Optimise Your Conversion Rate (CRO)

Our specialized expertise in CRO helps you boost your conversion rate and optimize your performance. Thanks to our advanced conversion tracking and analysis of your users’ online behavior, you benefit from effective strategies to turn your visitors into loyal customers.
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Web Performance
Conversions
UX
Analytics

The Benefits

01
Enhance Your User Experience (UX)
 
Enhance user satisfaction by optimizing every interaction on your website. Create seamless and intuitive pathways.
02
Reduce Your Bounce Rate
 
Capture your visitors’ attention and keep them engaged. Identify friction points and make adjustments to optimize the conversion rate.
03
Maximize Your ROI
 
Identify the most profitable revenue sources and adjust your strategy to meet your financial goals.
04
Increase Your Conversion Rate
 
Analyze user behavior and implement CRO strategies to optimize conversion rates.
05
Automate Your Analyses
 
Save time by automating the analysis of user behavior. Utilize advanced tools to track and understand their journey.
Our APPROACH
Key Steps for an Optimal Conversion Rate
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1
In-Depth Analysis of the Customer Journey
Assess your website’s current performance in conversion rates, user navigation, and key metrics.
2
Setting Measurable Goals
Establish clear and quantifiable goals for your CRO strategy, based on the gaps identified during the conversion rate audit.
3
Enhanced Data Tracking
Gather comprehensive insights into user behavior, clicks, mouse movements, and other interactions.
4
Implementation of Identified Optimizations
Using the gathered data, pinpoint areas for improvement, such as refining design elements or enhancing calls to action.
5
A/B Testing for Continuous Optimization
Design alternative experiences for elements that can be optimized, such as landing pages or forms.
6
Monitoring Results and Analyses
Analyze test results to find the variant with the highest conversion rates, continuously refining your conversion strategy.

Our Expertise

A dedicated team of experts

As a CRO agency in Geneva, we have developed a distinctive expertise in designing and implementing personalized user experiences, based on data. This approach helps us optimize conversion at every stage of the customer journey.
 

With our expertise in A/B and multivariate testing methodologies, we continuously and thoroughly optimize crucial design and content elements.

 

Our expertise in search engine optimization (SEO) and search engine marketing (SEM) is integrated into our CRO strategies. This synergy enables us to improve visibility and conversion across organic and paid channels, offering a holistic and effective approach to your digital strategy.

What is Conversion Rate Optimization ?

CRO aims to increase the percentage of visitors to a website who complete a desired action, whether it’s a purchase or sign-up. This approach is based on analyzing user behavior and designing personalized experiences.

What Are the Steps to Follow?

Key steps include analyzing the customer journey, conducting a CRO audit, identifying friction points, setting goals, performing A/B and multivariate testing, and evaluating results to determine the best practices to adopt.
How Do You Know if a Conversion Rate is Good?
A conversion rate is considered good when it aligns with business objectives and exceeds industry averages. This rate can vary based on factors like the industry, type of product or service offered, and customer characteristics.
projects & case studies
Our success stories
SEO
McDonald's
McDonald's: Website redesign McDonald's Jobs
+110%
Number of clicks
-38%
Bounce rate
More Info

Content created by our experts

Our strategy is based on a combination of technical expertise, in-depth analysis, and creativity, aimed at optimizing our clients’ conversion rates.

Technical and Analytical Audit

Our process begins with a comprehensive technical and analytical audit of your website or application, identifying potential technical obstacles and gaps in data collection. This thorough analysis gives us the insights to steer our actions and CRO strategy consulting.

Identifying Conversion Obstacles

Through our expertise in data analysis and user behavior, we identify the main obstacles to conversion on your digital platform. Whether it's navigation issues, friction points in the purchase process, or psychological barriers, we highlight the elements hindering conversion and propose tailored solutions.

Segmenting Customers

We adopt a segmented approach to understand different customer profiles better and their specific needs. By analyzing demographic, behavioral, and transactional data, we can personalize the user experience and offer targeted offers and messages, increasing the chances of conversion.

Formulating Hypotheses

We use the data we collect and our experience to develop hypotheses to increase conversion rates. These hypotheses undergo rigorous development and are backed by relevant insights, guiding our actions and determining the tests we conduct.

Designing and Implementing A/B Tests

We design and implement rigorous A/B tests to evaluate the effectiveness of different solutions proposed. By comparing design or content variants, we can determine what works best for your audience and adjust accordingly to maximize conversion rates.

Analyzing Results and Making Adjustments

Finally, we analyze test results and performance data to measure the impact of our actions and adjust our CRO strategy accordingly. This iterative process allows us to continuously optimize the conversion rate and ensure sustainable results for our clients.

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Our pillars

Data
Strategy
acquisition
Web