Clearly define your objectives (visibility, leads, sales, etc.) in line with your strategy, target audience, and market positioning.
WEB DEVELOPMENT
Creation and redesign of websites
The process of creating, designing, and maintaining websites, including client-side (frontend) development and server-side (backend) development.
Why is it beneficial to create a website for your company?
Regardless of the nature of your business, having an effective and engaging website is essential to attract and convince your customers and prospects.
Your website is often the first interaction a user has with your company, which is why it needs to be engaging, tailored to their needs, and keep up with the latest technological advancements.
What benefits can it bring you in terms of visibility and growth potential?
A beautiful, well-designed, and fast website!
- Color: is the most visually appealing element for 39% of internet users when visiting a website. (PR Newswire2)
- 2 to 3 seconds : is the maximum loading time expected by mobile users for a website. (Web Performance Guru)
- Over 50% : of internet users consider website design a major factor in their perception of a company. (PR Newswire)
What are the options in terms of website development?
To be effective, your website should follow the best marketing practices to encourage user interaction. Here are just a few of them:
- Simplify the online user journey with user experience rules and tools.
- Organize information in a simple way to ensure smooth navigation between website pages.
- Implement an effective call-to-action strategy.
- Develop graphic elements to facilitate website search.
Whether it's a basic or advanced website, we develop a web platform to showcase your company and attract customers and prospects.
Developing a website in its entirety
Our expertise in web development tools and extensive experience with different types of CMS enables us to create dynamic websites using PHP in conjunction with MySQL.
- PHP is a popular and versatile scripting language that is particularly suitable, fast, flexible, and practical.
- MySQL is an open-source relational database management system (RDBMS) supported by Oracle and based on the Structured Query Language (SQL).
Developing a website based on a CMS
Several CMS options are available, depending on your objectives and requirements. These include:
- WordPress: The most widely used CMS, user-friendly, with numerous themes, high flexibility, allowing the addition of many functionalities, it is effective in terms of SEO.
- Adobe Commerce (formerly Magento): This CMS is suitable for complex and technical projects, especially in large-scale e-commerce, particularly for multilingual and multi-currency websites.
- Drupal: This CMS is perfect for customized and ambitious projects. It is a PHP-based program which can be enhanced with modules, and be tailored to extend functionalities according to the company's needs. The modules can also interact with each other.
- AEM (Adobe Experience Manager): This is a CMS that is ideal for managing web content. It can be beneficial for any type of company operating on multiple channels and wishing to gather visitor profile data.
What will be the basis for the creation or redesign of your website?
Objectives and Strategy
User Experience (UX)
Study users' needs, expectations and behaviors to offer them a simplified browsing experience based on an intuitive interface.
Visual Design and Branding
Focus on a design that represents your brand image and create a pleasant, consistent, and cohesive visual experience.
Quality Content
Work on the quality of your content, offering added value to engage your visitors and improve your search engine rankings.
Search Engines (SEO)
Optimize your site to improve its organic ranking, including keywords, tags, meta data, URL structure, loading speed, etc.
Responsiveness and Compatibility
Ensure the responsiveness and compatibility of your site with different web browsers, devices, and screen sizes.
Measurement and Analysis
Track your performance metrics, such as traffic, conversions, and user behavior, based on your business goals.
Ongoing Maintenance
Carry out regular maintenance and updates to your site to ensure its smooth operation and technical optimization.
WordPress Migration, Mobile and SEO Optimization for Caterpillar - Avesco Rent
Have you considered the scalability of your website?
The scalability of a website is essential to ensure your growth, stability, performance, and ability to meet the changing needs of your business and users. It is important to consider the following factors for your website:
- Growth management: As your site becomes more popular and the number of visitors increases, you will need an infrastructure capable of handling growing traffic without compromising the website’s performance.
- Adapting to new technologies: The digital landscape is rapidly evolving, with new technologies and standards emerging regularly.
- New features: As your business grows, you may need to add new functionaties without challenging the existing architecture.
- Performance optimization: Enhancements can be made to reduce loading time, streamline navigation, and improve the user experience.
- Prepare for traffic peaks: Certain periods may result in a sudden increase in traffic to your site (special promotions, product launches, seasonal changes, or media events). A scalable site can handle these traffic peaks without experiencing downtime or delays.
Key Steps to Creating a High-Performing Website
01
Defining Your Goals and Needs
Together, we will first assess the business objectives of your website and the necessary requirements, in order to create the technical specifications for your site.
02
Market Research
We analyze the competitive landscape, market trends, and the profile of customers you are targeting.
03
Website Architecture and Wireframing
We create initial prototypes of the future site to understand its structure, functionality and appearance.
04
Content Creation
We prepare relevant written and visually appealing content tailored to your website objectives, following an SEO approach.
05
UI Design
We work on a user-friendly interface while respecting your visual identity and brand image, conducting user tests.
06
Technical Development
We develop your website and its functionalities based on the established choices, ensuring website responsiveness and performance.
07
Website Launch
We deploy the site and set up analytical tracking tools to monitor its performance and optimize it if necessary.
Step 1: Defining Your Goals and Needs
- Determining your business and marketing objectives
- Creation of technical specifications
We identify your website's general or specific objectives, such as lead generation, product sales, user engagement, etc.
