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To help businesses gain more accurate data about their consumers' buying journey, Google Ads recently introduced a new feature called "Advanced Lead Conversion Tracking." This feature allows advertisers to measure offline conversions from their campaigns. The goal of Advanced Conversions for Leads is to track consumers’ activity and leverage their data across different touchpoints.

CRO and SEO, the winning combination

From an SEO perspective, an organic search strategy is about increasing the amount of organic traffic to the site while gaining quality leads. To achieve this, you need to have an effective strategy and consider adding an element of CRO. What is the role of a CRO in an SEO strategy? Our experts explain everything in this article.