Google Analytics 4

Google Analytics 4 Mistakes in Configuration You Should Avoid

As we have already mentioned in our article Google Analytics moves to the next level with its version 4 , Google Analytics 4 will soon become a reality for millions of companies. Indeed, after 17 years of existence, Google Analytics, as we know it, will cease to exist and a more advanced version that better takes into account the imperatives of our time will be released on July 1st, 2023.