Cracking the Code: How to Master Easter Marketing and Maximize Sales in the DACH Region

  •   14 March 2024

Table of Contents Introduction Maximizing Easter Marketing Trends: A Data-Driven Approach to Digital Marketing in the DACH Market As Easter approaches, the DACH market (Germany, Austria, Switzerland) is all set to capitalize on increased consumer demand with Easter Marketing campaigns. This can be done by leveraging emerging consumer trends based on data-driven strategies to optimize […]

E-commerce in Switzerland:

E-commerce in Switzerland: A market with great potential 

  •   7 February 2024

Table of Contents Today, everything is accessible on the Internet: buying tickets for a show, shopping online, booking a trip, looking for a job, etc. E-commerce is a sector that continues to develop in Switzerland, opening up new possibilities and opportunities for companies. Indeed, with the democratization of the Internet, brands are extending their activity on the web to meet the growing expectations and demands of their consumers.   […]

The importance of digital in the automotive sector

The importance of digital in the automotive sector

  •   4 February 2024

Table of Contents Digital has become a big part of consumer habits in recent years, including when it comes to buying your next car. In fact, car dealerships have been directly impacted by the new car purchase habits of buyers. Today’s increasingly connected buyers prefer to search online rather than visit a physical store. In […]

New nFADP Regulation in Switzerland

New nFADP Regulation in Switzerland: Principles and Impacts on Your Digital Strategy.

  •   15 September 2023

In September 2020, the Swiss Parliament gave the green light for the adoption of the new Federal Data Protection Act (nFADP). This measure aims to align local practices with the General Data Protection Regulation (GDPR) established by the European Union (EU). The primary goal of this law is to enhance the management of personal data while granting […]

performance based marketing

Why should Performance Marketing be generalized?

  •   12 July 2023

Improving the performance of a website or measuring the impact of a campaign requires the application of a number of sales techniques, including Performance Marketing. It is therefore one of the methods often used by advertisers to achieve the desired statistical results as quickly and efficiently as possible. In this article, we will tell you […]

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