STEP ONE: WEBSITE AUDIT

After performing all the checks on your website’s current architecture, navigation plan, UX, source codes, etc., we will be able to judge whether a redesign of your website is necessary. If it is, we can help you to find the best solutions based on your business objectives.

STEP TWO: STRATEGY

Our strategy is to help you to make your website efficient, while respecting the best practices for user experience. We will help you to define the objectives of your website and link them to the strategic and business objectives of your company. We will develop a project plan to help you achieve these objectives and increase your return on investment. This strategy will lay the foundation of the development of your website. Our goal is to create an effective website that allows prospects to remember your brand and leads them to action.

STEP THREE: BENCHMARKING

This method helps us assess the performance of your competitors’ digital platforms. We take a look at all their online channels and assess their user experience performance, including: design, CRM, content, website navigation, online trust elements and social media platforms. Based on this competitive analysis and benchmarking, we will be able to recommend the best practices for your sector. We will also analyse web design trends in your industry.

STEP FOUR: VALUE PROPOSITION

Together, we can then select what are your unique selling points that meet your target audiences’ expectations. Your unique value proposition that differentiates you from both a user interface point of view and a design point of view. The aim is for your brand to instil trust in its user. To establish this, we can help to provide you with a complete and coherent website that assembles your digital content. The benchmark will help us to differentiate your offer and your content.

STEP FIVE: PERSONAS

We will create detailed profiles of your clients to “humanize” your website users; to understand their behaviour, interests, demands, motivations and backgrounds. This will determine how we will structure the site map and navigation plan. These personas will greatly help in structuring the content and marketing messages present on your website.

STEP SIX: THE DEFINITION OF KEY PERFORMANCE INDICATORS

Before starting the creation of the site map and the web site’s structure (“tree structure”), it is important to define the key performance indicators (KPIs). This will help us to measure the success of your digital efforts. Common KPIs include brand awareness, consideration and purchase intention.

STEP SEVEN: SELECTING THE RIGHT CMS

We then look at which Content Management System (CMS) you would prefer to use. The choice will depend on your business goals, budget and the size of your website. For a simple website or blog, WordPress might be the best choice for example. However, for a more complex and personalized website, that requires scalability and a structured organization of content, Drupal could be a better option. Whilst WooCommerce is a good option for an e-commerce website.

STEP EIGHT: WEBSITE ARCHITECTURE & CONTENT

To offer a coherent and intuitive digital platform to your users, we will help you to build an efficient “tree structure” of your site. We will also create a site map, a menu and website content that is in line with the expectations of your target audiences.

STEP NINE: DESIGN DEVELOPMENT

We will propose a website design that is in accordance with your brand identity and your values. This will contribute to the credibility to your messages and make your brand easily recognizable.

STEP TEN: WEBSITE DEVELOPMENT AND CONTENT INTEGRATION

Once the content is created, we will integrate it with the images and all the graphic elements on your new website. We will help you to make sure that the SEO rules are respected when writing your pages. We will also install all the available site extensions and updates for your new website.

LAST STEP: MAINTENANCE AND SECURITY PLAN

Defining a website maintenance and security plan helps you to keep your website safe, up-to-date and functional. We offer support for everything related to site maintenance, backups and security services. With routine inspections, our web developers will take note of any website problems or slowdowns that can be corrected. We are immediately available to rectify them in order to avoid an interruption of service.

Interested in learning more about web development?

We can offer you a proven solution to help you to manage your project, tasks, time, deliverables and integration through our agile Scrum methodology and the Jira tool. This collaborative method allows us to plan, monitor and deliver development projects in a timely manner. We recommend it because all the teams and stakeholders in your project will be able to work together in one place.

Our goal: efficiency and customer satisfaction.

At Eminence, we support our customers until the end of their website projects, that is to say well beyond the delivery of the site. Our website experts do routine maintenance checks to help ensure that you have an operational site without anomalies or errors. We can also update it regularly (site extensions, plugins, cache cleaning, etc.) and fix any possible security threats (technical bugs, compatibility issues, etc.). Our development specialists will also provide you with a detailed Back Office training and user guide to allow you to modify your website independently.

To carry out your project successfully, we assign you a full team of digital experts, consisting of developers, strategists, designers and “product owners” so that you can receive a deliverable of quality, deriving from your global business strategy. Our talents are certified in Scrum and Agile methods (Jira, Confluence), and use the latest Dev tools and languages ​​(HTML code, CSS code, Magento, WordPress, WooCommerce) to develop your web platforms.

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