Bounce rate is a KPI that you need to learn to master if you want to evaluate the interest that a website visitor has towards your company. It is a KPI that helps you to identify and evaluate the quality of your user experience on your website.
If you are looking to reach a greater audience, generate new leads, increase your sales and build customer loyalty, the use of mobile web marketing and its different channels is ideal. It offers you many possibilities to reach your target audience including mobile advertising, responsive design, personalized SMS marketing, geo-targeting, etc. Although it has many advantages it has also created new challenge for companies. This is why our digital experts at Eminence will walk you through exactly how to integrate mobile web marketing into your global strategy and why it has become essential for your business.
The mass market sector is undergoing a major transformation directly linked to digital and social shifts in the world. The stakeholders of the industry are all looking for offers that will make the difference and digital media is at the core
Once you have launched Google AdWords campaigns with a specific marketing objective, you need to determine which ones are the most effective in terms of cost and results. This is why we advise you to optimize your ROI by integrating call tracking and conversational intelligence with your Google ads. Indeed, the combination of these two key performance indicators will help you understand which campaigns generate the most leads and therefore, allocate a larger budget to those that offer you more sales opportunities.
In this article, Eminence's digital experts take a closer look at Universal Application Campaigns (UAC), so that you can make the most of your app ads on different iOS and Android operating systems and generate traffic.
In this article, our digital experts at Eminence explain what PPC marketing is and how to effectively use this technique to increase your visibility and measure your campaigns. What is PPC and how does it work? PPC, also known as Pay-per-click advertising or
The digital transformation in the financial sector is creating a major revolution for the banking industry. Technological progress is enabling banks to expand their services and to meet the new expectations of their customers. Today's customers are increasingly looking for simplicity, accessibility, flexibility, speed and optimal banking costs.
More and more companies are adopting content marketing. This technique has become extremely important in the digital world. So, what is content marketing? How do you implement it? We answer all these questions in the article below and highlight the key benefits of using content marketing.
Have you heard of “Keyword-less” campaigns? Read our article to understand how these campaigns work and how they can be useful to you.