform and the relatively low cost of their ads.
As a Meta Partner, Eminence can help you with the technical aspects of Facebook adverting such as setting up your Facebook Business, Ad Account, installing your Facebook Pixel, setting up conversion APIs, and tracking your data. We can also help you to optimize your Facebook ad budgets, audience targeting and ensure that you have selected the best creative formats for your brand.
90% of people follow a brand on Instagram, which makes it an excellent platform to connect brands to people. Instagram is a social media app that is very popular with millennials, and it is also commonly used by Generation Z and Gen Xers. By using Instagram ads, our paid social media experts can help you drive awareness and increase your customer base. We can help you appear throughout the app, including your users’ feeds, Instagram Stories, on the Explore page, etc. We can also include clear call-to-action buttons to drive traffic to your website.
WhatsApp ads connects businesses with customers in a comfortable and convenient environment where they can easily interact. Eminence can help your company to launch engaging conversational experiences via WhatsApp Ads. In this way, you can use paid social media ads to invite consumers to become active participants in their customer journey.
Messager ads is a great way to drive conversions, and strategically engage with you audience. Eminence can help you set up and launch Messenger ads via the Meta platform.
Facebook Measurement Partners
When launching ads on Facebook with Eminence, we can help you to verify that the impressions promised by the Meta have been achieved and avoid fraudulent figures. This can be done via the 40 measurement partners on Facebook that ensure the KPIs (for example the promised impressions were indeed reached).
Facebook Brand Lift Tests: Brand Lift is a kind of test where you can use brand polling and other brand awareness measurements to help understand the true value of your Facebook advertising and how well it performs, independently of your other marketing efforts.
Facebook Experiments: Experiments let you quickly set up and analyze tests using Facebook’s scientifically rigorous experimentation technology. You can choose from several templates that help you accurately measure your advertising and get recommendations on improving performance in a step-by-step manner.
Facebook Conversion Lift Tests: Conversion lift is a kind of test where you can track conversions to better understand the true value of your Facebook advertising and how well it performs independent of your other marketing efforts.
Tracking & Pixels
Implementing a social media tracking strategy is essential for the performance of your paid media campaigns. Eminence can help you to fully set up your social media tracking and key data metrics. It will then monitor and optimize your paid media campaign performance.
One of the key elements for a successful tracking strategy to be set up is installing and configuring the right pixel. A pixel is a piece of code that you place on your website to collect data. This snippet of code helps you to track conversions from paid social media such as Facebook ads. It also enables you to optimize ads as well as to create targeted audiences based on data collected for future paid social media ads and remarket to people who have already taken some kind of action on your website. Eminence can fully set up and install paid social media tracking pixels such as Facebook Pixel, Pinterest Pixel, and TikTok Pixel. We can also put in place standard as well as custom events for you to maximize your tracking and data.
CAPI (Conversions API)
With Apple’s iOS privacy updates, Meta and other paid social media platforms have had to make changes to their advertising toolkit. One of those changes is the introduction of the Conversions API (CAPI). CAPI allows you to send events and data directly to the social media platform without relying on browser-based pixel tracking in order to maintain data privacy and still be able to deliver personalized ads to users. Eminence, your paid social media expert, can help you to set up CAPI for your business. This is an interface that allows advertisers to send events from their servers directly to social media platforms such as Facebook or Instagram.
TikTok is the most downloaded application in the world, and one of the preferred social media platforms used by 15–25-year-olds. Eminence offers you personalized support in the development and deployment of your social media strategy on TikTok.
Our experts in social media ads are certified in TikTok for Business and can help you to reach new audiences, find more customers and increase your sales. From ad creation to campaign management, and continuous optimization of your TikTok Ads campaigns, we can help you to leverage the performance-driven solutions available on the platform to help your business grow and successfully launch your TikTok ads. We support SMEs and Multinational brands alike, in the development of performance-based TikTok Ads strategies, in Switzerland and internationally.
If you are looking for a local digital agency to help you with your Social Media Ads aimed at the B2B market, our experts are here to help you set up your B2B objectives by using LinkedIn ads and reach your business audience.
Whether you want to drive traffic to your website, boost brand awareness, increase your content engagement, or make sales on LinkedIn, Eminence can help to reach the right audience via paid social media ads.
