Digital
Coronavirus’ marketing impact: How is COVID-19 Affecting Businesses?
Fear of contamination, confinement, partial unemployment, risk of bankruptcy and an unstable financial future… The pandemic we are currently experiencing has plunged companies into a new, brutal reality.
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Digital
The Importance of Creativity in the Mobile Age
Mobile has completely transformed the way we consume. Whether it’s goods, services, but also content: square videos, vertical videos, less text, more images. Indeed, the rules of creativity have changed with the mobile and this is why Eminence shares its knowledge with you. The importance of creativity for advertisers With Facebook, opportunities are literally at […]
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Digital
Summer holidays: should we stop communicating?
Summer is often considered to be the least important time of the year for companies. But your community and your customers want to stay in touch with you and hear from you. Consumers have more time to browse the internet, follow promotions and news from their favorite brands.
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Digital
Artificial Intelligence and Healthcare
Digitalization impacts all types of companies in all sectors of activity. It offers considerable opportunities to everyone and each person must learn how to become a digital player in order to remain competitive. Moreover, technological innovations represent real assets for many fields and this is why they have been adopted. Eminence, your digital marketing expert, […]
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Digital
The “deepfake challenge” to fight against misinformation
Produce Deepfake to reduce deepfake?
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Digital
Everything you need to know about influencer marketing – Part 2
In our last article, we explained what is influence marketing and what are the different levels of Instagram influencers, as well as how they represent a real lever for brands.
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Digital
How digitalisation is transforming our education system
Digitalisation is expanding in the education sector. Whether for students, universities, lecturers or companies – the digital era is changing our overall learning environment.
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Digital
12 efficient tips to boost your X-Mas E-Commerce Business
The cash never rings sweeter as during Christmas time… …right now, it’s the perfect moment to boost your online shop and make it “X-Mas ready”!
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Digital
The digitalization of Sephora stores
Flash Sephora opened its doors in Paris. This is the first fully connected shop. An innovative concept with a refined design. The cosmetic line offers customers a new digital marketing experience. No more baskets filled with creams and other beauty products. The store presents its 14,000 products on a 100m² surface instead of the usual […]
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