Eminence, your partner specializing in Google Ads in Geneva
Paid referencing, also known as SEA (Search Engine Advertising), is a quick way to gain presence and brand awareness on search engines, by purchasing keywords through the Google AdWords tool.
Eminence takes care of the management of your SEA campaigns through careful keyword research that will allow you to analyze both your CTR (click-through rate), your conversion rate as well as your ROI. In addition, paid referencing is also characterized by sponsored links which produce a very short-term effect and can significantly increase your website traffic from the first moments of launching your campaigns.
Our team develops and manages your advertising campaigns via Google (Display, sponsored links). We also take care of your retargeting campaigns, to encourage people who did not take action on their first visit to your website, to return and finalize their purchase or get in contact with you.
Our mission is to help you build effective campaigns to generate more sales, leads (qualified contacts), and quality traffic to your website. This enables you to precisely target the audience of an advertisement to optimize your return on investment.
SEA is often combined with other techniques such as natural referencing and Social Media Advertising (SMA), to elaborate a comprehensive and balanced strategy. What is SMA? This is the set of activities related to the dissemination of advertising content on social media. Knowing that distribution is made possible thanks to Social Media Ad platforms (Facebook Ads, Twitter Ads, LinkedIn Ads, Instagram Ads), we simplify the configuration of our clients’ campaigns, while promoting their content through social media. In summary, SMA is an effective tool for targeting Internet users potentially interested in your products and services.
Through the Google Display Network, we can choose to display your ads in multiple formats (text ads, animated ads, rich media ads, videos, etc.) to a wide range of people around the world, using a variety of targeting methods.
How does Eminence guide you in your SEA strategy?
Our SEA experts can implement various campaigns for you, such as Search, Display, video, or shopping. Each implemented campaign corresponds to a business objective which also depends on a clear strategy and pursues specific KPIs.
Here’s how we go about launching SEA campaigns:
First step: account performance audit
Setting up a campaign depends on your business goals and the type of customer you want to reach. Besides, defining a goal can help your campaign achieve a specific result more effectively. Depending on the objective you have chosen, we will offer you AdWords features that meet your expectations.
To optimize the volume of conversions and improve your CPA (cost per acquisition), we will implement “the smart bidding strategy CPA” which will allow you to obtain a more effective return on investment. Target CPA is a tool that can help you maximize your return on investment (ROI) by optimizing real-time and impression-by-impression bids. With this strategy, you no longer need to adjust your offers manually to meet your conversion goals.
We will then check the relevance of your keywords and your ads. Our goal is to achieve a good “quality score” so that you are favoured by Google. At the same time, we will analyse whether the budget you allocate is well managed and well distributed.
Geo-targeting allows you to focus your advertising on areas where you will find potential customers and to exclude those where you are less likely to find them. It’s important not to limit yourself to the geographic area where your business is located, as your ads are likely to be shown intermittently or not at all.
Second step: setup
We will develop a keyword and targeting strategy to deliver ads and campaigns to you that are consistent with your business objective. Campaign structuring is mainly based on the organization of keywords at the ad group level. The grouping of similar keyword groups that have a common match type is very important for the organization of the account and the effectiveness of the campaign. This organization allows optimal control of your campaigns when they are launched.
Third step: monitoring
Our SEA experts will continuously analyse the performance of your campaigns as well as those of your keywords to adjust your CPC and ads if necessary. We will focus the optimizations on the least expensive campaigns by improving the quality of the ads. We will distribute your budget between campaigns in the most optimal way to improve KPIs (CTR, CPA, CPC, cost).
Fourth step: reporting
We will provide you with a detailed analysis of your KPIs in the form of a monthly report and we will make recommendations on the adjustments to be made. Every month, we will organize a meeting with you to define which product or service should be highlighted the next month, if the budget needs to be revised or if the keywords need to be changed according to market trends.
Are you interested in a SEA approach?
Why choose Eminence as your Adwords agency?
Our Google Ads experts bring you real know-how in SEA campaigns to improve the return on investment of your campaigns.
Our SEA strategies allow you to reach every target with the right advertising message. By combining different targeting techniques in separate campaigns, we will be able to identify the most profitable targets for your business. You will even be able to identify which new targets are most likely to perform well for your product or service.
Our campaigns are designed to help users get information about your products and services when they need it. They are active and stop with a single click, which gives you real flexibility in the management of your web marketing campaigns.
We put in place the following actions for you:
- Extremely precise targeting: by location, keywords, area of interest, and profiles.
- The possibility of targeting niches rather than too many audiences.
- Identifying what to communicate based on functional, emotional, and promotional benefits.
- The creation of visual elements that reflect your brand.
The optimization and profitability of an AdWords campaign remain complex for most businesses, hence the need to hire experts who will help you to get your website gets to the first page.
We will also propose you retargeting ads which contribute to the increase of the conversion rate, thanks to the personalization of the banners which display the products that are most likely to interest the Internet user.
Our digital marketing experts are proficient in retargeting advertising and its specific tools, and ensure that your brand is placed ahead of the competition.
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*This form is exclusively intended to request for advice. To send us your CV, go to the recruitment section. For partnership requests, call us on +41 22 731 10 76.