Google Analytics is one of the most used digital tools in the world and any update in Google Analytics can affect thousands of businesses! With the official launch of Google Analytics 4 following the Beta version, Google announced that all Universal Analytics properties must migrate to Google Analytics 4 by July 2023.
Google Analytics 4 is a measurement solution that replaces Universal Analytics. As of July 1, 2023, the standard properties of Universal Analytics will stop tracking new visits to your website. Therefore, it is important to prepare for Google Analytics 4 if you are still using Universal Analytics.
With the evolution of e-commerce and the increasing pressure on companies to make every marketing dollar count, the information provided by digital analytics tools has become even more crucial.