Blog

Explore all the articles from our digital marketing experts
  • View All
  • Acquisition
  • Data
  • Development
  • Digital
  • Google Analytics 4
  • News
  • Performance
  • Social
  • Strategy
The impact of AI on website development
The impact of AI on website development
Boost Your Growth: The Keys to Developing a Winning CRM Strategy
Boost Your Growth: The Keys to Developing a Winning CRM Strategy
Boost your e-commerce success: Unlock the power of conversion rate optimization (CRO)
Boost your e-commerce success: Unlock the power of conversion rate optimization (CRO)
Data privacy and digital advertising: between regulation and innovation
Understanding CRO: Techniques and tools to improve your conversions
Understanding CRO: Techniques and tools to improve your conversions
Level Up Your Meta Ads with the Conversions API: A Comprehensive Guide
Level Up Your Meta Ads with the Conversions API: A Comprehensive Guide
The importance of International SEO for companies
Customer engagement through data: a strategic lever
Customer engagement through data: a strategic lever
Is a cookie-free world possible in digital marketing?
Is a cookie-free world possible in digital marketing?
Why data auditing is essential for a successful marketing strategy?
Why data auditing is essential for a successful marketing strategy?
8 Essential Steps for a Powerful Digital Strategy
8 Essential Steps for a Powerful Digital Strategy
Data Activation: The New Rise of Digital Marketing
Data Activation: The New Rise of Digital Marketing
How to set KPIs for Better Performance?
How to set KPIs for Better Performance?
CDP: The Secret of a Revolution in Digital Marketing
CDP: The Secret of a Revolution in Digital Marketing
Mastering Marketing Data Architecture: The Key to your Strategic Success
Mastering Marketing Data Architecture: The Key to your Strategic Success
Customer Journey Map: what is it and why is it important to create it?
Customer Journey Map: what is it and why is it important to create it?
Unlocking customer lifetime value (CLV) for business growth
Unlocking customer lifetime value (CLV) for business growth
A Deep Dive into Consent Mode V2 and its Impact on Ad Targeting
A Deep Dive into Consent Mode V2 and its Impact on Ad Targeting
The benefits of Server-Side Tracking
The benefits of Server-Side Tracking
Performance Max: Google’s Advertising Revolution
Performance Max: Google’s Advertising Revolution
Easter Marketing: Maximize your sales in DACH region
Easter Marketing: Maximize your sales in DACH region
2024 Trends: A Content Strategy
2024 Trends: A Content Strategy
E-commerce Guide: Switzerland
E-commerce Guide: Switzerland
E-commerce Disrupts the Codes of Luxury
E-commerce Disrupts the Codes of Luxury
How digital marketing boosts e-commerce
How digital marketing boosts e-commerce
The importance of digital in the automotive sector
The importance of digital in the automotive sector
4 winning strategies for the beauty sector
4 winning strategies for the beauty sector
How to Maximize Your Online Visibility
How to Maximize Your Online Visibility
How to make a website more accessible and inclusive?
How to make a website more accessible and inclusive?
How to Calculate the ROI of Your Marketing Campaign?
How to Calculate the ROI of Your Marketing Campaign?
NGOs: Guide to digital marketing
NGOs: Guide to digital marketing
15 years of Eminence: Interview with Wajdi Baccouche
15 years of Eminence: Interview with Wajdi Baccouche
Our tips to estimate the cost of creating a website
Our tips to estimate the cost of creating a website
New nFADP Regulation: Principles and Impacts
New nFADP Regulation: Principles and Impacts
The 4 types of Data Analytics
The 4 types of Data Analytics
How to optimize your conversions?
How to optimize your conversions?
What is a Data-Driven strategy?
What is a Data-Driven strategy?
Why should Performance Marketing be generalized?
Why should Performance Marketing be generalized?
How can Google Ads Smart Campaigns boost your business?
How can Google Ads Smart Campaigns boost your business?
Discover the new version of GA4
Discover the new version of GA4
The Keyword Golden Ratio (KGR) explained
The Keyword Golden Ratio (KGR) explained
Google Consent Mode – keep track of your performances
Google Consent Mode – keep track of your performances
How to create your Buyer personas?
How to create your Buyer personas?
