Customer journey... a term that we encounter more and more in digital marketing and which can take on an abstract connotation. It describes the journey, or rather the route chosen by a person to find a product or service. This journey is as individual and unique as human beings: some will need detailed information, while others will be more receptive to visuals or videos.
Social networks have become one of the most common ways to exchange and keep up to date for many sectors, and the medical field is no exception to the rule. Indeed, if you are in the health sector, being present on social networks opens a plethora of possibilities to increase your awareness, inform, exchange, or share about you and your activities. The key is to build a communication strategy on social networks that is in line with both what you have to offer and what your audience is looking for, whether professional (B2B) or private (B2C). How to create a community? How to get them interested in what you have to say? How do you create an interesting and rewarding exchange? Let's explore all these questions in our new article.
In just a few years, TikTok has become the world's hottest social media platform. TikTok has already over 1 billion monthly active users and in 2020, the platform became the most downloaded application in the world, surpassing social media giant Facebook.
With shops, collections, stories, direct videos, etc., Instagram has been able to take advantage of the behaviors of Internet users to create a unique shopping experience for different brands. The positive effects are noticeable with 70% of consumers using this platform to get inspired by its content and to discover products before making a purchase. For advertisers, Instagram has become an opportunity to drive traffic to their website and improve their conversion rate, while facilitating the buying experience.
The digital transformation in the financial sector is creating a major revolution for the banking industry. Technological progress is enabling banks to expand their services and to meet the new expectations of their customers. Today's customers are increasingly looking for simplicity, accessibility, flexibility, speed, and optimal banking costs.
More and more companies are adopting content marketing. This technique has become extremely important in the digital world. So, what is content marketing? How do you implement it? We answer all these questions in the article below and highlight the key benefits of using content marketing.
The Christmas season is a time when consumer behavior changes. What is more, the COVID-19 pandemic has shifted many aspects of our daily lives. Indeed, many of the new habits formed during the pandemic will contribute to new consumer trends in
Mobile has completely transformed the way we consume. Whether it's goods, services, but also content: square videos, vertical videos, less text, more images. Indeed, the rules of creativity have changed with the mobile and this is why Eminence shares its knowledge
Quality content, keywords, tags, link descriptions, etc. Search engines have many criteria for SEO a site, and some of them are constantly evolving.
Social networks are tools that you should integrate in your digital strategies in order to communicate in full transparency with your audience and, thanks to their interactive aspect, you will be able to get feedback on your digital actions.