Server Side Tracking : Optimize your user data & analytics

With evolving technologies and increasing restrictions on third-party cookies, server-side tracking has become an essential solution for companies to collect accurate and reliable data, while at the same time respecting user privacy. Our agency offers tailored support and expertise to set up and optimize this technology.
Optimize my cookieless tracking
Analyse des données
Data Analysis
Google Tag Manager
Google Tag Manager
API Conversions
API Conversions
Vie privée
Privacy

Our objectives

01
Performance
 
Collect your data without any restrictions.
02
Control
 
Track and store data according to your goals.
03
Privacy
 
Protect the confidentiality of your users’ data .
04
Conversions
 
Target your campaigns with greater precision.
05
Tracking and analysis
 
Assess the success of your strategies.

Succes Story

Challenges solved, results delivered
SEO Migration
SEO
Eminence Client
Project : McDonald's
Optimizing Recruitment: Redesigning McDonald’s Careers UX to Lower Cost per Hire

McDonald’s Switzerland called upon Eminence to help them redesign their website.
The redesign concerned the McDonald’s Jobs site in Switzerland, and was aimed to address several key HR demands.

Discover more
Our approach

Our expert team follows a clear and tailored approach to help you implement your strategy efficiently

Set up my server-side tracking
1
Kick Off And Goal Setting
Identifying your data based on your goals.
2
Container and Subdomain Creation
Setting up tracking in Google Tag Manager.
3
URL-to-server Mapping
Setting up server-side data tracking.
4
Technical Implementation
 
5
API Conversions Implementation
Incorporating your social media data.
6
Functional Testing
Checking tracking technology solutions.
7
Migration, Proxy And Maintenance
Securing solutions and ensuring compliance.

Our Tools

Google Analytics
Google Cloud Platform
AWS
Microsoft Azure
Google Tag Manager
Equipe Eminence

Our Expertise

Integrating server-side tracking to your strategy allows you to identify and analyze your users efficiently, enhance your website's performance, and optimize your marketing budget.

Through our expertise in web development and data analytics, our agency can help you develop custom tracking solutions, whatever tools you use, while guaranteeing the privacy of your user data and the compliance of your installations. We help you collect, store and analyze your data, as well as identifying relevant KPIs to optimize your campaigns.
How can we ensure precise and reliable data ?
Server-side tracking solutions offer multiple advantages. Their lightweight scripts improve website performance while enabling the collection of more complete, reliable, and accurate user data. They also strengthen conversion tracking and attribution, giving brands a clearer understanding of customer journeys and a more dependable foundation for marketing decisions.
Does server-side tracking really respect user data privacy ?
Yes. Eminence helps brands implement server-side tracking in a way that supports regulatory compliance while enhancing user data privacy. This approach enables a more tailored measurement strategy and gives businesses greater control over how data is collected, shared, stored, and processed across platforms..

Attribution Evolution: from deterministic to probabilistic?

As privacy standards rise, attribution is shifting from deterministic tracking toward probabilistic models. Server-side tracking helps preserve data quality, improve conversion visibility, and strengthen measurement resilience. Combined with modeling, it enables brands to optimize media investments and make more confident decisions in a cookieless environment.

These topics might interest you

The future of server-side tagging: Towards secure, privacy-friendly data management
Data
The future of server-side tagging: Towards secure, privacy-friendly data management
Server-side tagging is emerging as a key solution to data privacy challenges and the decline of third-party cookies. With regulations like the GDPR and CCPA enforcing strict data collection standards, companies are turning to server-side tracking to continue monitoring user behavior while respecting privacy. This method centralizes tag management and reduces reliance on browser-based tracking, enhancing data security and compliance.
Read more
The benefits of Server-Side Tracking
Data
The benefits of Server-Side Tracking
Discover how server-side tracking can improve the accuracy and security of your analytical data.
Read more
Cross Data: the heart of behavioral analysis and customer insights
Digital
Cross Data: the heart of behavioral analysis and customer insights
Companies in all industries collect data both internally and externally. In order to benefit from this accumulation of data for your digital marketing strategies, Eminence, with its data analysis experts, uses this information to help its clients generate profit via targeted advertising.
Read more

Collect and analyze your data successfully thanks to our expertise, technical skills and complete offer.

Dual setup

We set up the server-side tracking parameters in Google Tag Manager and integrate them into your server - the same goes for other tools, whether Meta or Analytics. Once the URLs have been transported, we work on minimizing duplication and proceed to functional testing.

Migration

Our experts deactivate your client-side data tracking, and migrate it to full-server. Our approach is meticulous and progressive, in order to always ensure the quality of your data.

Proxy

To guarantee the compliance of our tracking set-up with current regulations, such as RGPD or CCPA, and to respect the privacy of your users, we anonymize server data.

Audience

By integrating API Conversions, you are able to collect and process your social media data (Facebook, LinkedIn, Tiktok, etc.) more easily, and analyze your audience with greater accuracy, allowing you to tailor your strategy.

Reporting

Our server-side tracking agency helps you extract and identify the best KPIs to measure the effectiveness of your campaigns through comprehensive reporting, and advise you on your digital strategy and marketing budget optimization.

Secure and optimize my data tracking

Our pillars​

Data
strategy
acquisition
Web
Data
strategy
acquisition
Web