Mahdi Douiri
Media and data expert Mahdi runs social and ad campaigns with precision, turning every click into measurable growth.
AI
Personalization is no longer a feature—it is the interface. In 2026, static templates fail to meet user expectations. This guide explores how real-time UX and Generative UI adapt dynamically to behavior and context, turning your digital product into an intelligent system that drives conversions while reducing user friction at scale.
AI
37% of consumers now begin their search journey with AI. For business leaders, this means visibility, trust, and even purchase decisions may occur before users ever see a list of results. What does this shift mean for SEO, data, and content strategy? Discover why this transformation deserves your attention.
Strategy
Relying solely on ROAS is like flying a plane by looking only at the fuel gauge. It’s time to switch to TACoS (Total Advertising Cost of Sales) to understand your true ad dependency. Discover how a “Full Scorecard” approach—integrating MER, LTV, and net contribution—can transform your marketing from a cost center into a profit engine.
Digital
2026 is not a year of technological promises… it is a year of tipping points.
AI no longer just assists: it acts, decides, sometimes on your behalf.
Search engines speak to your customers before you do. Products tell their story before you utter a word.
Digital
So, when you ask yourself, how to choose a digital marketing agency for me? make sure the agency is up to date. It must bring expertise beyond traditional tactics, integrating innovative approaches such as voice SEO, mobile SEO, or real-time data-driven strategies to ensure optimal engagement across all channels.
Acquisition
We have summarised the basics of SEA bidding strategies for you and explored the new innovations available. The aim is to help you get the most out of Smart Bidding and, more broadly, AI in your Google Ads campaigns.