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Concept and Creativity

01.
Eminence, your digital disruption partner in Geneva

Planning a strong creative strategy is essential to generate interest and stand out from your competitors. Indeed, deploying a well-designed and unique creative concept can optimize your customer experience and build customer loyalty.

There are many different creative formats including visuals, videos, games, etc. The key is to provide an inspiring creative content that engages your audience.

Do you want to stand out from the crowd and achieve your business objectives?

02.
How does Eminence implement a successful creative concept?

Our creative team focuses on 5 key steps to successfully develop a memorable creative concept:

  1. Performing a marketing audit
    Eminence conducts an analysis of the market industry, a competitive analysis to identify the key advantages of your company, establishes a clear brand positioning, creates personas, does a trend analysis and provides you with key consumer insights.
  2. Conducting a communication audit
    For this, it is important to assess the challenges, establish the key brand promises to be communicated to the target audience, the consumer benefits, the brand’s strengths and weaknesses, the brand’s bestselling points and the tone of voice.
  3. Establishing the axis of communication
    Here it is important to select key ideas that best express your brand’s promises. From this, ideas will be refined to give meaning and form to a creative concept.
  4. Going from idea to concept
    Between the general ideas and the final creative concept, there is a whole collaborative process that takes place. From copywriting to creative concepts to digital disruption, there is a multitude of methods and techniques that are used to develop and enhance the initial ideas of the creative team.
  5. Helping you from the initial idea to the final concept
    Creative concepts are tried and tested prior to selecting the most suitable one and publishing it.

Are you interested in trying out a more creative thinking process for your project?

03.
Why choose Eminence for your creative projects?

We mobilize our full range of expertise, resources and skills to support you in the development of a creative marketing strategy. Starting with your brand’s DNA, our creative team helps you deploy unique concepts to help you to make your brand become a reference in its sector. Furthermore, a successful creative strategy brings a real added value to your communication activities.

You will stand out from the crowd thanks to an innovative digital communication strategy and this will help increase your brand awareness in a competitive environment and with ever more demanding users.

We will help you to identify relevant insights to create a streamlined, creative communication that is captivating and that responds intelligently to the needs of your customers so that they identify with your messages.

Interested in learning more?

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