Marketing is a constantly changing field where every choice has significant implications and requires justification. In this dynamic landscape, evaluating performance is essential for success. Return on Investment, commonly known as ROI, is a vital metric in both marketing and the broader business context. It evaluates the efficiency and profitability of an investment or expenditure. Specifically, in […]
Why should Performance Marketing be generalized?
Improving the performance of a website or measuring the impact of a campaign requires the application of a number of sales techniques, including Performance Marketing. It is therefore one of the methods often used by advertisers to achieve the desired statistical results as quickly and efficiently as possible. In this article, we will tell you […]
How can Google Ads Smart Campaigns boost your business?
Discover how Google Ads Smart Campaigns can help improve your performance while saving time through the power of Google’s Machine Learning.
Is a cookie-free world possible in digital marketing?
Welcome to the world of digital flavors! Imagine for a moment that you step into a virtual bakery, where cookies are the delightful treats that accompany you throughout your online journey. Every click, every visited page, every expressed interest is carefully wrapped in these small pieces of sweet data. But wait… have you heard the […]
Google Consent Mode – an effective way to keep track of your ads performance
The regulatory landscape is pushing digital ecosystem players to comply with the GDPR. With Apple’s iOS 14 update and the phasing out of cookies planned for this year, Google has introduced Consent Mode to help advertisers track the performance of their campaigns while respecting users’ privacy. In this article, our experts explain the benefits of Consent Mode and […]