The regulatory landscape is pushing digital ecosystem players to comply with the GDPR. With Apple's iOS 14 update and the phasing out of cookies planned for this year, Google has introduced Consent Mode to help advertisers track the performance of their campaigns while respecting users' privacy. In this article, our experts explain the benefits of Consent Mode and how to integrate it into your Google Ads campaigns.
You are wondering how to have the right messages for your target audience ? At Eminence, we create personas to help you offer solutions that meet the needs of your audience. Understanding these personas will allow you to communicate effectively with your audience and send relevant messages that meet their expectations. To offer a solution that meets the needs of your clients, it's important to understand their profile, issues, consumption habits, and way of thinking. By accurately identifying these factors, you'll be able to offer a relevant offer that meets your clients' expectations.
Determining the appropriate KPIs is critical to assessing and optimizing the effectiveness of your digital initiatives. These criteria are used at all levels of an organization. KPIs are organised and assess long-term objectives, while monitoring short-term daily objectives. So, how do you establish your key success indicators? Our specialists tell you everything in the following sections.
Blockchain, drones, IoT, robots, VR, AR, MR, etc. All these new technologies surround us or are already part of our daily lives. Let’s see how companies can take advantage of this wave of innovation for a better customer experience across channels.
The Facebook Pixel is a very valuable tool for tracking business data on Facebook even though its effectiveness has decreased over the past few years. To overcome this lack of effectiveness, Facebook created the Facebook Conversions API to support the pixel and get more complete data.
Google recently introduced a new type of automated campaign called Performance Max. The goal of these campaigns is to optimize your performance across the entire Google Ads inventory from a single campaign using machine learning. In this article, our experts explain the importance of these campaigns to improve your conversions on all Google channels.
The digital revolution is now a reality that affects every sector of the economy. In this new article, our experts take a closer look at the evolution of the banking sector, which has been impacted by a major digital transformation in its operations, a transformation that has proven to be necessary.
Previously known as Google Webmaster Tools (GWT), Google Search Console is a free service that Google offers to webmasters to help them check their websites indexing in search results. It is meant to help to improve the SEO of websites.
Google Smart Campaigns are a simple and effective way to manage all the complex parameters of advertising on the Display Network. It is probably the most cost-effective way to grow your customer database and trigger new conversions.
The concept of segmentation is a sensitive topic for many marketers and companies. It is as important in Business to Business (B2B) as it is in Business to Consumer (B2C). The key is to identify different groups or segments of people and use their data to deliver relevant messages to the right people, at the right time, and on the right channel.