Pinterest offers businesses of all sizes a unique way to market themselves. As a visual search engine, Pinterest is great for exposing new potential customers to your brand.
Eminence can help you incorporate Pinterest ads into your business’s paid social media marketing strategy to reach new audiences and grow your activity. Thanks to its different ad formats, Pinterest can help you reach business objectives like boosting awareness, driving more sales, and increasing conversions.
Snapchat is overwhelmingly popular with younger users, with over 220 million users under the age of 25. With the help of Eminence, Snapchat ads can be used for your business to drive awareness among Snapchatters but also to increase your website traffic and get more conversions.
As a Google Partner, Eminence can help you set up, launch and optimize your YouTube ads. There are different types of ads that can be used, depending on your objectives. Eminence can help you to set your goals and identify the best strategy to use for your company.
Eminence’s social media ad experts will work closely with you to help you reach your digital marketing goals.
How does Eminence develop an effective paid social media strategy?
Step one: Audit
Whether your goal is to drive sales or to build brand awareness, our team will devise targeted and creative social ad campaigns to help you reach your marketing objectives. As a social media marketing agency, we will always review your existing activity – including your ad account and tracking setup, ad targeting, formats, creatives and content as well as overall strategy – before we start. This will allow us to identify both immediate adjustments that can be made to your strategy as well as advise you on your overall paid social media vision to meet your long-term goals.
Step two: Benchmarking
A benchmark is required for any strategy. Eminence will analyze your key competitors’ social media ads, paying close attention to the content they used, their tone of voice, their axis of communication, the platforms they use, the audiences they target, their content plan, their e-reputation, and their strengths and weaknesses.
Step three: Developing your paid social media strategy
Based on our first two phases of examination and analysis, we will help you to build your social media ad strategy.
Together, we will define clear goals and set paid social media objectives as well as identifying the relevant social media platforms to use and the best KPI’s to measure for your paid media strategy. Our team of social network experts at Eminence will work with you to identify your business goals and put a solid paid social media plan in place.
Step four: Creating a personalized media plan for your brand
Eminence will help you to create a successful media plan for your social networks. First, we will determine your target audiences, the tone of voice to adopt, the social media platforms to be present on, and the type of ad content to publish. It is important to note that content is going to be key to reaching your business goals. That’s why it needs to be relevant to the stages of your customer journey. For this, Eminence will help you to define the key objectives of your brand, be it awareness, consideration, or conversions, then we will help you to tailor your media plan and create ads that correspond to your social media paid ad objectives.
Step five: Social media ad monitoring & reporting
Our approach to paid media is enhanced by our understanding of social behaviors and our expertise in strategic ad placement, which contribute to maximizing your return on ad spend (ROAS) with social media ads.
With Eminence, you will have an overview of your paid social media as well as the specific KPIs we have defined together, to ensure everything is optimized and that you are reaching your social media ad goals. For this, we provide social media ad reporting solutions with a personalized dashboard, so as to guarantee that you will have full visibility on the campaigns. This personalized social media dashboard also ensures total transparency when it comes ad performance as you will have a global overview, measured year by year and month by month. Accessible at all times, you can monitor the performance and KPIs of our campaigns in real-time.
Are you interested in paid social media?
Why choose Eminence to set up your Paid Social Media strategy?
Paid social media is a fundamental part of any social media strategy. Our social media ad experts help you to ensure that your content is seen at the right time, in the right place and by the right people.
Social networks are platforms for creating a brand story by multiplying points of contact with your target audience. The effective presence of a brand on social media is possible if a strong digital marketing strategy has been established beforehand. Our agency’s social media strategists can help you understand your sales and marketing funnel in order to define an action plan that will help you to:
- Develop your brand awareness
- Improve your reach
- Increase brand consideration
- Generate qualified leads
- Increase App downloads
- Drive traffic to your website
- Boost your online e-commerce
- Drive traffic to your physical stores
Our goal is to support you in choosing between the infinite number of possibilities offered by social media ads.
Our social media agency in Geneva offers experts from its social hub and their platform expertise, as well as their specific social media tools to increase your visibility.
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*This form is exclusively intended to request for advice. To send us your CV, go to the recruitment section. For partnership requests, call us on +41 22 731 10 76.