Eminence, your Targeted Marketing Partner in Geneva
To effectively develop and optimize a digital strategy, we take into consideration that each customer is unique. Indeed, each one may have very different aspirations, behaviors, and interests. To better adhere to their target audience, companies should manage their strategy by setting up actions dedicated to each type of customer, prospect, or visitor. This is why it is interesting to implement targeted marketing actions to your overall strategy. This is also why it is imperative to perform audience segmentation, to properly identify each specific audience segment and then effectively create customer targeting, also known as Profiling.
Eminence, your Strategic and Digital Marketing Agency in Geneva, adopts an efficient profiling-driven approach to help you to improve your marketing strategy whilst ensuring you build strong relationships with each of your customers.
How does Eminence effectively define Buyer Personas and implement targeted actions?
By analyzing available customer data from your databases (including web tracking data, transactional data, online behavior on social media platforms, and offline behavior), we can define and segment different types of customers interested in your services. This is what is known as Buyer Personas.
Buyer Personas are fictional representations of your “ideal” customers, based on data. For example, one can create buyer personas based on real data related to demographics and users’ online behavior, as well as your suppositions about their personal backgrounds, motivations, and concerns.
To create a Buyer Personas, you will need to gather the following information:
- Identify every customer’s sociodemographic characteristic including their age, gender, education level, economic status, estimated annual income, etc.
- Determine your customer’s professional status: job title, key responsibilities, company, etc.
- What decisions does your customer have to make during a typical day?
- What solutions does your customer look for when buying your products and services?
- What are your customer’s concerns about buying your product?
- What are the sources of information that your customer might consult during their time of reflection before making a purchase?
- What are the most important factors in your customer’s purchase decision?
- What are your customer’s key criteria when choosing a provider for a service?
To effectively implement targeted marketing actions that reach each of your targeted audiences, Eminence provides you with a team of experts in data analysis and data interpretation. Our digital team defines the profiles, and expectations of your various targets based on data. This will help you to develop and optimize your products, as well as your promotions and distribution strategies.
Given that we have entered an era of hyper-personalization, creating personas enables you to offer attractive content and personalized messages that resonate with each of your different target audiences. With our profiling experts, Eminence can help you to deliver content that is tailored to each of your customers’ profiles, so that your content and your brand image appeal to your target audience.
Are you interested in adopting a targeted marketing, profiling-driven approach?
Why choose Eminence as your Profiling Agency?
We have a team of experts that are dedicated to analyzing and interpreting data. Thus, we can use the power of data to implement key actions to reach your target audiences.
By targeting the right people with the right content, we can optimize your budget. In addition, when combined with the customer lifecycle stage (i.e. where someone is in your sales cycle), buyer personas also allow you to map out and create highly targeted content.
It is important to take the time to define your personas, as it is a valuable step that will help you to increase your conversion rate, and have a positive Return on Investment (ROI).
After identifying your personas, Eminence, your web agency in Geneva, will help you to set up an adapted communication strategy to reach your target audience with relevant and personalized messages. The result will be a less invasive push marketing, and a better chance to reach your target since the actions will be personalized and automated.
We will also provide you with our know-how in web tracking so that you can not only identify your target personas but also understand their online behavior.
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