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By now, you've probably heard about Apple's new iOS 14 update, which has impacted how personalized ads are delivered on social networks and how users' personal data is collected. This update requires iOS apps to proactively ask users for permission to track them on other apps and websites; whereas previously, users were tracked by default.   

The greatest enemy of a marketer is repetitive, tedious tasks that keep you from focusing on your most important missions. This is where marketing automation comes into play and can make a real difference.   An increasing number of companies are using this technique to save valuable working hours, improve their sales performance and strengthen their relationship with customers and prospects. 

Shops, collections, stories, direct videos, etc., Instagram has been able to take advantage of the behaviors of Internet users to create a really unique shopping experience for different brands. The positive effects are noticeable with 70% of consumers using this platform to get inspired by its content and to discover products before making a purchase. For advertisers, Instagram has become an opportunity to drive traffic to their website and improve their conversion rate, while facilitating the buying experience.   

As the web has taken an important place in the daily life of customers, B-to-B companies are obliged to use digital marketing to improve their sales and reach their business objectives. In fact, the recent years have been marked by a significant decrease of direct commercial actions in favor of online actions. In this context, digital marketing is now a real opportunity for B-to-B companies to increase their sales, build customer loyalty and also stand out from the competition.