Inbound marketing will not only generate results in terms of leads and sales, it will also allow you to optimize your investments and take advantage of the latest technologies.
Eminence, your digital expert, will help you develop and increase your sales to obtain new qualified prospects. Today we are going to share with you our insider knowledge on the power of inbound marketing.
Inbound marketing has become the secret weapon that entrepreneurs are using to kickstart their businesses. They use inbound marketing to adapt their messages to consumers. It
allows you to multiply your traffic to your website thanks to the creation of relevant content for your prospects.
Indeed, this technique offers a digital marketing strategy that is fundamentally based on attracting customers through conversion tools and generating qualified leads.
How does it work?
Inbound marketing is based on a cyclical process that starts with acquisition and ends with retention.
In order to do so, it is essential to understand and use these key elements clearly:
Visitors: This step is about creating content, so as to have your own media in order to increase notoriety and visibility on the internet. For this first step, tools that can be used are the blog, social networks, keywords and pages.
Leads: The objective for this is to convert your visitors into leads by collecting their contact details and data. Thus, inbound marketing tools can be used for this stage such as call-to-actions (CTAs), landing pages, forms and contact information.
Customers: This stage comes as a result of your previous marketing efforts. Thus, convincing your leads to become customers of the brand.
Loyalty: Taking things one step further, by continuing to deliver interesting and quality content, this consists of transforming the customer into a brand ambassador.
AUTOMATION LEAD SCORING
For your inbound marketing strategy to be effective, you must take into account the quality of your leads by scoring your visitors. Defining the criteria to be used for the automation of this strategy how you will evaluate your leads.
Furthermore, the main objective is to capitalize on your inbound leads, creating a pipeline. By combining sales and marketing data to focus on converting leads and prospects into loyal customers. These acquired leads must be categorized in order to identify those who are interested in your products and those who are simply looking for information. In this way, you will be able to increase the conversion rate of your customers by analyzing their level of interaction with your brand and those who have a greater willingness to buy.
Inbound marketing VS outbound marketing
Unlike inbound marketing, outbound marketing is closer to traditional advertising. The brand searches for potential customers by using a series of sales and marketing actions with the help of classic marketing tools such as television, radio and posters.
In order to implement a complete and effective marketing strategy, it is recommended to combine both inbound and outbound marketing to achieve excellent results.
Want to know about how to maximize your digital marketing and communication strategy? Don’t hesitate to contact us to help you implement your inbound-outbound marketing strategy!