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E-commerce: why do you need Marketing Automation?

Marketing Automation is about implementing automated marketing campaigns that are triggered by a set of predefined conditions and based on user behavior. Whether it is an acquisition, retention, conversion, or loyalty campaign, Marketing Automation serves several marketing objectives and considerably increases the performance of your e-commerce. Discover in this article the advantages of Marketing Automation for your e-commerce and how to integrate it intelligently into your digital strategy, to optimize the performance of your campaigns.

Top SEO trends for 2022

SEO is constantly changing thanks to the ongoing evolution of Google algorithms. Understanding the impact of these evolutions on the behaviors and requests of Internet users is important, so it is necessary to monitor the latest updates. With this in mind, we would like to share the top trends to follow to succeed in your SEO strategy in 2022.

CRM strategy

Today's consumers are volatile and less loyal to brands due to their high level of expectations and the increased competition in the market. To capture and retain them, it is essential to improve the quality of your customer relationship. In this article, you will discover some advice to define your CRM strategy, an essential solution to set up a sustainable relationship with your customers.

How do you develop customer acquisition strategy?

Did you know? Over the past six years, the cost of acquiring new customers continues to rise. Yet, even if the marketing budget has increased, customers tend to trust brands less. You can overcome this with the right strategy to capture customers' attention, create greater engagement and improve sales conversion. In this new article, you will learn the basics of customer acquisition to implement a quality strategy.