How to leverage Instagram Shopping to boost your sales?

With shops, collections, stories, direct videos, etc., Instagram has been able to take advantage of the behaviors of Internet users to create a unique shopping experience for different brands. The positive effects are noticeable with 70% of consumers using this platform to get inspired by its content and to discover products before making a purchase. For advertisers, Instagram has become an opportunity to drive traffic to their website and improve their conversion rate, while facilitating the buying experience.   

B-to-B business: How to improve your brand awareness and build customer loyalty through digital?

As the web has taken an important place in the daily life of customers, B-to-B companies are obliged to use digital marketing to improve their sales and reach their business objectives. Recent years have been marked by a significant decrease in direct commercial actions in favor of online actions. In this context, digital marketing is now a real opportunity for B-to-B companies to increase their sales, build customer loyalty and also stand out from the competition.