A newsletter is an email that offers subscribing readers a list of your most interesting content, announcements and promotions. It can be a useful way to keep your audience informed about your activities and also to gain traffic. Find out in this article the best practices to follow for a successful newsletter.
One of the primary ways users assess the relevance of search results to a query is by examining the titles of the web pages displayed. This is why, Google always aims to provide the most accurate page titles possible to help users find the content that best answers their queries.
Digital has become a big part of consumer habits in recent years, including when it comes to buying your next car. In fact, car dealerships have been directly impacted by the new car purchase habits of buyers. Today's increasingly connected buyers prefer to search online rather than visit a physical store.
In a highly competitive environment, companies are constantly adopting new techniques to optimize their product launches. The Go-To-Market strategy and SEO are key tactics to facilitate the process of setting up new offers and reaching new markets.
As part of its ongoing efforts to improve the web experience for users, Google has launched several Core Updates; one in June 2021 and the other one in July 2021. In parallel, the Page Experience Update was updated in mid-June 2021.
Digital transformation is affecting all industry sectors, including the pharmaceutical one which has been slow to integrate digital technologies. This delay can be explained by the sensitive and highly regulated nature of the business. However, for the past two years, this
The greatest enemy of a marketer is repetitive, tedious tasks that keep you from focusing on your most important missions. This is where marketing automation comes into play and can make a real difference. An increasing number of companies are using this technique to save valuable working hours, improve their sales performance and strengthen their relationship with customers and prospects.
Technological progress is used to improve internal processes, to conquer new markets and even to transform companies' business models. The industrial sector is one that has integrated digital into their production processes in order to strengthen their activities and prosper in the context of the health crisis.
In their quest to make user experience when browsing more relevant and enjoyable, the search engine giant Google says it will make changes to the search engine ranking by integrating user experience into its SEO criteria. These algorithm changes, originally scheduled for
Today, everything is accessible on the Internet: buying tickets for a show, shopping online, booking a trip, looking for a job, etc. E-commerce is a sector that continues to develop in Switzerland, opening up new possibilities and opportunities for companies. Indeed, with the democratization of the Internet, brands