Every time the end of the year approaches, advertisers are faced with the same challenge: What can they do to promote their products and improve their sales?
This article outlines the key tactics you need to be aware of to create your special holiday marketing campaign and ensure its success.
Why is it important to market during the holidays?
Benefit #1: Build awareness of your brand and products
Holiday marketing is a great way to get exposure for your products and services and, more generally, to increase the awareness of your brand.
People are very determined to find the perfect gifts for their loved ones. As a result, they spend more time exploring new brands and finding gift ideas for their loved ones. This makes it a great opportunity for your brand to reach potential customers at a time when they are open to marketing and sales pitches, probably more than any other time of the year.
Benefit #2: Stand out from the competition
Well-thought-out Christmas marketing can help you differentiate your business from the competition and show your audience that you can get them in the holiday mood better than any other brand.
This can be especially helpful in terms of memorability. With a thoughtful holiday marketing strategy, you can make your brand a reference among consumers for gifts and ideas.
A solid marketing plan that showcases your imagination, creativity, and DNA can easily translate into a very successful holiday shopping season. For more details on how to implement a special holiday marketing plan, you can refer to this article: Prepare your holiday campaigns with the best marketing actions to implement
Benefit #3: Customer Acquisition
Seasonal marketing campaigns often create a sense of urgency, because they are limited. Besides, they occur at a time when everyone is actively looking to buy products, which can encourage more people to try your products.
Companies typically use more their social media channels at this time of year, which allows them to generate buzz around their brands, new products, promotions, etc. In other words, the more content you create, the more likely it is that people will want to discover your brand, visit your online store, or engage with your content.
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6 ways to promote your brand this holiday season
Go for M-commerce
Sendinblue estimates that nearly 73% of holiday e-commerce sales will happen on mobile devices in 2021. Therefore, it’s important that your holiday marketing strategy is mobile-friendly, and that your campaigns and website are responsive.
Focus on sustainability
According to research firm Capgemini, 80% of consumers made purchasing decisions based on sustainability considerations between January and October 2021. If this applies to you, this is an opportunity to highlight the progress your brand is making on sustainability. Consumers will be more likely to choose your company over another, which can have a real impact on sales.
Offer free shipping
Today’s e-commerce customers increasingly expect free shipping when they place an order. According to a 2019 Deloitte study, when consumers were asked which promotional offers appealed to them the most, free shipping came in second after price reductions.
Consider planning a limited-time flash sale on free shipping to create a sense of urgency. Just make sure your message is clear in terms of delivery times to avoid misunderstandings.
Offer free gift wrapping with every purchase
A free gift-wrapping service with every purchase may not be enough of a reason to boost your Christmas sales, but it can be very beneficial because it allows you to build a special relationship with your customers.
Consider a more content-driven approach
With the growth of online shopping, customers are becoming more familiar with holiday campaigns.
It’s worth noting that the major themes that emerged last year in e-commerce also apply to holiday marketing strategies. The main theme that remains relevant during the holidays is the content-first approach, that innovative and trendy brands are using today. By using content marketing as a method to reach customers, brands are offering more personalized shopping experiences, including discount codes and holiday gift guides.
Adding an element of content strategy to your holiday marketing ideas can make a real difference, especially if you keep search engine optimization in mind to improve your SEO. This optimized content will help drive organic traffic to your website when customers search for the products you sell, even if they’ve never purchased from you before.
Collaborate with influencers
Using influencers is an effective way to get your audience’s attention in a short period of time. To capture your community, offer a visual created in collaboration with an influencer. This can be a photo, a video, or an Instagram story.
Generate simple and attractive content, but easily shareable, that highlights the bloggers, the brand, and your universe. You can also launch contests in collaboration with influencers by making their community win a product or a voucher.
There are several options for designing your holiday influencer campaigns, including launching a new seasonal product line, creating a gift guide, or using storytelling to create an entertaining campaign featuring your products. Think about how to make it engaging for people who spend their time online and on social media.
With these tips, we hope we’ve given you enough ideas to help you get your business off the ground, and differentiate yourself from the competition this holiday season. If you have any further questions, please do not hesitate to contact us.