shopping social

Social Shopping: Guide to shopping on social networks

  •   14 December 2023

Online commerce is evolving at an impressive speed and now touches all sectors of activity thanks to its global reach. Social networks and the emergence of “Live” formats play an increasingly central role in this transformation. Social Shopping, or the art of skillfully merging social networks and e-commerce, has grown to offer a unique and interactive shopping experience to consumers.

customer journey

Customer Journey: Understand customer logic to improve their experience and your performance !

  •   9 November 2022

Customer journey… a term that we encounter more and more in digital marketing and which can take on an abstract connotation. It describes the journey, or rather the route chosen by a person to find a product or service. This journey is as individual and unique as human beings: some will need detailed information, while […]

Health sector: how to communicate successfully on social networks

Health sector: how to communicate successfully on social networks?

  •   18 August 2022

Social networks have become one of the most common ways to exchange and keep up to date for many sectors, and the medical field is no exception to the rule. Indeed, if you are in the health sector, being present on social networks opens a plethora of possibilities to increase your awareness, inform, exchange, or […]

TikTok or the rapid rise among social networks

TikTok or the rapid rise among social networks

  •   4 August 2022

In just a few years, TikTok has become the world’s hottest social media platform. TikTok has already over 1 billion monthly active users and in 2020, the platform became the most downloaded application in the world, surpassing social media giant Facebook.   

How to leverage Instagram Shopping to boost your sales?

How to leverage Instagram Shopping to boost your sales?

  •   1 July 2021

With shops, collections, stories, direct videos, etc., Instagram has been able to take advantage of the behaviors of Internet users to create a unique shopping experience for different brands. The positive effects are noticeable with 70% of consumers using this platform to get inspired by its content and to discover products before making a purchase. […]

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