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winning strategies for the beauty sector

Implementing a digital strategy requires expertise and a certain amount of anticipation. This is also the case for the beauty and cosmetics industry which has seen its revenue on digital platforms take off since the end of the restrictions. For example, L'Oréal closed the first quarter of 2022 with a 19% increase in sales and the L'Oréal Luxe division recorded a 25% increase! By the end of 2022, the beauty and cosmetics sector are expected to reach a new record of around $500 billion in sales!

Behavioral segmentation: definition

Have you ever heard of behavioral segmentation? This is the principle of grouping customers according to their behavior when making purchasing decisions. Incorporating this approach into your marketing strategy can pay off. In fact, segmenting your customers will give you valuable information to focus your efforts and budget on the right audience, considering their buying and decision-making behavior.

latest web design trends

The design of a website is important for several reasons: visitors to your website will feel emotions as they browse through it such as respect, frustration, annoyance, excitement, etc. The design of your website can also give visitors information about your seriousness and reliability. In short, the design of a website plays a major role in the success of your business! That is why it is more than essential to give as much importance to the design as to the content of a website. In this regard, a study conducted by Google Research has shown that when a user visits a site, he or she will form a first impression in only 0.05 seconds!

data driven for e-commerce

There is no doubt that shopping habits have changed since the pandemic. According to a survey conducted by KPMG among 1,051 Swiss people in 2021, more than 40% of people surveyed buy online. Almost half of them find online shopping convenient, comfortable and easy, and 43% of respondents say they buy online several times a month. Data-driven marketing is based on obtaining information about consumers and their behaviour, trends, the sector, and the market in which a company operates. A Data-Driven strategy is based on taking into account what consumers buy on a site and how they navigate to the products they are interested in.

Health sector: how to communicate successfully on social networks

Social networks have become one of the most common ways to exchange and keep up to date for many sectors, and the medical field is no exception to the rule. Indeed, if you are in the health sector, being present on social networks opens a plethora of possibilities to increase your awareness, inform, exchange, or share about you and your activities. The key is to build a communication strategy on social networks that is in line with both what you have to offer and what your audience is looking for, whether professional (B2B) or private (B2C). How to create a community? How to get them interested in what you have to say? How do you create an interesting and rewarding exchange? Let's explore all these questions in our new article.