With shops, collections, stories, direct videos, etc., Instagram has been able to take advantage of the behaviors of Internet users to create a unique shopping experience for different brands. The positive effects are noticeable with 70% of consumers using this platform to get inspired by its content and to discover products before making a purchase. For advertisers, Instagram has become an opportunity to drive traffic to their website and improve their conversion rate, while facilitating the buying experience.
The digital transformation in the financial sector is creating a major revolution for the banking industry. Technological progress is enabling banks to expand their services and to meet the new expectations of their customers. Today's customers are increasingly looking for simplicity, accessibility, flexibility, speed, and optimal banking costs.
More and more companies are adopting content marketing. This technique has become extremely important in the digital world. So, what is content marketing? How do you implement it? We answer all these questions in the article below and highlight the key benefits of using content marketing.
The Christmas season is a time when consumer behavior changes. What is more, the COVID-19 pandemic has shifted many aspects of our daily lives. Indeed, many of the new habits formed during the pandemic will contribute to new consumer trends in
Mobile has completely transformed the way we consume. Whether it's goods, services, but also content: square videos, vertical videos, less text, more images. Indeed, the rules of creativity have changed with the mobile and this is why Eminence shares its knowledge
Quality content, keywords, tags, link descriptions, etc. Search engines have many criteria for SEO a site, and some of them are constantly evolving.
Social networks are tools that you should integrate in your digital strategies in order to communicate in full transparency with your audience and, thanks to their interactive aspect, you will be able to get feedback on your digital actions.
Today, our smartphones are always at our fingertips. According to the recent Facebook IQ study, at least 2 out of 5 customers say they rely on online reviews to help them through their restaurant selections.
Inbound marketing will not only generate results in terms of leads and sales, it will also allow you to optimize your investments and take advantage of the latest technologies.