More and more companies are adopting content marketing. This technique has become extremely important in the digital world. So, what is content marketing? How do you implement it? We answer all these questions in the article below and highlight the key benefits of using content marketing.
Christmas 2020: Consumer Insights & Digital Strategies for the Festive Season
The Christmas season is a time when consumer behavior changes. What is more, the COVID-19 pandemic has shifted many aspects of our daily lives. Indeed, many of the new habits formed during the pandemic will contribute to new consumer trends in 2021 and beyond. Facebook IQ offers insights, studies, and research using people, advertising, and […]
The Importance of Creativity in the Mobile Age
Mobile has completely transformed the way we consume. Whether it’s goods, services, but also content: square videos, vertical videos, less text, more images. Indeed, the rules of creativity have changed with the mobile and this is why Eminence shares its knowledge with you. The importance of creativity for advertisers With Facebook, opportunities are literally at […]
Where to draw the line between content optimization and over-optimization?
Quality content, keywords, tags, link descriptions, etc. Search engines have many criteria for SEO a site, and some of them are constantly evolving.
Social networks: your allies in times of crisis!
Social networks are tools that you should integrate in your digital strategies in order to communicate in full transparency with your audience and, thanks to their interactive aspect, you will be able to get feedback on your digital actions.