Today, our smartphones are always at our fingertips. According to the recent Facebook IQ study, at least 2 out of 5 customers say they rely on online reviews to help them through their restaurant selections.
In fact, customers today turn to online notes and recommendations to check out where they might go for lunch, with 44% of them being occasional customers and 60% being regular customers.
Thanks to Facebook and Instagram, you can interact with the world’s largest dining community to promote yourself, increase interest and increase customer loyalty through your culinary experiences. How can you, as a restaurant owner, seize this opportunity to get more visibility and customers?
- Highlight your menu
The facts: cooking good food is no longer enough. Restaurants that want to be successful today must adapt their content and face the current digital appeal. This means that you need a strong image that enhances your offer.
In order to increase your chances of reaching a wider audience, broadcasting video advertisements of your dishes and your restaurant will help you build long-term customer loyalty. Third party opinions are not enough to make people want to come to your restaurant, but images of your dishes and mainly the publications that Internet users share on their social networks will help you to arouse the interest of your targets.
- Reach the gourmets
All restaurants are trying to develop their brand image and increase their audience. Unfortunately, it is not always easy to attract people who may be interested in your offer.
Therefore, the web and social networks are the tools that give you the opportunity to connect with the most active and enthusiastic gastronomic communities. Thanks to them, you will be able to reach your target audience directly.
In addition, we encourage you to use the targeting of Facebook and Instagram to reach food enthusiasts or people who often try new restaurants.
- Increase point-of-sale visits
Generating more traffic at the point of sale is one of the primary goals of any merchant concerned with ensuring the long-term sustainability of his business.
The traffic objective at the point of sale allows you to broadcast your advertising to people located near your restaurant. Once you have imported a location structure, you will be able to generate more traffic and sales with advertising features designed for local businesses.
- Highlights flavors
In order to automatically display and change the different proposals on your menu, try for dynamic ads that will allow you to automatically promote your inventory to people who have expressed interest in your restaurant on your website, your application or elsewhere on the internet. The goal is to fuel your specific business objectives.
Specifically, through dynamic advertising, you can re-target people who have shown an interest in your brand. You can also target a broader audience to reach people who have not yet visited your website or used your application. Your ads will show them products from your restaurant that they might be interested in when they visit Facebook, Instagram, Audience Network or Messenger. These are called product recommendations.
Put mobile marketing at the heart of your strategy
Consumer behaviour has changed and cellphones are the means to reach people when they are hungry and fond decisions are made.
To do this, it is essential to reach the device that is always in their hands and adapt your visual creations to the mobile to ensure more visibility and reach more people.
In conclusion, if you are a restaurant owner and you want to attract customers to your restaurant, don’t hesitate to contact our experts. They will help you set up an advertising strategy adapted to your needs.
Contact us here: https://eminence.ch/contact-agence-marketing-geneve/