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Google Analytics 4 Mistakes in Configuration You Should Avoid

As we have already mentioned in our article Google Analytics moves to the next level with its version 4 , Google Analytics 4 will soon become a reality for millions of companies. Indeed, after 17 years of existence, Google Analytics, as we know it, will cease to exist and a more advanced version that better takes into account the imperatives of our time will be released on July 1st, 2023.

digital marketing strategy on TikTok

TikTok is the hottest social network for smartphones in 2022. TikTok was founded in 2016 and has become one of the most used social media in the world among 18-24 year old who account for about 80% of users. Find out in this article what TikTok is, why it is appropriate that you bet on TikTok to succeed in your digital strategy, what are the winning digital marketing strategies on TikTok, and what are the different advertising formats. Finally, we will give you an example of a winning strategy on TikTok.

CRM and marketing automation

Marketing automation and CRM are two very different concepts; however, implementing these two systems has become a necessity to boost lead generation and personalize the customer experience. In this article, we will help you understand how marketing automation works, distinguish the best platforms for CRM and identify the areas of complementarity between CRM and automation.


Search Engine Optimization (SEO), Google Ads, social media, etc. All these levers have become necessary to reach your target and highlight your offer. However, your efforts may be less effective in the face of demanding consumers and fierce competition. There are different marketing strategies to encourage your visitors to choose your brand and take action. One of these strategies is called gamification.