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CRM and marketing automation

Marketing automation and CRM are two very different concepts; however, implementing these two systems has become a necessity to boost lead generation and personalize the customer experience. In this article, we will help you understand how marketing automation works, distinguish the best platforms for CRM and identify the areas of complementarity between CRM and automation.


Search Engine Optimization (SEO), Google Ads, social media, etc. All these levers have become necessary to reach your target and highlight your offer. However, your efforts may be less effective in the face of demanding consumers and fierce competition. There are different marketing strategies to encourage your visitors to choose your brand and take action. One of these strategies is called gamification.

what is customer journey mapping

A customer journey is a process by which a customer interacts with a company to achieve a goal. From discovering a brand via social media to receiving an email after a successful transaction, the steps in between are usually numerous and varied. Today's consumers use multiple channels to communicate with a brand. All these touchpoints create increasingly complex customer journeys and can make it difficult to always guarantee the best experience.

To help businesses gain more accurate data about their consumers' buying journey, Google Ads recently introduced a new feature called "Advanced Lead Conversion Tracking." This feature allows advertisers to measure offline conversions from their campaigns. The goal of Advanced Conversions for Leads is to track consumers’ activity and leverage their data across different touchpoints.