At a time when online sales account for 19% of retail sales worldwide and hybrid work is a given, the safety of users and companies has become paramount. Every year, there are 978 million people affected by a cyber-attack around the world, with damages estimated at $6 trillion in 2021 and expected to reach $10.5 trillion by 2025! (Source: Cybersecurity Ventures)
Now present in all sectors of activity, Big Data had its glory years in the 2010s, giving way to Smart Data in recent years. The explosion of data collected through the web and other digital media has prompted companies to find
Being present on social networks is now a must for any digital strategy... but it has to be relevant, regular, and up-to-date. The big groups behind these social networks regularly make changes and improvements to their platforms, which requires digital professionals to constantly keep up with the latest updates. Lately, the news has been rich in the digital world. Let's take a look at the most significant innovations in the social network world.
Google keeps making life easier for its customers, and the newly announced enhancement will help them diagnose which issues may be affecting campaign performance on the 'Insights' page. With these diagnostic checks, you'll be able to determine which elements are blocking your campaigns from displaying, which ones are causing low engagement, generating low conversions, etc.
Implementing a digital strategy requires expertise and a certain amount of anticipation. This is also the case for the beauty and cosmetics industry which has seen its revenue on digital platforms take off since the end of the restrictions. For example, L'Oréal closed the first quarter of 2022 with a 19% increase in sales and the L'Oréal Luxe division recorded a 25% increase! By the end of 2022, the beauty and cosmetics sector are expected to reach a new record of around $500 billion in sales!
Have you ever heard of behavioral segmentation? This is the principle of grouping customers according to their behavior when making purchasing decisions. Incorporating this approach into your marketing strategy can pay off. In fact, segmenting your customers will give you valuable information to focus your efforts and budget on the right audience, considering their buying and decision-making behavior.
In recent years, the term "automation" has become part of the digital world. Whether it's welcoming a new customer to a mailing list, recommending similar products to a customer shopping on an e-commerce site, or reminding them not to forget to validate a forgotten final cart, automation is a great way to eliminate repetitive tasks.
The design of a website is important for several reasons: visitors to your website will feel emotions as they browse through it such as respect, frustration, annoyance, excitement, etc. The design of your website can also give visitors information about your seriousness and reliability. In short, the design of a website plays a major role in the success of your business! That is why it is more than essential to give as much importance to the design as to the content of a website. In this regard, a study conducted by Google Research has shown that when a user visits a site, he or she will form a first impression in only 0.05 seconds!
There is no doubt that shopping habits have changed since the pandemic. According to a survey conducted by KPMG among 1,051 Swiss people in 2021, more than 40% of people surveyed buy online. Almost half of them find online shopping convenient, comfortable and easy, and 43% of respondents say they buy online several times a month. Data-driven marketing is based on obtaining information about consumers and their behaviour, trends, the sector, and the market in which a company operates. A Data-Driven strategy is based on taking into account what consumers buy on a site and how they navigate to the products they are interested in.
Social networks have become one of the most common ways to exchange and keep up to date for many sectors, and the medical field is no exception to the rule. Indeed, if you are in the health sector, being present on social networks opens a plethora of possibilities to increase your awareness, inform, exchange, or share about you and your activities. The key is to build a communication strategy on social networks that is in line with both what you have to offer and what your audience is looking for, whether professional (B2B) or private (B2C). How to create a community? How to get them interested in what you have to say? How do you create an interesting and rewarding exchange? Let's explore all these questions in our new article.