"Dig deep to build high." In the field of marketing, this expression takes its full meaning, because without establishing a robust strategy beforehand, your marketing actions will be futile.

To be completely effective, your marketing strategy also requires a web analytics strategy that will allow you to define, among other things, your performance, opportunities and actions to be undertaken. Eminence, website analytics agency, explains you the importance and functioning of data analysis.


Nowadays, the market of digital data analysis is constantly growing, and for the same reason, is a major strategic challenge for your organization.

Eminence, web analytics agency in Geneva, helps you face this challenge by providing you with access to data at several levels through its web analytics services: descriptive data analysis, statistical data analysis and, finally, predictive data analysis, also called data mining.

In an era where the digital is becoming increasingly important every day and where technology is constantly evolving at a frantic pace, all companies are forced to analyse and measure the data collected on their website. However, in order to make the most of these data, it is strongly recommended to use a specialist in the field, for example our website analytics agency, Eminence. Indeed, our experts will collect and analyse all the data from your website to provide you with reliable statistics, which will allow you to increase your web traffic, as well as the number of conversions.

Moreover, it is not only a question of carrying out data analyses. Indeed, it is important for any company to establish a relevant web analytics strategy, including marketing analysis and search engine optimization (SEO) web analysis among others. This will allow your organization to optimize all its online services and therefore avoid wasting the opportunities inherent to these. Contact Eminence, web analytics agency in Geneva, to support you in this complex and crucial procedure.


There are many web analytics services that your company can use to measure the performance of its website, such as Google Analytics, Webtrends and Digital Analytix for example. You will therefore no longer be able to justify the lack of analysis of your website’s performance, because all the necessary tools are easily at your disposal.

However, the implementation of a successful marketing analysis and web analytics strategy requires a careful investigation of the source of your traffic. Nonetheless, you will also need to study the online behaviour of your visitors in order to extract relevant statistical information. This will help you at a later stage to have a clear and precise vision of the necessary strategic decisions to be taken and deployed.

But how could you possibly achieve all of this, you might ask? This is where Eminence, web analytics agency in Geneva, comes into action. Indeed, our team's specialists will work to identify the most profitable traffic sources of your website in order to optimize your conversion rate and your marketing actions.

To do this, we will first define the Key Performance Indicators (KPIs) of your website, which will then make it possible to establish strategic objectives to be achieved in order to successfully carry out your project.

The next step will consist of determining the actions to be taken in order to improve the performance of your website and your diverse marketing actions.

Eventually, the installation of a powerful web analysis tool such as Google Analytics for example, appears therefore essential in order to be able to collect as much information as possible. This tool will also allow you to generate reports of performance and configure alerts in case of potential problems.

As a result, the process of developing an effective web analytics strategy does not appear to be an easy task. That is why we advise you to contact our website analytics agency Eminence to guide you through this process.

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