Image Alt


Home » Blog
latest web design trends

The design of a website is important for several reasons: visitors to your website will feel emotions as they browse through it such as respect, frustration, annoyance, excitement, etc. The design of your website can also give visitors information about your seriousness and reliability. In short, the design of a website plays a major role in the success of your business! That is why it is more than essential to give as much importance to the design as to the content of a website. In this regard, a study conducted by Google Research has shown that when a user visits a site, he or she will form a first impression in only 0.05 seconds!

data driven for e-commerce

There is no doubt that shopping habits have changed since the pandemic. According to a survey conducted by KPMG among 1,051 Swiss people in 2021, more than 40% of people surveyed buy online. Almost half of them find online shopping convenient, comfortable and easy, and 43% of respondents say they buy online several times a month. Data-driven marketing is based on obtaining information about consumers and their behaviour, trends, the sector, and the market in which a company operates. A Data-Driven strategy is based on taking into account what consumers buy on a site and how they navigate to the products they are interested in.

Health sector: how to communicate successfully on social networks

Social networks have become one of the most common ways to exchange and keep up to date for many sectors, and the medical field is no exception to the rule. Indeed, if you are in the health sector, being present on social networks opens a plethora of possibilities to increase your awareness, inform, exchange, or share about you and your activities. The key is to build a communication strategy on social networks that is in line with both what you have to offer and what your audience is looking for, whether professional (B2B) or private (B2C). How to create a community? How to get them interested in what you have to say? How do you create an interesting and rewarding exchange? Let's explore all these questions in our new article.

Google Analytics 4 Mistakes in Configuration You Should Avoid

As we have already mentioned in our article Google Analytics moves to the next level with its version 4 , Google Analytics 4 will soon become a reality for millions of companies. Indeed, after 17 years of existence, Google Analytics, as we know it, will cease to exist and a more advanced version that better takes into account the imperatives of our time will be released on July 1st, 2023.

digital marketing strategy on TikTok

TikTok is the hottest social network for smartphones in 2022. TikTok was founded in 2016 and has become one of the most used social media in the world among 18-24 year old who account for about 80% of users. Find out in this article what TikTok is, why it is appropriate that you bet on TikTok to succeed in your digital strategy, what are the winning digital marketing strategies on TikTok, and what are the different advertising formats. Finally, we will give you an example of a winning strategy on TikTok.