Did you know that? English is used by only ¼ of Internet users... The rest of the searches are therefore done in other languages! If you want to expand internationally, to address customers who speak other languages or who are in other countries, you will need to implement a multilingual SEO strategy to be visible in Google’s SERP and other search engines.
Have you ever heard of generation Alpha? By 2025, gen Alpha will represent more than 2 billion children worldwide. It is announced as the largest generation in history, in terms of the number of individuals, but also in terms of the level of education according to UNESCO. By 2030, they will represent 34% of the world’s working population. These children will grow up surrounded by new digital technologies.
At a time when online sales account for 19% of retail sales worldwide and hybrid work is a given, the safety of users and companies has become paramount. Every year, there are 978 million people affected by a cyber-attack around the world, with damages estimated at $6 trillion in 2021 and expected to reach $10.5 trillion by 2025! (Source: Cybersecurity Ventures)
Being present on social networks is now a must for any digital strategy... but it has to be relevant, regular, and up-to-date. The big groups behind these social networks regularly make changes and improvements to their platforms, which requires digital professionals to constantly keep up with the latest updates. Lately, the news has been rich in the digital world. Let's take a look at the most significant innovations in the social network world.
Google keeps making life easier for its customers, and the newly announced enhancement will help them diagnose which issues may be affecting campaign performance on the 'Insights' page. With these diagnostic checks, you'll be able to determine which elements are blocking your campaigns from displaying, which ones are causing low engagement, generating low conversions, etc.
In recent years, the term "automation" has become part of the digital world. Whether it's welcoming a new customer to a mailing list, recommending similar products to a customer shopping on an e-commerce site, or reminding them not to forget to validate a forgotten final cart, automation is a great way to eliminate repetitive tasks.
For several years now, digital technology has been everywhere, and the real estate sector is also affected by this digital revolution. The way we buy, rent, build, or sell a property has evolved and it is essential to adapt to stay in the race.
TikTok is the hottest social network for smartphones in 2022. TikTok was founded in 2016 and has become one of the most used social media in the world among 18-24 year old who account for about 80% of users. Find out in this article what TikTok is, why it is appropriate that you bet on TikTok to succeed in your digital strategy, what are the winning digital marketing strategies on TikTok, and what are the different advertising formats. Finally, we will give you an example of a winning strategy on TikTok.
SEO is constantly changing thanks to the ongoing evolution of Google algorithms. Understanding these evolutions’ impact on internet users’ behaviors and requests is fundamental, hence the need to monitor the latest updates. With this in mind, let's explore the trends to follow for a successful SEO strategy in 2022. Follow the guide!