In their quest to make user experience when browsing more relevant and enjoyable, the search engine giant Google says it will make changes to the search engine ranking by integrating user experience into its SEO criteria. These algorithm changes, originally scheduled for
Today, everything is accessible on the Internet: buying tickets for a show, shopping online, booking a trip, looking for a job, etc. E-commerce is a sector that continues to develop in Switzerland, opening up new possibilities and opportunities for companies. Indeed, with the democratization of the Internet, brands
Have you heard of the ROPO effect also known as Research Online Purchase Offline? This approach is associated with the digital marketing strategy that links "web to shop" and "shop to web". It should not be underestimated because ROPO modifies the purchase path of Internet users. To integrate this technique effectively, companies should adapt their digital strategy to run in parallel with their in-store merchandising strategy. ROPO touches everyone today thanks to the democratization of the Internet. By conducting online research beforehand, the consumer will be able to gather a maximum of information from blogs, customer reviews, online promotions as well as from price and product comparisons. In addition to the fact that this increased search for information reassures the Internet user, it is especially used to give the Internet user the impression of making an intelligent purchase decision that specifically meets their needs.
Digital technology has drastically impacted companies around the world. It has created a major strategic issue for companies that want to become efficient and who wish to maintain a competitive edge. So, what are the roles of technological innovation and digital tools? How to do they impact the growth and profitability of companies?
Today, companies around the world are being confronted with the same issues related to data: information must be reliable, updated, personalized and secure. It is important to establish this in order to adapt to the new expectations and requirements of consumers. It will also enable companies to adapt and respond in real time.
Today, brands have access to a huge amount of customer data that allows them to understand and analyze customer behavior in-depth, as well as to create customer experiences tailored to their expectations. To grow your business and to make the right strategic decisions, you need to implement a data-driven marketing strategy.
Today the industrial sector is faced with an increasingly competitive market, especially since the arrival of innovative technological solutions, the transformation of the commercial relationship and ever-changing consumption patterns.
Gamification is the application of game-design and game principles in non-game contexts. It is a way to enchant customers by making unusual interactions in a playful context. For example, integrating it into the act of making a purchase fun and adding an appeal of winning as well as a competitive aspect to digital marketing. It is also a way to make the luxury sector's reputation of inaccessibility disappear. Luxury brands are now using the mechanisms associated with video games as a new platform for customer acquisition and engagement. Gamification allows you to gain visibility, attract new customers, collect data, reinforce the brand's image and DNA, differentiate yourself from the competition and finally bring the customer to your store or to visit your e-commerce website. It is a real innovation where the creative possibilities are endless, in terms of format, message and aesthetics.
The online cosmetics is an industry that is currently booming. In fact, 31.3% of consumers said they bought at least one cosmetic product online in the year 2020, making the beauty sector the 4th largest e-commerce market in terms of its