Strategy

At Eminence, we are truly passionate about strategic digital marketing. Our team is here to help your business grow.

Would you like to:

Maximize or optimize the ROI of your advertising campaigns?
Achieve your business goals: traffic, acquisition, sales, and loyalty?
Increase your visibility and presence on social media?
Experiment with new digital levers to stimulate your growth?

Our digital agency covers the entire digital conversion funnel to offer you a holistic strategic approach, whether in defining your digital marketing strategy, collecting and analyzing data, creating your acquisition campaigns, or optimizing your web assets such as your website.

Our digital strategy skills

Digital Strategy

After conducting an audit, we will work together with you to determine the best actions to take, the content to create and the digital platforms to use, in order to achieve your sales and marketing objectives, according to your means and your ecosystem.

Customer Journey

Then, we will analyse your current sales funnel and suggest ways to optimize the user journey (user map) and improve the customer experience, on desktop and mobile, depending on the target audience.

CRO Strategy

Based on our knowledge of your targets and personas (behavior, preferences, problems), we can help you to improve the performance of your website, acquisition channels and sales process, in order to improve your performance and increase your conversion rate.

Why should you implement an omnichannel digital strategy?

By adopting an omnichannel (multi-channel) strategy, your company can leverage all points of contact with its target audience, including current and potential customers. Today, the average user uses 3 different networks to interact with a brand. So why not take advantage of this?

With an omnichannel strategy, you'll be able to vary your communication formats and use different approaches to disseminate your messages.

Our digital marketing agency, Eminence, specializes in owned, earned and paid marketing, enabling you to implement a complete, high-performance 360° digital strategy.

Find out more about our acquisition levers

Our Methodology for defining a digital strategy

How can Eminence help you create and implement your digital strategy?

When we develop a digital strategy in collaboration with our customers, we follow an efficient 7-step process.

AUDIT AND CONTEXT

Social, economic and competitive context analysis. Complete audit of your digital channels.

SMART OBJECTIVES

Definition your objectives using the SMART method. Set up performance indicators to measure results.

TARGET AUDIENCES AND PERSONAS

Determination your B2C and/or B2B targets. Development of your personas and target strategy.

OPERATIONAL STRATEGY

Definition of key questions QQOQCCP. Consideration of market trends, competitors and scope.

BUDGET

Assess budget requirements. Prioritization of the levers according to their cost and return on investment (ROI).

CONTENT STRATEGY

Definition of your content: formats, design, tone of voice. Establishment of a media and/or editorial plan that takes into consideration the different channels and frequencies.

STEERING, RESULTS AND OPTIMIZATION

Performance tracking: monitoring and reporting via dashboards. Strategy adjustment and optimization based on your KPIs.

“Key steps for a high-performing digital marketing strategy”

With our business-centric, customer-focused approach and expertise in digital strategy, Eminence is the perfect partner for you when it comes to finding an innovative, high-performance digital marketing agency.

Let's discuss