The Facebook Pixel is a very valuable tool for tracking business data on Facebook even though its effectiveness has decreased over the past few years. To overcome this lack of effectiveness, Facebook created the Facebook Conversions API to support the pixel and get more complete data.
Google recently introduced a new type of automated campaign called Performance Max. The goal of these campaigns is to optimize your performance across the entire Google Ads inventory from a single campaign using machine learning. In this article, our experts explain the importance of these campaigns to improve your conversions on all Google channels.
New regulations are pushing experts in the digital ecosystem to comply with the RGPD. With Apple's IOS 14 update and the end of cookies scheduled for 2022, Google has launched Consent Mode to help advertisers still track the performance of their campaigns, while respecting users' private data.
The digital revolution is now a reality that affects every sector of the economy. In this new article, our experts take a closer look at the evolution of the banking sector, which has been impacted by a major digital transformation in its operations, a transformation that has proven to be necessary.
Previously known as Google Webmaster Tools (GWT), Google Search Console is a free service that Google offers to webmasters to help them check their websites indexing in search results. It is meant to help to improve the SEO of websites.
Google Smart Campaigns are a simple and effective way to manage all the complex parameters of advertising on the Display Network. It is probably the most cost-effective way to grow your customer database and trigger new conversions.
The concept of segmentation is a sensitive topic for many marketers and companies. It is as important in Business to Business (B2B) as it is in Business to Consumer (B2C). The key is to identify different groups or segments of people and use their data to deliver relevant messages to the right people, at the right time, and on the right channel.
With shops, collections, stories, direct videos, etc., Instagram has been able to take advantage of the behaviors of Internet users to create a unique shopping experience for different brands. The positive effects are noticeable with 70% of consumers using this platform to get inspired by its content and to discover products before making a purchase. For advertisers, Instagram has become an opportunity to drive traffic to their website and improve their conversion rate, while facilitating the buying experience.
As the web has taken an important place in the daily life of customers, B-to-B companies are obliged to use digital marketing to improve their sales and reach their business objectives. Recent years have been marked by a significant decrease in direct commercial actions in favor of online actions. In this context, digital marketing is now a real opportunity for B-to-B companies to increase their sales, build customer loyalty and also stand out from the competition.