Do you want to opt for a corporate, blog-format, showcase site, or e-commerce website? (Link to e-commerce page)
These goals should be aligned with the overall needs and objectives of your company and consistent with your market positioning and target audience.
Once your needs have been established, for a website creation or redesign, we create the specifications that will guide your project.
The specifications define the functional scope of the website or application: the framework of the site, its identity, the planned structure, the desired functionalities, but also the constraints, the team involved, the budget and the deadlines set, etc. It clarifies what the website should do in terms of functionality and what rendering the user and administrator should expect.
Step 2: Market Research
- Analysis of Your Target Audience
- Evaluation of Your Market and Competitive Landscape
We study your environment, including the following aspects:
- Your Target Audience: We seek to understand their behavior, preferences, and expectations in order to create a site that offers them an optimal experience.
- Industry Insights: We immerse ourselves in your industry to better understand your sector, its key players, best practices, trends, relevant content types, technological advancements, etc.
- Your Key Competitors: We analyze the websites of competitors and other market players to determine their positioning, analyze their strategy and identify their strengths and weaknesses.
If you already have a website and wish to enhance it, we can conduct a preliminary audit to verify its architecture, navigation plan, user experience (UX), source code, etc. This will enable us to assess whether a redesign of your site is recommended and provide you with possible solutions to achieve this, or whether it's better to start afresh.
Step 3: Website Architecture and Wireframes
- Establish a clear site structure and hierarchy
- The creation of wireframes and mockups
We work on the information architecture and structure of your site to ensure that the following aspects are taken into consideration:
- A clear and logical hierarchy of pages and sections of your website.
- The definition of navigation menus, internal links, and interconnections between pages to facilitate navigation and access to information.
We then create wireframes to establish the layout of textual and visual elements on the site's pages. These simplified mockups focus on the structure of your future site and the envisioned functionalities, while also giving you an idea of the final appearance of the site.
With the rise and dominance of mobile internet browsing, we adopt and recommend a mobile-first approach: we prioritize creating mockups for mobile usage. This involves UX and UI elements to provide users with a seamless, ergonomic browsing experience based on the customer journey.
Step 4: Content Creation
- Copywriting
- Visual content creation
After preparing and validating the structure of the website, we begin creating the substance: the content.
Content plays a crucial role as it serves multiple functions, such as:
- INFORMING your visitors, building trust.
- CONVERTING prospects, engaging them, and gaining their support.
- Being SEO FRIENDLY to ensure your website is well-ranked in search engines and ultimately, helps your site to appear on the first page of organic search results.
With this in mind, we create quality written content that is structured, clear, and engaging. Alternatively, we can also provide your with guidance on this process, including: headings and HN tags, hooks, CTAs (Call to Action), text lengths, keywords and long-tail keywords, internal linking, etc.
In parallel, we use visual elements such as images and videos to reinforce your messages and enhance the user experience of your website. Additionally, these visual additions allow you to appear in Google-related organic search results through tools like Google Lens, Voice Search, or Google Discover.
Step 5: User Interface Design
- User Interface (UI) Design
- User testing
Once the content is validated, we apply an attractive and consistent visual design to it, working together to determine colors, typography, theme, icons, and visuals that align with your brand identity.
We ensure that the interface is intuitive, user-friendly, and guides users towards desired actions in their navigation, for example, through an effective CTA plan.
Before moving on to the technical development stage, we conduct thorough testing and seek user feedback to:
- Check usability, compatibility, performance, and overall quality of the website.
- Identify issues and areas for improvement, iterating and making necessary modifications to enhance the user experience and optimize site performance.
Step 6: Technical Development
- Back-end and front-end website development
- Adding or developing new functionalities
We then convert the design into a fast, functional website, ensuring that the site is:
- Responsive, adapted to different screen sizes and devices.
- Optimized and high-performance, thanks to image compression, code minimization and caching techniques.
We integrate the necessary functionalities to meet the objectives of your website. This may include contact forms, content management systems, search tool options, e-commerce features, analytics tools, social media sharing buttons, etc.
Step 7: Website Launch
- Site tracking setup and continuous optimization
- Website promotion
The final step is to launch your new or updated website. During this process, we set up tracking and analysis tools to monitor your site's performance after launch.
We can promote your website through appropriate marketing channels such as social media, search engine optimization, advertising campaigns, partnerships, and so on.
Furthermore, we monitor your website's performance by analyzing your website data and key performance indicators such as traffic, conversions, engagement rate, time spent on the site, etc. This data can be used to make continuous improvements, optimize the user experience and achieve your company's objectives.
We can also establish a maintenance plan to perform necessary updates and ensure the security of your website.
What information and data can we track on your website?
Our Strength: We are experts in website development
As a specialized web development agency in Geneva, we can assist you in the design, migration, and redesign of your website.
Our Expertise
- Competitive landscape and market trends analysis
- Website and mobile development: WordPress, AEM (Adobe Experience Manager), Drupal, Adobe Commerce (formerly Magento)
- Front-end and back-end expertise
- Responsive design
Our Value Added
- An experienced, multidisciplinary team
- A dedicated point of contact
- Content creation and copywriting
- Mastery of SEO techniques
- Expertise in data analysis and tracking