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Going Green with Your Digital Marketing: A Guide to Eco-Responsible Communication

An invisible, odorless, and hardly perceptible pollution, to which most of us contribute without being aware of it... Although it is considered more ecological because of its dematerialized aspect, digital technology is a source of pollution that is rapidly growing! The digital sector's average energy consumption is increasing by 4% per year, and more than 4 billion people around the world now use digital devices for personal and professional use. Eminence examines the most energy-consuming digital uses and their impact on the environment. We will then recommend eco-responsible solutions that you can put in place from now on, both at your personal level and at your company's.

How to find a good digital agency

As a manager or marketing/sales manager, you are probably wondering whether it is better to use a digital agency to help you in your web projects or to carry out your projects directly in-house. This decision is often based on financial criteria and on a few persistent preconceptions. However, have you also taken into account all the advantages that an agency can bring you, both in terms of your internal organization and your future performance?

Generation Alpha : what tools to reach children and teenagers of the future

Have you ever heard of generation Alpha? By 2025, gen Alpha will represent more than 2 billion children worldwide. It is announced as the largest generation in history, in terms of the number of individuals, but also in terms of the level of education according to UNESCO. By 2030, they will represent 34% of the world’s working population. These children will grow up surrounded by new digital technologies.

highlights of the digital news in September 2022

Being present on social networks is now a must for any digital strategy... but it has to be relevant, regular, and up-to-date. The big groups behind these social networks regularly make changes and improvements to their platforms, which requires digital professionals to constantly keep up with the latest updates. Lately, the news has been rich in the digital world. Let's take a look at the most significant innovations in the social network world.

winning strategies for the beauty sector

Implementing a digital strategy requires expertise and a certain amount of anticipation. This is also the case for the beauty and cosmetics industry which has seen its revenue on digital platforms take off since the end of the restrictions. For example, L'Oréal closed the first quarter of 2022 with a 19% increase in sales and the L'Oréal Luxe division recorded a 25% increase! By the end of 2022, the beauty and cosmetics sector are expected to reach a new record of around $500 billion in sales!