Shopify vs Magento – The clash of digital titans
Shopify vs Magento – The clash of digital titans
How to set up a mobile strategy?
How to set up a mobile strategy?
How is technology affecting our culture?
How is technology affecting our culture?
How Google Tools can improve your SEO ranking?
How Google Tools can improve your SEO ranking?
What is the best PPC auction strategy?
What is the best PPC auction strategy?
Integrating AI into your marketing and digital strategy: impacts and tools
Integrating AI into your marketing and digital strategy: impacts and tools
How to have an eco-responsible digital communication
How to have an eco-responsible digital communication
The benefits of working with a digital agency
The benefits of working with a digital agency
Our advice for a successful multilingual SEO strategy
Our advice for a successful multilingual SEO strategy
Choosing the right CMS: a crucial step in your web strategy
Choosing the right CMS: a crucial step in your web strategy
Generation Alpha : what tools to reach children and teenagers of the future
Generation Alpha : what tools to reach children and teenagers of the future
Tackling cybercrime in business through cybersecurity and data protection
Tackling cybercrime in business through cybersecurity and data protection
From Big Data to Smart Data in the banking sector
From Big Data to Smart Data in the banking sector
The highlights of the digital news in September 2022
The highlights of the digital news in September 2022
Google Ads Insight Innovation: Campaign Diagnostic Information
Google Ads Insight Innovation: Campaign Diagnostic Information
5 Examples of Successful Behavioral Segmentation
5 Examples of Successful Behavioral Segmentation
Everything You Need To Know About Email Automation
Everything You Need To Know About Email Automation
The latest design trends for website creation
The latest design trends for website creation
How to establish a winning Data-Driven strategy for your E-commerce?
How to establish a winning Data-Driven strategy for your E-commerce?
How to make comparisons in Google Analytics 4?
How to make comparisons in Google Analytics 4?
The rise of digital in the real estate sector
The rise of digital in the real estate sector
How to make a smooth transition to Google Analytics 4? The errors not to be made
How to make a smooth transition to Google Analytics 4? The errors not to be made
Make a difference with a digital content strategy in the automotive sector!
Make a difference with a digital content strategy in the automotive sector!
How to implement a winning digital marketing strategy on TikTok
How to implement a winning digital marketing strategy on TikTok
Google Analytics moves to the next level with its version 4
Google Analytics moves to the next level with its version 4
CRM and marketing automation: a winning duo!
CRM and marketing automation: a winning duo!
Google Ads – four effective strategies to target your audience
Google Ads – four effective strategies to target your audience
Gamification in e-commerce: a key player to improve your online sales
Gamification in e-commerce: a key player to improve your online sales
What are NFTs and how do they impact e-commerce?
What are NFTs and how do they impact e-commerce?
The positive impact of Conversions API on your performance
The positive impact of Conversions API on your performance
Google Ads offers a new way to measure offline leads
Google Ads offers a new way to measure offline leads
How to configure Google Analytics 4 using Google Tag Manager?
How to configure Google Analytics 4 using Google Tag Manager?
The metaverse: a revolution for e-commerce!
The metaverse: a revolution for e-commerce!
Banking sector: how to manage your CRM database efficiently?
Banking sector: how to manage your CRM database efficiently?
How to build an effective marketing strategy on TikTok?
How to build an effective marketing strategy on TikTok?
CRO and SEO, the winning combination!
CRO and SEO, the winning combination!
How Google Ads Performance Max helps you boost conversions
How Google Ads Performance Max helps you boost conversions
Web tracking: how does it work and why is it important for your business?
Web tracking: how does it work and why is it important for your business?
How to optimize your internal links and improve your SEO?
How to optimize your internal links and improve your SEO?
How to create a Data-Driven culture for your company?
How to create a Data-Driven culture for your company?
How to build an effective content marketing strategy in the Pharma sector?
How to build an effective content marketing strategy in the Pharma sector?
Google Featured Snippet: how to use them to get more visibility?
Google Featured Snippet: how to use them to get more visibility?
E-commerce: why do you need Marketing Automation?
E-commerce: why do you need Marketing Automation?
The best strategies and tactics to boost your e-commerce sales in 2023
The best strategies and tactics to boost your e-commerce sales in 2023
How to generate and convert qualified leads for your business?
How to generate and convert qualified leads for your business?
