E-commerce Guide: Switzerland
Table of Contents Today, everything is accessible on the Internet: buying tickets for a show, shopping online, booking a trip, looking for a job, etc. E-commerce is a sector that continues to develop in Switzerland, opening up new possibilities and opportunities for companies. Indeed, with the democratization of the Internet, brands are extending their activity on the web to meet the growing expectations and demands of their consumers. […]
How digital marketing boosts e-commerce
Table of content The beauty industry has always been at the forefront of innovation and reinvention in e-commerce, and this year was no exception. To keep up with changing consumer shopping habits, brands in the beauty and skincare industry need to take an omnichannel approach more than ever and use all available digital touchpoints to […]
The importance of digital in the automotive sector
Table of Contents Digital has become a big part of consumer habits in recent years, including when it comes to buying your next car. In fact, car dealerships have been directly impacted by the new car purchase habits of buyers. Today’s increasingly connected buyers prefer to search online rather than visit a physical store. In […]
New nFADP Regulation: Principles and Impacts
In September 2020, the Swiss Parliament gave the green light for the adoption of the new Federal Data Protection Act (nFADP). This measure aims to align local practices with the General Data Protection Regulation (GDPR) established by the European Union (EU). The primary goal of this law is to enhance the management of personal data while granting […]
The Keyword Golden Ratio (KGR) explained
There are various strategies for selecting topics to tackle in a blog, and utilizing the Keyword Golden Ratio is among them. In this article, our experts will elucidate what the Keyword Golden Ratio is and how to use it to your advantage.
How is technology affecting our culture?
Blockchain, drones, IoT, robots, VR, AR, MR, etc. All these new technologies surround us or are already part of our daily lives. Let’s see how companies can take advantage of this wave of innovation for a better customer experience across channels.
Digital transformation: The pharmaceutical sector
Digital transformation is affecting all industry sectors, including the pharmaceutical one which has been slow to integrate digital technologies. This delay can be explained by the sensitive and highly regulated nature of the business. However, for the past two years, this sector has been undergoing a digital revolution to address the health crisis and make […]
How to successfully digitalize your industrial company?
Technological progress is used to improve internal processes, conquer new markets, and even transform companies’ business models. The industrial sector has integrated digital into its production processes to strengthen its activities and prosper in the context of the health crisis.
How to implement Digital Transformation?
Digital technology has drastically impacted companies around the world. It has created a major strategic issue for companies that want to become efficient and who wish to maintain a competitive edge. What are the roles of technological innovations and digital tools? How do they impact the growth and profitability of companies?
Gamification: a must for the luxury brands
Gamification is the application of game design and game principles in non-game contexts. It is a way to enchant customers by making unusual interactions in a playful context. For example, integrating it into a fun purchase, or adding an appeal of winning or a competitive aspect to digital marketing. It is also a way to […]