data-driven strategy

What is a Data-Driven strategy?

  •   19 July 2023

The explosion, accessibility, and appeal of data have opened up new possibilities for businesses through their use in the field of marketing. Thanks to the valuable customer information collected, data-driven marketing strategies have emerged, radically transforming traditional methods.

performance based marketing

Why should Performance Marketing be generalized?

  •   12 July 2023

Improving the performance of a website or measuring the impact of a campaign requires the application of a number of sales techniques, including Performance Marketing. It is therefore one of the methods often used by advertisers to achieve the desired statistical results as quickly and efficiently as possible. In this article, we will tell you […]

Google Ads Smart Campaigns

How can Google Ads Smart Campaigns boost your business?

  •   6 July 2023

Discover how Google Ads Smart Campaigns can help improve your performance while saving time through the power of Google’s Machine Learning.

google analytics 4

Discover the new version of Google Analytics 4

  •   3 July 2023

With the rise of e-commerce and increasing pressure on businesses to maximize every marketing dollar spent, insights provided by digital analytics tools have become even more crucial. Google Analytics 4 (GA4) is the latest version of Google’s web analytics service, providing integrated tracking and user behavior analysis for websites, applications, and other digital platforms. Replacing […]

The Impact of Cookie-Free Advertising

Is a cookie-free world possible in digital marketing?

  •   19 June 2023

Welcome to the world of digital flavors! Imagine for a moment that you step into a virtual bakery, where cookies are the delightful treats that accompany you throughout your online journey. Every click, every visited page, every expressed interest is carefully wrapped in these small pieces of sweet data. But wait… have you heard the […]