Social

How to leverage Instagram Shopping to boost your sales?

Shops, collections, stories, direct videos, etc., Instagram has been able to take advantage of the behaviors of Internet users to create a really unique shopping experience for different brands. The positive effects are noticeable with 70% of consumers using this platform to get inspired by its content and to discover products before making a purchase. For advertisers, Instagram has become an opportunity to drive traffic to their website and improve their conversion rate, while facilitating the buying experience.