Eminence, your content marketing partner in Geneva
Today, people have become more and more selective about the content they consume. Content is therefore a crucial factor in reaching your audience effectively. This is why, web copywriting should be the key focus of your content strategy. When well formulated, good content allows you to appeal to your audience, reassure them and at the same time even convert them into potential customers.
Web copywriting requires more than just basic writing skills. It requires web content that is optimized for the web user (it must be of high-quality, interesting and relevant content) and for SEO (to have an optimal position in search engines). This enables content to gain visibility – generate traffic – and thus persuade users to become potential customers. Well thought-out content is vital for both SEO and SEA in terms of landing pages and quality score; it also helps to engage users on social media and builds customer loyalty via emailing.
Content marketing strategies are based on a thorough audit of your competitors and on solid data that gives us valuable insight into the types of content your audience finds relevant and will engage with.
How does Eminence develop a successful, SEO-optimized content strategy?
The SEO of your website will depend on the editorial level of your content. It will have to appeal to Google and also entice your prospective customers to take action.
It is therefore essential that your content is appealing, engaging and easy to understand. In order to create SEO-optimized content, we help you through the process so that your website can be placed in the top position on the search engines.
Quality content does not simply happen by accident, rather it is the result of an extensive and well-thought-out strategy. The main objective of content marketing is to offer relevant information to create a relationship of trust with your existing and potential customers.
In the long-term, it is important to clearly define, among other things, which topics will be dealt with, the format of the content and on which digital channels it will be published on. Marketing and communication objectives need to be defined in relation to your business strategy and positioning. As for the definition of your targets, this is closely linked to your brand positioning and objectives, as well as to the data collected by tools such as Google Analytics. Social media is also an excellent way to gather valuable information and discover the characteristics and interests of your target audience.
We will conduct an audit of your existing content in order to determine which types of publications are currently popular, which messages and texts to appeal to your target audience, and we will check the quality of the content written. This will help you know what types of content your audience finds most relevant at every stage of the marketing funnel. This understanding can help you use content marketing effectively.
A competitive content analysis will provide you with essential information about the current market situation, trends and insights on your competition, which will help you to select content that will remain attractive in the long term.
In this way, we will accompany you and deploy your content strategy on the selected digital channels, ensuring that your project is managed and monitored with the highest level of quality, customized and on-time delivery.
Are you interested in content marketing?
Why choose Eminence for the management of your content?
The strategy we propose aims to ensure the success and visibility of your website. We focus on content that appeals to your target audience and generates leads.
Our content marketing agency will optimally convey your strategic messages to the right audiences at the right time in the right format (blog articles, website content, videos, etc.).
Our strategies are based on in-depth studies and cutting-edge tools, in order to provide you with the best recommendations for your content strategy and ensure that they align with your DNA and your goals.
Interested in learning more?
Our expertise in strategy
Our related services
Make an appointment with our experts without further obligation.
*This form is exclusively intended to request for advice. To send us your CV, go to the recruitment section. For partnership requests, call us on +41 22 731 10 76.