Digital marketing: a way of communicating with your consumers
Nowadays, the web invites itself at all levels! Communication, strategy, business development, action planning, advertising campaigns, etc. The digital transition is part of every business step.
It is important to notice that digital marketing tends to favor the implementation of participatory marketing, which amplifies information spreading on the web while also using – by controlling or not - word-of-mouth as a viral marketing tool.
In addition, digital marketing aims to increase website visits, transform them into purchasing acts and build customer loyalty by creating a consistent relationship with customers.
You get the point! Digital marketing trends to build customer relationships by being close to your customers create sympathy and consolidating their loyalty, which will encourage a higher return on investment.
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