Marketing is a constantly changing field where every choice has significant implications and requires justification. In this dynamic landscape, evaluating performance is essential for success. Return on Investment, commonly known as ROI, is a vital metric in both marketing and the broader business context. It evaluates the efficiency and profitability of an investment or expenditure. Specifically, in […]
Digital Advertising for NGOs: Maximize your Impact and change the world
In an era where technology is rapidly reshaping our world, non-governmental organizations (NGOs) are increasingly turning to digital marketing to champion their causes, mobilize resources, and create a positive impact in society. Digital marketing offers a diverse array of opportunities for NGOs, empowering them to connect with a global audience, gather funds more efficiently, and […]
15 years of Eminence: Interview with Wajdi Baccouche
Your Eminence agency celebrates its 15th anniversary this month… A great opportunity to take stock and retrace your journey together, share the lessons you have learned, the encounters that have left their mark on you, and the events that have marked these past 15 years. Ready for a dive into your world? Yes, of course, […]
Our tips to estimate the cost of creating a website
Nowadays, having a strong online presence is essential for any business looking to expand its reach and grow its operations. Whether you’re a growing company, an independent entrepreneur, or even an artist seeking to share your work with the world, creating a website is often the first step toward achieving this goal. However, one aspect […]
New nFADP Regulation in Switzerland: Principles and Impacts on Your Digital Strategy.
In September 2020, the Swiss Parliament gave the green light for the adoption of the new Federal Data Protection Act (nFADP). This measure aims to align local practices with the General Data Protection Regulation (GDPR) established by the European Union (EU). The primary goal of this law is to enhance the management of personal data while granting […]