Enter the virtual arena, where two giants of the e-commerce world are preparing to wage a merciless battle to determine which is the best performer. On the one hand, we have Shopify, the ace of the game, with its ease of use and its array of ready-to-use tools. On the other side is Magento, the […]
How to set KPIs for better performance?
Determining the appropriate KPIs is critical to assessing and optimizing the effectiveness of your digital initiatives. These criteria are used at all levels of an organization. KPIs are organised and assess long-term objectives, while monitoring short-term daily objectives. So, how do you establish your key success indicators? Our specialists tell you everything in the following sections.
8 Essential Steps for a Powerful Digital Marketing Strategy
Digital strategy has become an indispensable tool for any company in the age where 62.5% of the global population is connected to the Internet. There are many options available depending on your business and marketing objectives, as well as the means and resources at your disposal.
How to set up a M-Commerce strategy? Key milestones and trends
Did you know that 72% of global transactions in 2021 were made via mobile devices, compared to only 5% of sales in 2012 (Statista)? Mobile commerce has now become an essential sales channel when it comes to setting up a successful commercial strategy for e-commerce activities.
How is technology affecting our culture?
Blockchain, drones, IoT, robots, VR, AR, MR, etc. All these new technologies surround us or are already part of our daily lives. Let’s see how companies can take advantage of this wave of innovation for a better customer experience across channels.