WEB DEVELOPMENT
Today, a website is a company's business card, its shop window. As with any first meeting, the first impression should be a good one, and it should make you want to find out more.
Our expertise in web and e-commerce development
Whether you want to sell, inform, recruit, communicate or engage users via your website, our web design and redesign agency, Eminence, can support you in all your web development projects while enhancing or improving your online presence.
Website
We create your website using a CMS (Content Management System) tailored to your needs, or we develop it from scratch to ensure maximum customization. We focus on user navigation and future usability, while ensuring that the design aligns with your brand image. We take an SEO-oriented approach, structuring and creating content for pages to improve their organic ranking.
E-Commerce
We study your industry, your products and your customers' habits, so we can offer you the most appropriate solution to meet your objectives. Depending on your needs, we can rely on powerful e-commerce CMS or develop customized functionalities. To ensure a smooth, optimized sales funnel across all digital platforms, we focus on the shopping experience at every stage of the user journey.
UX/UI Design
The look and feel of a website is essential to delivering a quality user experience, whether on mobile or on desktop. We pay particular attention to your site's ergonomics, structure and interface, to ensure a pleasant, business-oriented navigation that promotes conversion.
Why is it important to create a website for your business?
It's crucial for a company to be present on the various digital channels used by its customers, prospects and target audience in order to reach a wider audience. The website is often the first channel visited, alongside the brand's social media platforms. Creating a website is essential for conveying a brand's image, positioning, products, services and news.
With this in mind, our technical teams adopt the best practices in marketing, UX and user interface design when creating your websites, for example this includes:
- Simplifying and organizing information to ensure smooth navigation between site pages, following the fundamental rules of ergonomics and UX design (user experience).
- Creating an enjoyable site experience on the site thanks to a UI design that respects the principles of the user interface (textual and visual elements enabling interaction with the site).
- Incorporating the fundamental SEO principles to enhance your organic ranking on search engines.
- Implementing an effective call-to-action strategy (CTA).
- Ensuring that the webiste is (mobile) responsive, that the website speed is optimal, is fast at loading, is reliable, and secure.
Together, UX and UI are designed to create an optimal user experience by making the interface easier to navigate, interact with and understand. Good UX/UI design can improve user satisfaction, increase engagement and conversion rates, and strengthen corporate loyalty and reputation.
Our process for creating or redesigning a website or an e-commerce site
We use Scrum methodology to manage our digital projects, both internally and externally, and work in agile mode using the collaborative tool Jira. This approach enables us to be efficient, responsive and flexible in managing deliverables with our customers.This enables us to easily prioritize tasks and deploy human and material resources according to deadlines and priorities.
This collaborative method enables us to plan, monitor and deliver web development projects, because all the teams and stakeholders involved in your project can work together in one place.
We use innovative digital tools to help your company stand out in a world where digital innovation is constantly evolving. Nevertheless, our main goal is to facilitate and encourage conversion by providing a smooth and enjoyable user experience.
Step 1: Define your website's strategic objectives
- Determine the objectives assigned to the website, aligned with your company's overall strategy.
- Create a roadmap to achieve these objectives and ensure a return on investment.
- Identify the approaches, value propositions and key differentiating factors.
Step 2: Audit of your current website
- Analysis of your current website to identify areas for improvement and optimization.
- Technical audit: site structure, tags, source code, backlinking, reliability and security, visual quality, SEO.
- UX/UI Design audit: customer journey, responsiveness, visual identity, contrasts, clarity and accessibility.
Step 3: Benchmark analysis
- Competitive monitoring to evaluate other players' websites and platforms (design, user path, navigation, choice of CMS, SEO content, functionality, etc.).
- Analysis of web design trends and digital innovations that may be worth integrating.
Step 4: Identify your target audience and personas
- Clearly define your B2C targets (socio-demographic criteria, income, location, etc.) and/or B2B targets (business sector, company size, function, sales volume, etc.).
- Development of personas to humanize your prospective customers, understanding their behavior, interests, needs, motivations, roadblocks and pathways.
Step 5: Set key performance indicators
- Define which key performance indicators (KPIs) you wish to monitor, in order to measure the achievement of your objectives.
- These indicators can relate to website traffic, sales generated, pages visited, interactions, organic ranking, etc.
Step 6: Technical selection
- Determination of the best approach based on your objectives, budget, future functionalities to be integrated, site size and scalability options.
- Selection of an existing CMS or development of a custom solution.
Step 7: UX/UI Design
- Determination of the website structure (sitemap), its hierarchy, and the internal links for a smooth and intuitive navigation.
- Selection of the interface design that reflects your brand identity and positioning: colors, typography, visual elements, etc.
Step 8: Content Creation
- Write SEO-optimized content.
- Optimized visuals, audios, and videos for the website.
Step 9: Website Development and Content Integration
- Website hosting and server setup, domain name purchase, green web practices.
- Website creation or adaptation of your existing website.
- Integration of text and media content.
- Implementation of necessary extensions and plugins, and development of new functionalities.
Step 10: Test before going live
- Test the CTAs, internal and external links, forms, search filters, etc.
- For e-commerce websites, test the product filters, the checkout process, payment methods, etc.
- A/B tests can also be conducted after the launch to determine which content performs best.
Step 11: Website launch
- Redirection of old web pages in case of website redesign.
- Optimization of website and pages for search engines using Google Search Console if necessary.
- Integration with GA 4 - Google Analytics 4 or Adobe Analytics to track performance.
Step 12: Maintenance, Security, and Training
- Regular maintenance and updates to ensure the website's smooth operation and security.
- Assistance in the event of any problems detected.
- Provision of training sessions to manage your website and its content directly.
Our expertise in website design and e-commerce
Eminence can help you create or redesign your website to help you achieve two important objectives:
- Increase your company's sales through your online sales site.
- Achieve a satisfactory return on investment with a profitable e-commerce store.
Our developers specialize in CMS platforms for e-commerce, such as Prestashop, WooCommerce, Magento, and Drupal.
Efficiency and customer satisfaction are our goals!
At Eminence, we go beyond website delivery. Our experts provide regular follow-ups and ongoing maintenance to ensure that your site remains operational, efficient and that it will stand the test of time. Our development specialists will also provide you with a detailed guide to training and using the back-office of the site, enabling you to make changes on your own in an autonomous manner.
To successfully execute your project and achieve its goals, we dedicate a complete team composed of developers, strategists, designers, and product owners. This ensures that you receive a high-quality product that is aligned with your overall corporate strategy.