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consent mode google ads

The regulatory landscape is pushing digital ecosystem players to comply with the GDPR. With Apple's iOS 14 update and the phasing out of cookies planned for this year, Google has introduced Consent Mode to help advertisers track the performance of their campaigns while respecting users' privacy. In this article, our experts explain the benefits of Consent Mode and how to integrate it into your Google Ads campaigns.

how to create a buyer persona

You are wondering how to have the right messages for your target audience ? At Eminence, we create personas to help you offer solutions that meet the needs of your audience. Understanding these personas will allow you to communicate effectively with your audience and send relevant messages that meet their expectations. To offer a solution that meets the needs of your clients, it's important to understand their profile, issues, consumption habits, and way of thinking. By accurately identifying these factors, you'll be able to offer a relevant offer that meets your clients' expectations.

which is the best Shopify versus Magento

Enter the virtual arena, where two giants of the e-commerce world are preparing to wage a merciless battle to determine which is the best performer. On the one hand, we have Shopify, the ace of the game, with its ease of use and its array of ready-to-use tools. On the other side is Magento, the challenger, with its flexibility and ability to push the boundaries of personalization. 

How do you measure performance with KPI?

Determining the appropriate KPIs is critical to assessing and optimizing the effectiveness of your digital initiatives. These criteria are used at all levels of an organization. KPIs are organised and assess long-term objectives, while monitoring short-term daily objectives. So, how do you establish your key success indicators? Our specialists tell you everything in the following sections.

how does target cost-per-acquisition (cpa) bidding determine the optimal cost-per-click (cpc) bid?

Depending on your business and your targets, you, like many businesses, plan to use paid online campaigns, such as SEA, in order to achieve your business objectives. These can be qualitative, such as improving your reputation or e-reputation, or quantitative, such as reaching new customers, increasing traffic to your site, increasing a shopping cart or buying frequency, etc.

Integrating AI into your marketing and digital strategy

According to a study by Accenture in 2021, only 12% of companies use AI to boost their growth and results. 30% of their revenue would be attributable to artificial intelligence. At the same time, these companies stand out in terms of customer experience and sustainability while growing up to 50% faster than their peers. Eminence takes a look at what artificial intelligence is, what it can be used for, and how it can impact your marketing strategy. We will also present the best tools to use to increase your productivity.