Optimize your visibility in generative AI engines with a GEO strategy
Control your brand’s visibility in AI-generated responses. Thanks to our GEO (Generative Engine Optimization) approach, your content is optimized for inclusion in synthetic responses from generative engines such as Google SGE, ChatGPT or Perplexity. Optimize the AI-powered search with us.
Audit GEN
GEN multilingual
ChatGPT
Gemini
Perplexity
The objectives
The objectives
01
Increased visibility
Conversational search engines such as Google SGE, ChatGPT or Perplexity no longer simply list links: they synthesize responses. Our aim is to ensure that your content is directly quoted in these responses.
02
Content optimization for AI
We implement AI-optimized formats: clear, prioritized and response-oriented. Our aim is to maximize your chances of being included in the results generated, and to capture attention from the very first summary.
03
Ai-driven generative engine data optimization
We leverage structured data (schema.org) to tag your content and optimize its interpretation through semantic SEO. We align your content with search intentions and key entities, for greater relevance and visibility in AI-generated results.
04
Increased organic traffic
By appearing in IA responses, your content gains immediate visibility. We optimize your meta titles, descriptions and the added value of your content to generate interest. The aim is to generate qualified traffic.
05
Anticipation of the evolution of SEO
By integrating a GEO strategy now, you’ll be one step ahead of your competitors. Few players have yet mastered the best practices for positioning themselves in generative responses. This anticipation enables you to capture a sustainable competitive advantage, while consolidating your domain authority and your global digital presence.
1
E-E-A-T reinforcement
We reinforce the Experience, Expertise, Authority and Trustworthiness of your content – key elements for inclusion in AI-generated responses. This involves social proof (quotes, testimonials), adding credible authors, regularly updating information and integrating high value-added content.
2
Data structure
We use structured data to tag articles, FAQs, HowTo, etc. to enable AI engines to understand the context and function of each piece of content. The result: easier indexing and better integration into synthetic responses.
3
Use of enriched formats
We diversify your formats to meet the new uses of search engines: articles, short videos, optimized visuals, interactive lists, dynamic content. These formats improve retention rates and optimize your ability to interact in the AI results.
4
Focus on the latest trends
We detect emerging themes related to your sector to position you ahead of popular searches. Thanks to active monitoring and analysis of search intentions, your content gains in relevance in the eyes of AIs, while giving you an edge over your competitors.
5
Speed and mobile-first
AI engines prefer content hosted on fast, stable and mobile-friendly sites. We optimize your site’s technical performance to guarantee a fluid experience across all media, reduce bounce rates and promote priority indexing of your pages.
Our Tools
Semrush
Looker Studio
Looker Studio
Looker Studio
Looker Studio
Our Expertise
A team of dedicated SEO and GEO experts
Our Swiss agency, expert in SEO, SEA, data and AI, will help you make this transition by integrating GEO into your digital strategy to increase your visibility on AI platforms.
Why embrace Generative Engine Optimization ?
Generative search engines are redefining digital visibility. With Eminence, you don’t suffer this transition: you anticipate it. Our team will work with you to adapt your content strategy to AI criteria, enabling you to appear directly in generated responses.
How can we improve our AI positioning ?
At Eminence, we implement a tailor-made GEO strategy: thanks to our mastery of SEO, AI and data, we help you take your place in generative responses where AI engines select the best content.
SEO or GEO ?
Don’t choose: combine them. Eminence integrates GEO with your existing SEO strategy to maximize your overall performance. We move your SEO towards tomorrow’s standards, without losing today’s assets.
projects & case studies
Our success stories
Website
A Customised Strategy
With the rapid evolution of artificial intelligence, GEO is becoming indispensable for a successful online presence. Whether you’re in the midst of a digital transition or already well established, our approach aims to optimize your presence in conversational search engines.
Audit
Our audit is based on the following criteria:
- Analysis of conversational search intentions related to your sector
- Audit of your current content: adaptability to generative engines (tone, format, depth)
- Study of the data structure and accessibility of your content for AIs
- Assessment of your current visibility in generative engines (ChatGPT, Gemini, etc.)
- Competitive benchmarking in AI responses
Based on this in-depth GEO audit, our specialists identify gaps, opportunities and content types to prioritize to improve your visibility in AI-generated responses.
Tailor-made strategy
We define an effective GEO strategy, structured around these pillars:
Analysis
We study the natural and contextual queries associated with your targets and your market. This enables us to identify the formats and topics most likely to be used by the generative engines in their responses.
Definition of KPIs
Together, we define the key indicators linked to GEO visibility: frequency of appearance in AI response engines, quality of brand citations, types of triggering prompts, duration of visibility in responses, etc.
Optimization and structuring
We determine the content to be created or transformed (expert guides, Q&A, enriched product sheets, glossaries, case studies, etc.) to maximize their selection by generative AI. We also optimize the structuring of data and tags (FAQ Schema, How-To Schema, etc.) to facilitate their processing by LLMs.
Set up GEO
Based on the results of the audit, our GEO experts create, optimize and update your website's content to meet the criteria of the AI-powered search engines. We develop a GEO strategy incorporating the following dimensions:
- AI-optimized semantic structuring
- Creation of AI-friendly content
- UX alignment & formats expected by language models
- Reinforcement of authority via mentions, sources and trust signals.
Monitoring & reporting
Our GEO experts keep a constant watch on developments in generative engines, so you can adapt your strategy in real time. Every month, you'll receive a detailed report presenting your current visibility in AI-generated responses, the evolution of the GEO KPIs we've defined together, and relevant new prompts to integrate or monitor.
We support you in interpreting this data, so that you can fully exploit the potential of GEO and integrate these insights into your overall digital strategy.