keyword golden ratio

The Keyword Golden Ratio (KGR): Why is it Vital for Enhancing your Organic SEO?

  •   16 June 2023

There are various strategies for selecting topics to tackle in a blog, and utilizing the Keyword Golden Ratio is among them. In this article, our experts will elucidate what the Keyword Golden Ratio is and how to use it to your advantage.

consent mode google ads

Google Consent Mode – an effective way to keep track of your ads performance

  •   8 June 2023

The regulatory landscape is pushing digital ecosystem players to comply with the GDPR. With Apple’s iOS 14 update and the phasing out of cookies planned for this year, Google has introduced Consent Mode to help advertisers track the performance of their campaigns while respecting users’ privacy. In this article, our experts explain the benefits of Consent Mode and […]

how to create a buyer persona

How to create your Buyer personas?

  •   1 June 2023

You are wondering how to have the right messages for your target audience ? At Eminence, we create personas to help you offer solutions that meet the needs of your audience. Understanding these personas will allow you to communicate effectively with your audience and send relevant messages that meet their expectations. To offer a solution […]

which is the best Shopify versus Magento

Shopify vs Magento – The clash of digital titans

  •   25 May 2023

Enter the virtual arena, where two giants of the e-commerce world are preparing to wage a merciless battle to determine which is the best performer. On the one hand, we have Shopify, the ace of the game, with its ease of use and its array of ready-to-use tools. On the other side is Magento, the […]

How do you measure performance with KPI?

How to set KPIs for better performance?

  •   11 May 2023

Determining the appropriate KPIs is critical to assessing and optimizing the effectiveness of your digital initiatives. These criteria are used at all levels of an organization. KPIs are organised and assess long-term objectives, while monitoring short-term daily objectives. So, how do you establish your key success indicators? Our specialists tell you everything in the following sections.