The holidays are coming soon, and it's time to put in place an impactful marketing strategy specifically designed for the end of the year, to boost your presence. In this article, our experts will explain the tactics you need to implement in order to succeed with your holiday marketing plan.
It is almost impossible today to have an online business without sending emails. The biggest challenge in this process is not only to get a good opening rate, but also to get people to take action by clicking on your email campaigns (CTR). If you want to increase your chances of improving the click-through rate of your e-mails, our experts share in this article some tips and strategies, that will help you get more leads and increase your sales.
Black Friday, Cyber Monday and Small Business Saturday are great opportunities for advertisers to maximize profit and improve brand awareness. However, when you're competing with almost every other brand, it can be difficult to stay ahead of the game if you don't make the right decisions. To help you succeed with your special Black Friday campaign, our experts have prepared a list of the best tactics to consider to increase your visibility.
The luxury market has been among the most resistant to shifting to online shopping. Although e-commerce has been booming for years, many luxury brands have feared losing their prestige if they moved to the Internet. However, COVID-19 gave them a reason to reconsider this position. Find out in this article how the luxury sector is changing thanks to e-commerce.
Did you know that the most searched word on Bing is Google? Google has become the largest search engine in the world, used daily by many people. Google has created such a vast monopoly in the digital world that it to prioritizes its own services over competitors. Is this domination by Google legitimate? Let's find out in this article.
Drupal 8 has brought various innovations in the way content and configuration are stored in a database. However, Drupal 8's end of life is scheduled for November 2, 2021, and time has come to migrate to Drupal 9 to avoid any surprises. In this article, our experts explain how to make a smooth transition to Drupal 9.
A newsletter is an email that offers subscribing readers a list of your most interesting content, announcements and promotions. It can be a useful way to keep your audience informed about your activities and also to gain traffic. Find out in this article the best practices to follow for a successful newsletter.
The e-commerce sector is constantly evolving and this year was no exception. More than ever, retailers are improving their e-commerce operations to better meet customer needs.
According to 2020 data from Tim Soulo of Ahrefs, 90% of content on the web receives no traffic from Google. Therefore, optimizing content for SEO is essential to increasing your site's organic traffic and ensuring that your content is written in a way that reaches the most people possible.
One of the primary ways users assess the relevance of search results to a query is by examining the titles of the web pages displayed. This is why, Google always aims to provide the most accurate page titles possible to help users find the content that best answers their queries.