New regulations are pushing experts in the digital ecosystem to comply with the RGPD. With Apple's IOS 14 update and the end of cookies scheduled for 2022, Google has launched Consent Mode to help advertisers still track the performance of their campaigns, while respecting users' private data.
Digital has become a big part of consumer habits in recent years, including when it comes to buying your next car. In fact, car dealerships have been directly impacted by the new car purchase habits of buyers. Today's increasingly connected buyers prefer to search online rather than visit a physical store.
In a highly competitive environment, companies are constantly adopting new techniques to optimize their product launches. The Go-To-Market strategy and SEO are key tactics to facilitate the process of setting up new offers and reaching new markets.
The digital revolution is now a reality that affects every sector of the economy. In this new article, our experts take a closer look at the evolution of the banking sector, which has been impacted by a major digital transformation in its operations, a transformation that has proven to be necessary.
The new and improved version of DRUPAL has been released on June 16, 2021, with several technical improvements. What are its new features and why is this new version better than the previous one? Here is an overview of what has
Nowadays, using Google My Business (GMB) to reference locally your BtoB business is a powerful tool if you have local customers and a limited catchment area. It allows you to highlight your B2B business in Google's geo-localized results and in Google Maps in order to reach qualified leads, while strengthening your company's e-reputation.
Previously known as Google Webmaster Tools (GWT), Google Search Console is a free service that Google offers to webmasters to help them check their websites indexing in search results. It is meant to help to improve the natural referencing of websites.
As part of its ongoing efforts to improve the web experience for users, Google has launched several Core Updates; one in June 2021 and the other one in July 2021. In parallel, the Page Experience Update was updated in mid-June 2021.
Google Smart Campaigns are a simple and effective way to manage all the complex parameters of advertising on the Display Network. It is probably the most cost-effective way to grow your customer data base and trigger new conversions.
By now, you've probably heard about Apple's new iOS 14 update, which has impacted how personalized ads are delivered on social networks and how users' personal data is collected. This update requires iOS apps to proactively ask users for permission to track them on other apps and websites; whereas previously, users were tracked by default.