E-commerce in Switzerland:

E-commerce in Switzerland: A market with great potential 

  •   7 February 2024

Table of Contents Today, everything is accessible on the Internet: buying tickets for a show, shopping online, booking a trip, looking for a job, etc. E-commerce is a sector that continues to develop in Switzerland, opening up new possibilities and opportunities for companies. Indeed, with the democratization of the Internet, brands are extending their activity on the web to meet the growing expectations and demands of their consumers.   […]

E-commerce disrupts the codes of luxury

E-commerce disrupts the codes of luxury

  •   6 February 2024

Table of Contents The luxury market has been among the most resistant to shifting to online shopping. Although e-commerce has been booming for years, many luxury brands have feared losing their prestige if they moved to the Internet. However, COVID-19 gave them a reason to reconsider this position. Find out in this article how the […]

La beauté : un secteur en pleine révolution digitale

How using digital marketing can help your beauty brand boost its sales?

  •   5 February 2024

Table of content The beauty industry has always been at the forefront of innovation and reinvention in e-commerce, and this year was no exception. To keep up with changing consumer shopping habits, brands in the beauty and skincare industry need to take an omnichannel approach more than ever and use all available digital touchpoints to […]

The importance of digital in the automotive sector

The importance of digital in the automotive sector

  •   4 February 2024

Table of Contents Digital has become a big part of consumer habits in recent years, including when it comes to buying your next car. In fact, car dealerships have been directly impacted by the new car purchase habits of buyers. Today’s increasingly connected buyers prefer to search online rather than visit a physical store. In […]

4 winning strategies for the beauty sector

4 winning strategies for the beauty sector

  •   2 February 2024

Table of Contents Implementing a digital strategy requires expertise and a certain amount of anticipation. This is also the case for the beauty and cosmetics industry which has seen its revenue on digital platforms take off since the end of the restrictions. For example, L’Oréal closed the first quarter of 2022 with a 19% increase […]

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