With the rise of e-commerce and increasing pressure on businesses to maximize every marketing dollar spent, insights provided by digital analytics tools have become even more crucial. Google Analytics 4 (GA4) is the latest version of Google’s web analytics service, providing integrated tracking and user behavior analysis for websites, applications, and other digital platforms. Replacing […]
Is a cookie-free world possible in digital marketing?
Welcome to the world of digital flavors! Imagine for a moment that you step into a virtual bakery, where cookies are the delightful treats that accompany you throughout your online journey. Every click, every visited page, every expressed interest is carefully wrapped in these small pieces of sweet data. But wait… have you heard the […]
The Keyword Golden Ratio (KGR): Why is it Vital for Enhancing your Organic SEO?
There are various strategies for selecting topics to tackle in a blog, and utilizing the Keyword Golden Ratio is among them. In this article, our experts will elucidate what the Keyword Golden Ratio is and how to use it to your advantage.
Google Consent Mode – an effective way to keep track of your ads performance
The regulatory landscape is pushing digital ecosystem players to comply with the GDPR. With Apple’s iOS 14 update and the phasing out of cookies planned for this year, Google has introduced Consent Mode to help advertisers track the performance of their campaigns while respecting users’ privacy. In this article, our experts explain the benefits of Consent Mode and […]
How to create your Buyer personas?
You are wondering how to have the right messages for your target audience ? At Eminence, we create personas to help you offer solutions that meet the needs of your audience. Understanding these personas will allow you to communicate effectively with your audience and send relevant messages that meet their expectations. To offer a solution […]