The importance of digital in the automotive sector

The importance of digital in the automotive sector

  •   4 February 2024

Table of Contents Digital has become a big part of consumer habits in recent years, including when it comes to buying your next car. In fact, car dealerships have been directly impacted by the new car purchase habits of buyers. Today’s increasingly connected buyers prefer to search online rather than visit a physical store. In […]

New nFADP Regulation in Switzerland

New nFADP Regulation in Switzerland: Principles and Impacts on Your Digital Strategy.

  •   15 September 2023

In September 2020, the Swiss Parliament gave the green light for the adoption of the new Federal Data Protection Act (nFADP). This measure aims to align local practices with the General Data Protection Regulation (GDPR) established by the European Union (EU). The primary goal of this law is to enhance the management of personal data while granting […]

performance based marketing

Why should Performance Marketing be generalized?

  •   12 July 2023

Improving the performance of a website or measuring the impact of a campaign requires the application of a number of sales techniques, including Performance Marketing. It is therefore one of the methods often used by advertisers to achieve the desired statistical results as quickly and efficiently as possible. In this article, we will tell you […]

keyword golden ratio

The Keyword Golden Ratio (KGR): Why is it Vital for Enhancing your Organic SEO?

  •   16 June 2023

There are various strategies for selecting topics to tackle in a blog, and utilizing the Keyword Golden Ratio is among them. In this article, our experts will elucidate what the Keyword Golden Ratio is and how to use it to your advantage.

How do you measure performance with KPI?

How to set KPIs for better performance?

  •   11 May 2023

Determining the appropriate KPIs is critical to assessing and optimizing the effectiveness of your digital initiatives. These criteria are used at all levels of an organization. KPIs are organised and assess long-term objectives, while monitoring short-term daily objectives. So, how do you establish your key success indicators? Our specialists tell you everything in the following sections.