Top SEO trends for 2022
Top SEO trends for 2022
Google Search Console gets a makeover with a new design
Google Search Console gets a makeover with a new design
6 digital trends to watch out for in 2022
6 digital trends to watch out for in 2022
How to create an effective customer acquisition strategy?
How to create an effective customer acquisition strategy?
Google Search: Continuous scrolling now available
Google Search: Continuous scrolling now available
How to promote your brand and outshine the competition during the holidays?
How to promote your brand and outshine the competition during the holidays?
How to boost the Click-Through Rate of your email campaigns?
How to boost the Click-Through Rate of your email campaigns?
The impact of Google’s dominance on the Web
The impact of Google’s dominance on the Web
Drupal announces the end of official support for its Drupal 8 version
Drupal announces the end of official support for its Drupal 8 version
How to write a catchy newsletter?
How to write a catchy newsletter?
Last E-commerce trends to succeed your online business
Last E-commerce trends to succeed your online business
Write SEO content that ranks high on search engines
Write SEO content that ranks high on search engines
Google Update: New way for generating web page titles
Google Update: New way for generating web page titles
How to optimize your Go-To-Market strategy with SEO?
How to optimize your Go-To-Market strategy with SEO?
Banking sector: How to set up an efficient digital strategy?
Banking sector: How to set up an efficient digital strategy?
The new version of DRUPAL 9.2.0 is available!
The new version of DRUPAL 9.2.0 is available!
Google My Business: the key to successful BtoB local SEO
Google My Business: the key to successful BtoB local SEO
Analyzing the performance of your web content with the Google Search Console Insights feature
Analyzing the performance of your web content with the Google Search Console Insights feature
Everything you need to know About the new Google Core Updates
Everything you need to know About the new Google Core Updates
IOS 14: The impacts and the solutions
IOS 14: The impacts and the solutions
How to segment your B2B audience?
How to segment your B2B audience?
Digital transformation: The pharmaceutical sector
Digital transformation: The pharmaceutical sector
Eminence & SALESmanago partner for better automation campaigns
Eminence & SALESmanago partner for better automation campaigns
B2B: How to improve your brand awareness?
B2B: How to improve your brand awareness?
How to successfully digitalize your industrial company?
How to successfully digitalize your industrial company?
Google Core Web Vitals: the new Ranking Signals for SEO
Google Core Web Vitals: the new Ranking Signals for SEO
How to integrate ROPO into your digital strategy?
How to integrate ROPO into your digital strategy?
Trends: Flat Design and Material Design
Trends: Flat Design and Material Design
How to implement Digital Transformation?
How to implement Digital Transformation?
How to use a CRM to improve ROI?
How to use a CRM to improve ROI?
How to implement a data-driven strategy?
How to implement a data-driven strategy?
The Industrial Digital Transformation
The Industrial Digital Transformation
Gamification: a must for the luxury brands
Gamification: a must for the luxury brands
Beauty & Technology: The Future of Connected Beauty
Beauty & Technology: The Future of Connected Beauty
How to reduce and optimize your bounce rate ?
How to reduce and optimize your bounce rate ?
Mobile Marketing: The Key to Success
Mobile Marketing: The Key to Success
Consumption: a driving force behind digital changes
Consumption: a driving force behind digital changes
Boost your ROI with call tracking and AI
Boost your ROI with call tracking and AI
Six video trends to try in 2021
Six video trends to try in 2021
Discover Universal Application Promotion Campaigns (UAC) 
Discover Universal Application Promotion Campaigns (UAC) 
What is PPC Marketing?
What is PPC Marketing?
The Digital Revolution In Banking
The Digital Revolution In Banking
Content marketing : your key to success your digital strategy
Content marketing : your key to success your digital strategy
What you need to know about Dynamic Search Ads compaigns
What you need to know about Dynamic Search Ads compaigns
Google My Business: Your local SEO ally
Google My Business: Your local SEO ally
Best lead generation strategies you need to know
Best lead generation strategies you need to know
Machine Learning & Digital Marketing: The Must-Have Duo
Machine Learning & Digital Marketing: The Must-Have Duo
Christmas 2020: Consumer Insights & Digital Strategies for the Festive Season
Christmas 2020: Consumer Insights & Digital Strategies for the Festive Season
Why should you implement a Marketing CRM solution?
