Eminence, your digital marketing partner in Geneva
Digital data processing, data analysis, and data exploitation are integral parts of digital transformation. In fact, Big Data represents a major economic stake for companies; the data collected can be used to measure customer satisfaction, for example. Thanks to social media platforms such as Facebook, it is possible to interact with customers and gather their opinions on a particular product or service. Information collected will be used to enrich your database, and allow you to improve your services and products.
The Internet is deeply rooted in the daily life of consumers. To find solutions to their problems, they consult blogs, watch videos or go to discussion forums. This is why it is essential to catch their attention on the web by showing your key messages at the right time, using a powerful digital marketing strategy.
Our digital marketing agency helps you develop an effective digital communication strategy, in order to boost your online business and stand out from your competitors. Our experts will select the most appropriate acquisition channels to meet your business goals.
The main pillars of digital marketing are as follows:
This is your business card on the Internet. Customers increasingly do online research before a purchase. Therefore, your website should contain relevant and detailed information about your business and its products or services.
Content marketing makes your business visible and attractive on the web. With this, you can create strong content focused on your target audience’s needs and strengthen your position as an expert in your field. Try to add value to your audience through your content.
SEO and SEA
Organic referencing (SEO) and paid referencing on search engines (SEA) are essential in achieving better positioning and brand awareness via search engine results. The Google search engine is the number one point of contact with your target audiences. To have a good ranking in the SERP (Search Engine Results Page), you must set up an SEO strategy that aims to improve your online visibility.
Reach your target audience through your social networks. It has become essential to develop a social strategy that can help you develop your visibility and increase the sales of your products and services. Use the precious help of a digital communication agency to boost your social networks and improve your brand awareness.
Provide valuable insights to your customers with information, communications, and interactions via your business blog. Blogs with relevant content offer additional indexed pages to a company’s website. In fact, studies show that 70% of users prefer to discover a brand by reading interesting articles rather than watching product commercials.
Inform your target audience about your new products and your news via email. Email strategies strengthen your customer relationship and help you to identify potential customers to whom you can cross-sell and upsell your services.
Do you want to implement a high-performance digital strategy to achieve your business objectives?
How does Eminence implement a successful digital strategy?
Our digital specialists define and set clear collaboration objectives with you during the first workshop session. The goal is to highlight your area of activity, your key messages, and your business objectives, to develop an effective and coherent digital marketing strategy.
The second step consists in defining the challenges faced by your company. This phase involves analyzing your competitors, your target audiences, your unique selling points, your brand positioning on channels, and your reputation. This is done through market research and audits of your digital channels. This is a fundamental step to ensure that your future digital ecosystem is consistent with your business objectives.
Once this is established, we will help you to find the most innovative and creative solutions on the web that fit your company’s objectives. We will recommend a positioning to adopt, the brand promises to keep according to your personas, a digital communication strategy, a tone to adopt, communication axes, and channels to operate (SEA, website, SEO, etc.).
For each channel chosen, we will define precise and measurable KPIs which will be monitored and optimized throughout your advertising campaigns. Our content marketing experts at Eminence will help you to define your content strategy for each channel used.
Once the media plan is set up, we will provide you with a personalized Dashboard, which will give you a global vision of your marketing plan. This will permit you to have full visibility on budgetary expenses and your results in real-time.
Are you interested in adopting a digital approach?
Why choose Eminence as your digital communication agency?
It is important to define measurable goals and a relevant strategy for your business. Our experts at Eminence, your digital marketing agency in Geneva, will help you to set up a successful digital marketing strategy and thus, increase your return on investment.
Eminence, your partner in:
- Digital marketing audits
- Strategic advice
- Website development
- Digital communication
- Social media management
- Web data analysis
- Natural and paid referencing (SEO & SEA)
- CRM management
- Inbound Marketing
- Creative concepts
The digital strategies proposed offer multiple advantages such as interacting directly with your targets to obtain valuable information on your consumers. This will allow you to adapt your offers and propose a personalized service to meet their needs.
A good digital strategy allows you to build brand awareness, differentiate yourself from competitors, target new customers, identify new leads and reach a wider audience. Through tailor-made actions that we implement, you can build lasting relationships with your customers.
In the end, our objective is to help you to build a strong digital presence via marketing performance, and a strong strategy based on data. This will contribute to enhancing your user’s online experience and to building brand loyalty.
Do you want to know more?
Our services related to digital
Make an appointment with our experts without further obligation.
*This form is exclusively intended to request for advice. To send us your CV, go to the recruitment section. For partnership requests, call us on +41 22 731 10 76.