Once you have launched Google AdWords campaigns with a specific marketing objective, you need to determine which ones are the most effective in terms of cost and results. This is why we advise you to optimize your ROI by integrating call tracking and conversational intelligence with your Google ads. Indeed, the combination of these two […]
Digital
In this article, Eminence’s digital experts take a closer look at Universal Application Campaigns (UAC), so that you can make the most of your app ads on different iOS and Android operating systems and generate traffic.
Acquisition
In this article, our digital experts at Eminence explain what PPC marketing is and how to effectively use this technique to increase your visibility and measure your campaigns. What is PPC and how does it work? PPC, also known as Pay-per-click advertising or Pay-per-click marketing, is a digital advertising method that generates traffic to websites. Each […]
Digital
The digital transformation in the financial sector is creating a major revolution for the banking industry. Technological progress is enabling banks to expand their services and to meet the new expectations of their customers. Today’s customers are increasingly looking for simplicity, accessibility, flexibility, speed, and optimal banking costs.
Digital
Digital marketing is constantly evolving thanks to the development of new tools and innovations. Indeed, Machine Learning is a prime example of this as it offers new performance opportunities to companies and allows them to better understand their customers.
Digital
Fear of contamination, confinement, partial unemployment, risk of bankruptcy and an unstable financial future… The pandemic we are currently experiencing has plunged companies into a new, brutal reality.
Digital
Mobile has completely transformed the way we consume. Whether it’s goods, services, but also content: square videos, vertical videos, less text, more images. Indeed, the rules of creativity have changed with the mobile and this is why Eminence shares its knowledge with you. The importance of creativity for advertisers With Facebook, opportunities are literally at […]
Digital
Summer is often considered to be the least important time of the year for companies. But your community and your customers want to stay in touch with you and hear from you. Consumers have more time to browse the internet, follow promotions and news from their favorite brands.
Digital
Bodyline Center is a slimming institute located in the heart of Geneva, Switzerland, on rue du Marché. The center is an elegant, modern, and relaxing place. Offering the latest, new generation treatments and equipment to a B to C target group looking to lose weight. Bodyline offers you a professional experience and personalized treatments. Striving […]
Digital
Do you want to track your site’s traffic and analyse how people interact with your content? No worries! In this article, our experts explain how to build an efficient tracking plan to study the possible evolutions according to your needs and your commercial objectives. What is a tracking plan? Setting up a tagging plan is […]