Every company wants to make an impression. They want to have opportunities to educate the audience about their brand. To encourage likes on their Facebook and Twitter accounts and visits to their website. But where to start when you’re promoting to your brand? How can you attract all ages and socio demographics? It sounds straight forward at first glance. There is so much more. Strategy is one of the most important aspects of Social Media and planning each post with carefully selected content will create engagement with your Social Media following.
So why is Social Media so important?
If you have no online presence, your brand doesn’t really exist. An amazing 93% of the UAE population are active on Social Media, you may have a fully functioning website. But how do people find it online? There are other options such as SEO, SEA and other advertisements, but Social Media, if created in house is completely free.
It doesn’t really feel like marketing. You can be as analytical as you like. But posting content with A/B testing and running launch campaigns and hosting Twitter chats are enjoyable when you’re seeing results and directing traffic to your website. This will lead to loyal customers as they are reassured that they have made the right decision from buying from your brand. Unlike many traditional marketing tactics with the same goals, these tasks are actually fun in addition to driving real value for your company.
Here at Eminence, our digital marketing agency, we have created why you shouldn’t go without Social Media.
- Increased Brand Recognition.
Having a presence on social media allows customers to really dig dep into your content and get a feel of how you are as a business. This increases your brand recognition, as social media acts as another platform to voice your brand and products. With over 92% of customers actively using social media. Why wouldn’t you use it?
- Improve your brand loyalty
Customers like to see who they are buying from. After purchasing a product or ervice, custoemrs like to be reassured that they have made the right decision on choing your company. Socail Media enables you to broadcast testimonials, customer reviews and all forms of positive feedback to reassure current and future customers that they have made the right choice.
- Better search engine rankings
As every marketer hears time and time again, is that content is key for your SEO. It is this potition which is important on google searches to rank higher than your competitors. Google do a general search and match the most relevant wesites, the better the content, the higher the positioning. By having social media, it give your business another platform to talk about your products and services, therefore increasing your rankings.
- Reach an international audience
It doesn’t take a genius to tell you that Social Media can reach fyutherthn your local area where you re based. Hashtags, interacting with other accounts, sharing and posting on other pages all widens your reach acrss the globe. It allows companies to shout about how great they are through social platofrms, which is seen as less intrusive.
- Allows behind the scenes
This point doesn’t just apply to hospitals, TV production teams etc, it can be applied for any business. Behind every great company, there is a great team of faces. Big brand such as Coca Cola, Google and even us here at Eminence use certain platforms to ket the customer know the personality of the company. It creates an increased element of trust that customers love when looking to buy.
- It lowers your costs
This is probably one of the best advantages about social media. Investing in a good marketing agency, or using your in house team, you can create interesting content that keeps the audience engaged, therefore generating more interest in your company. Of course, there are added costs if you wish to advertise on social media, but if you already have the large following, you’re doing a great job. And it’s free, which is even better.
In conclusion, social media has well and truly taken off from both a personal and a business perspective. The longer you wait, the more you have to lose. Social media marketing, when done right, can lead to more customers, more traffic, and more conversions, and it’s here to stay. If you’re interested in getting started but aren’t sure where to begin—head to the Eminence website and we can get you started working with one of our social media experts