Why should you implement a Marketing CRM solution?
The Covid-19 crisis: a booster for digital transformation
The Covid-19 crisis: a booster for digital transformation
Google Ads: What’s new in 2020?
Google Ads: What’s new in 2020?
Google delays mobile-first indexing deadline to March 2021
Google delays mobile-first indexing deadline to March 2021
Coronavirus’ marketing impact: How is COVID-19 Affecting Businesses?
Coronavirus’ marketing impact: How is COVID-19 Affecting Businesses?
How search data can inform larger online business decisions ?
How search data can inform larger online business decisions ?
The Importance of Creativity in the Mobile Age
The Importance of Creativity in the Mobile Age
Video ads on mobile phones
Video ads on mobile phones
Running an SEO audit and the best tools to evaluate website’s trafic
Running an SEO audit and the best tools to evaluate website’s trafic
Difference between content optimization and over optimization
Difference between content optimization and over optimization
Structured data: a gain in traffic or a loss in click through rate?
Structured data: a gain in traffic or a loss in click through rate?
Seasonality of requests: How to acquire traffic during low seasons ?
Seasonality of requests: How to acquire traffic during low seasons ?
Google takes user experience into account in its ranking !
Google takes user experience into account in its ranking !
Summer holidays: should we stop communicating?
Summer holidays: should we stop communicating?
How to manage your e-commerce during the summer holidays?
How to manage your e-commerce during the summer holidays?
Reinforce your brand image with Instagram
Reinforce your brand image with Instagram
The cellphone as the only tool for placing orders for Millenials
The cellphone as the only tool for placing orders for Millenials
How to build an effective tracking plan for your business?
How to build an effective tracking plan for your business?
How to ensure maximum visibility with SEARCH ADS 360?
How to ensure maximum visibility with SEARCH ADS 360?
Inbound Marketing enables you to achieve your business objectives
Inbound Marketing enables you to achieve your business objectives
Cross Data: the heart of behavioral analysis and customer insights
Cross Data: the heart of behavioral analysis and customer insights
Artificial Intelligence and  Healthcare
Artificial Intelligence and Healthcare
Performance Marketing
Performance Marketing
Does Wearable Tech have a future?
Does Wearable Tech have a future?
The “deepfake challenge” to fight against misinformation
The “deepfake challenge” to fight against misinformation
The SEO, crucial in our digital age
The SEO, crucial in our digital age
Eminence participation to Geneva Social Selling Forum
Eminence participation to Geneva Social Selling Forum
“June 2019 Core Update”: Important update of the Google algorithm
“June 2019 Core Update”: Important update of the Google algorithm
Everything you need to know about influencer marketing – Part 2
Everything you need to know about influencer marketing – Part 2
The future of digital marketing will be around community or will it?
The future of digital marketing will be around community or will it?
Why use a QR code in your digital strategy?
Why use a QR code in your digital strategy?
Back to the future of marketing
Back to the future of marketing
A new Google trick discovered thanks to the last Avengers movie
A new Google trick discovered thanks to the last Avengers movie
What is Big Data?
What is Big Data?
Reach your goals thanks to the elevator pitch.
Reach your goals thanks to the elevator pitch.
8 crucial tips for creating a successful website!
8 crucial tips for creating a successful website!
How digitalisation is transforming our education system
How digitalisation is transforming our education system
Create a successful Landing Page and increase your conversion rate!
Create a successful Landing Page and increase your conversion rate!
Why Social Media Monitoring is crucial for your company
Why Social Media Monitoring is crucial for your company
Why creating Personas is crucial for your digital marketing strategy
Why creating Personas is crucial for your digital marketing strategy
What are the key elements for a successful Social Selling Strategy ?
What are the key elements for a successful Social Selling Strategy ?
Don’t miss these 10 tips for a successful Google Ads Campaign
Don’t miss these 10 tips for a successful Google Ads Campaign
10 factors to establish an online Digital Marketing Audit
10 factors to establish an online Digital Marketing Audit
10 KPIs that really matter for a successful Digital Marketing Strategy
10 KPIs that really matter for a successful Digital Marketing Strategy
Increase your position in the SERP with Structured Data Markups
Increase your position in the SERP with Structured Data Markups
How to integrate a successful Omni-Channel Strategy
How to integrate a successful Omni-Channel Strategy
How to communicate successfully in today’s Industry 4.0?
