An invisible, odorless, and hardly perceptible pollution, to which most of us contribute without being aware of it... Although it is considered more ecological because of its dematerialized aspect, digital technology is a source of pollution that is rapidly growing! The digital sector's average energy consumption is increasing by 4% per year, and more than 4 billion people around the world now use digital devices for personal and professional use. Eminence examines the most energy-consuming digital uses and their impact on the environment. We will then recommend eco-responsible solutions that you can put in place from now on, both at your personal level and at your company's.
As a manager or marketing/sales manager, you are probably wondering whether it is better to use a digital agency to help you in your web projects or to carry out your projects directly in-house. This decision is often based on financial criteria and on a few persistent preconceptions. However, have you also taken into account all the advantages that an agency can bring you, both in terms of your internal organization and your future performance?
Did you know that? English is used by only ¼ of Internet users... The rest of the searches are therefore done in other languages! If you want to expand internationally, to address customers who speak other languages or who are in other countries, you will need to implement a multilingual SEO strategy to be visible in Google’s SERP and other search engines.
1.92 billion... This is the impressive number of websites existing worldwide in 2022 according to Internet Live Stats! However, this data should be put into perspective, because the number of sites still active is estimated at 200 million.
Have you ever heard of generation Alpha? By 2025, gen Alpha will represent more than 2 billion children worldwide. It is announced as the largest generation in history, in terms of the number of individuals, but also in terms of the level of education according to UNESCO. By 2030, they will represent 34% of the world’s working population. These children will grow up surrounded by new digital technologies.
At a time when online sales account for 19% of retail sales worldwide and hybrid work is a given, the safety of users and companies has become paramount. Every year, there are 978 million people affected by a cyber-attack around the world, with damages estimated at $6 trillion in 2021 and expected to reach $10.5 trillion by 2025! (Source: Cybersecurity Ventures)
Now present in all sectors of activity, Big Data had its glory years in the 2010s, giving way to Smart Data in recent years. The explosion of data collected through the web and other digital media has prompted companies to find
Being present on social networks is now a must for any digital strategy... but it has to be relevant, regular, and up-to-date. The big groups behind these social networks regularly make changes and improvements to their platforms, which requires digital professionals to constantly keep up with the latest updates. Lately, the news has been rich in the digital world. Let's take a look at the most significant innovations in the social network world.
Google keeps making life easier for its customers, and the newly announced enhancement will help them diagnose which issues may be affecting campaign performance on the 'Insights' page. With these diagnostic checks, you'll be able to determine which elements are blocking your campaigns from displaying, which ones are causing low engagement, generating low conversions, etc.
Implementing a digital strategy requires expertise and a certain amount of anticipation. This is also the case for the beauty and cosmetics industry which has seen its revenue on digital platforms take off since the end of the restrictions. For example, L'Oréal closed the first quarter of 2022 with a 19% increase in sales and the L'Oréal Luxe division recorded a 25% increase! By the end of 2022, the beauty and cosmetics sector are expected to reach a new record of around $500 billion in sales!