As we have already told you for a few weeks, Universal Analytics will disappear by July 2023 and will be replaced by Google Analytics 4. In order to help you through this transition, our experts at Eminence give you their best tips
In just a few years, TikTok has become the world's hottest social media platform. TikTok has already over 1 billion monthly active users and in 2020, the platform became the most downloaded application in the world, surpassing social media giant Facebook.
For several years now, digital technology has been everywhere, and the real estate sector is also affected by this digital revolution. The way we buy, rent, build, or sell a property has evolved and it is essential to adapt to stay in the race.
As we have already mentioned in our article Google Analytics moves to the next level with its version 4 , Google Analytics 4 will soon become a reality for millions of companies. Indeed, after 17 years of existence, Google Analytics, as we know it, will cease to exist and a more advanced version that better takes into account the imperatives of our time will be released on July 1st, 2023.
Writing content for digital media, creating videos or stories, and writing posts for social networks is an art and the automotive sector is no exception to this principle. Even if you are dealing with automotive enthusiasts. Indeed, the creation of content should not be left to chance and must obey precise rules if you want to stand out from your competitors.
TikTok is the hottest social network for smartphones in 2022. TikTok was founded in 2016 and has become one of the most used social media in the world among 18-24 year old who account for about 80% of users. Find out in this article what TikTok is, why it is appropriate that you bet on TikTok to succeed in your digital strategy, what are the winning digital marketing strategies on TikTok, and what are the different advertising formats. Finally, we will give you an example of a winning strategy on TikTok.
Google Analytics is one of the most widely used digital tools in the world, and any change to it can have a huge impact on millions of businesses! Google has stated that all Universal Analytics users must migrate to Google Analytics 4 by July 2023, the official introduction of Google Analytics 4 following the beta version.
Marketing automation and CRM are two very different concepts; however, implementing these two systems has become a necessity to boost lead generation and personalize the customer experience. In this article, we will help you understand how marketing automation works, distinguish the best platforms for CRM and identify the areas of complementarity between CRM and automation.
In 2022, all businesses should use audience targeting to create effective advertising campaigns with a better Return On Investment (ROI). Find out in this article how Google Ads can help you create digital campaigns with an advanced targeting and thus maximize the Return On Ad Spend (ROAS). Here are four smart strategies to better target your audience with Google Ads.
Search Engine Optimization (SEO), Google Ads, social media, etc. All these levers have become necessary to reach your target and highlight your offer. However, your efforts may be less effective in the face of demanding consumers and fierce competition. There are different marketing strategies to encourage your visitors to choose your brand and take action. One of these strategies is called gamification.