How to communicate successfully in today’s Industry 4.0?
10 valuable tips to increase your Inbound Marketing ROI
10 valuable tips to increase your Inbound Marketing ROI
12 efficient tips to boost your X-Mas E-Commerce Business
12 efficient tips to boost your X-Mas E-Commerce Business
Exciting tips on how to find the best SEO Agency for your company
Exciting tips on how to find the best SEO Agency for your company
YouTube SEO – 12 tips to boost the ranking of your video
YouTube SEO – 12 tips to boost the ranking of your video
11 precious tips for a successful email marketing campaign
11 precious tips for a successful email marketing campaign
How to find the best digital marketing agency for your company
How to find the best digital marketing agency for your company
Digital Trends for a skyrocketing Marketing Strategy 2019
Digital Trends for a skyrocketing Marketing Strategy 2019
Why Big Data is capturing the Fashion Industry?
Why Big Data is capturing the Fashion Industry?
Micro-moments: tiny moments full of conversion power
Micro-moments: tiny moments full of conversion power
Chatbot – flash in the pan or great investment for your company?
Chatbot – flash in the pan or great investment for your company?
10 exciting advices to boost your Mobile Marketing Strategy in 2019
10 exciting advices to boost your Mobile Marketing Strategy in 2019
Blacksocks SA: Ingredients to a successful e-commerce business
Blacksocks SA: Ingredients to a successful e-commerce business
Push and Pull Marketing in 2017
Push and Pull Marketing in 2017
How to help generate leads through social media
How to help generate leads through social media
Push and Pull in Digital Marketing in 2017
Push and Pull in Digital Marketing in 2017
Social Media Trends 2017
Social Media Trends 2017
How to find the right influencers for your brand
How to find the right influencers for your brand
News Industry Update
News Industry Update
Industry News Updates
Industry News Updates
Super Bowl Ads–not just TV advertising, but so much more!
Super Bowl Ads–not just TV advertising, but so much more!
Industry News Update
Industry News Update
Mobile Travelling
Mobile Travelling
The importance of big data in the business world
The importance of big data in the business world
Digital marketing industry news
Digital marketing industry news
How cloud computing helps you manage your business?
How cloud computing helps you manage your business?
Why do you need a digital marketing strategy?
Why do you need a digital marketing strategy?
Follow the latest digital news
Follow the latest digital news
How to improve your online reputation?
How to improve your online reputation?
News of the week by Eminence Dubai
News of the week by Eminence Dubai
Eminence : The digital news of the week
Eminence : The digital news of the week
Eminence brings you the digital news of the week!
Eminence brings you the digital news of the week!
Beacons, a new technology!
Beacons, a new technology!
The digitalization of Sephora stores
The digitalization of Sephora stores
News of the Week
News of the Week
Facebook Ads:  a more precise BtoB  targeting!
Facebook Ads: a more precise BtoB targeting!
“Mobile-Friendly” the trendy word of the moment!
“Mobile-Friendly” the trendy word of the moment!
News of the Week – LinkedIn, Facebook and Instagram
News of the Week – LinkedIn, Facebook and Instagram
News of the week (Dubai related!)
News of the week (Dubai related!)
What’s interesting in the digital world this week!
What’s interesting in the digital world this week!
Rolex Case Study
Rolex Case Study
E-Marketing Glossary
E-Marketing Glossary
Which social network for which objectives?
Which social network for which objectives?
Influencers, a particular stakeholder in your digital strategy
Influencers, a particular stakeholder in your digital strategy
Why you need to incorporate Instagram ?
Why you need to incorporate Instagram ?
Future travellers will be your Future Clients
Future travellers will be your Future Clients
SEO: The Checklist you need to have in 2015
SEO: The Checklist you need to have in 2015
Why Financial Institutions Should Use Social Media
Why Financial Institutions Should Use Social Media
Strategic marketing tips for real estate brokers
Strategic marketing tips for real estate brokers
Are you Ready for a Revolution in the Real Estate Business?
Are you Ready for a Revolution in the Real Estate Business?
White: design, color and culture
White: design, color and culture
Tell us about your project