This is a free digital tool allows you to manage your local SEO. Your Google My Business (GMB) profile shows your subsidiary or your company in local search results. This can help your potential customers find you more easily and make your brand more visible to them. With GMB your company appears locally at the top of the page, it
In a world without cookies, you would not be able to know who was visiting your website, what their behavior on your website would be, what pages they had consulted and what products they had bought. It would mean the end of targeted ads, retargeting and personalized offers. That is, unless the Internet user agreed to identify themselves when entering the website. This would also be much more time consuming for the user, as they would have to enter their details each time they consulted a website.
At Eminence, our digital experts take a look at how you can generate qualified leads and meet your client’s expectations by using the right techniques and applying the right strategy.
Digital marketing is constantly evolving thanks to the development of new tools and innovations. Indeed, Machine Learning is a prime example of this as it offers new performance opportunities to companies and allows them to better understand their customers. Thus, enabling companies to offer their clients the best possible experience.
The Christmas season is a time when consumer behavior changes. What is more, the COVID-19 pandemic has shifted many aspects of our daily lives. Indeed, many of the new habits formed during the pandemic will to contribute to new consumer trends
In order to achieve your business objectives, the proper management of customer data is an essential part of a successful marketing strategy. This is why it becomes essential to equip yourself with CRM marketing software to guarantee a well-structured database that will allow your company to make relevant and coherent strategic decisions.
The current circumstances, caused by the spread of Coronavirus, have accelerated the adoption of digital for many companies and the appearance of new digital habits. This is why we recommend you reorient your strategic approach to transform your business activities to meet the new digital expectations of your customers. How can you do that? Eminence helps you understand these changing needs so that you can adapt your digital strategies.
Improving the performance of a website or measuring the impact of a campaign requires the application of a number of sales techniques, including performance marketing. It is therefore one of the methods often used by advertisers to achieve the desired statistical results as quickly and efficiently as possible.
With the evolution of e-commerce and the increasing pressure on companies to make every marketing dollar count, the information provided by digital analytics tools has become even more crucial.
There are many strategies for selecting topics to cover on a blog. The use of the keyword Golden Ratio is one of them. In this article, our experts will explain what the Golden Ratio Keyword is and how to use it to