Depending on your business and your targets, you, like many businesses, plan to use paid online campaigns, such as SEA, in order to achieve your business objectives. These can be qualitative, such as improving your reputation or e-reputation, or quantitative, such as reaching new customers, increasing traffic to your site, increasing a shopping cart or […]

According to a study by Accenture in 2021, only 12% of companies use AI to boost their growth and results. 30% of their revenue would be attributable to artificial intelligence. At the same time, these companies stand out in terms of customer experience and sustainability while growing up to 50% faster than their peers. Eminence […]

An invisible, odorless, and hardly perceptible pollution, to which most of us contribute without being aware of it… Although it is considered more ecological because of its dematerialized aspect, digital technology is a source of pollution that is rapidly growing! The digital sector’s average energy consumption is increasing by 4% per year, and more than […]

Did you know that? English is used by only ¼ of Internet users… The rest of the searches are therefore done in other languages! If you want to expand internationally, to address customers who speak other languages or who are in other countries, you will need to implement a multilingual SEO strategy to be visible […]

Have you ever heard of generation Alpha? By 2025, gen Alpha will represent more than 2 billion children worldwide. It is announced as the largest generation in history, in terms of the number of individuals, but also in terms of the level of education according to UNESCO. By 2030, they will represent 34% of the […]