Google keeps making life easier for its customers, and the newly announced enhancement will help them diagnose which issues may be affecting campaign performance on the ‘Insights’ page.
With these diagnostic checks, you’ll be able to determine which elements are blocking your campaigns from displaying, which ones are causing low engagement, generating low conversions, etc.
This is certainly a step forward for marketers who are in the digital business. They will be able to rectify campaigns in a precise and efficient way.
Let’s take a closer look at what Google Ads Insights is and more specifically what Google Ads Insights Diagnostic can bring to your business.
What is Google Ads Insights for?
Google Ads Insights allows you to identify the latest trends in your industry and understand how they are performing. As a result, you will be able to better assess current and future consumer interest in a product or service.
You will then be better able to evaluate which products or services are most likely to appeal to your target consumers and make the right decisions to achieve your business goals.
For example, a company operating in the wellness sector will be able to gather insights to understand what factors positively influence consumers to buy their products. The marketing department will then know the best way to launch effective campaigns that reach the right audience.
If the campaign has already been launched, the marketing department will be able to assess how to improve its campaign to reach the target audience.
Why should you use insights?
As a marketer, you will select the Insights that perform best on your account and that are related to the products or services you offer.
As Google Ads Insights updates each member’s account information on a daily basis, it’s a good idea to check in regularly to ensure you’re up to date with the latest trends in your market and the best performing audiences.
You will be able to offer campaigns that are in line with real consumer demand.
Do you want to implement an effective Google Ads strategy and achieve your business goals?
The types of Insights provided by Google Ads
Google Ads Insights is a great tool that gives you valuable information about everything that is happening in a given market in your sector. Here is a list of the information you can get:
Search trends
Through the search trends, you can identify the latest search trends and the best keyword themes that may contribute to developing your online business.
For example:
Demand forecasting
Through demand forecasts, you can understand what the future interest in products and services related to your industry will be. This information is important to enable you to manage your stock properly in case of increased demand for your products.
Consumer interest
You can gather insights about consumers’ interest in your business by analyzing how they search for you on Google and how they engage with you. What were the search terms related to your business and your products or services over the last 28 days?
For example:
Audience statistics
With audience statistics, you can understand what are the characteristics of the consumers and segments that are interested in your business. Audience statistics allow you to identify the unique attributes of your consumers. You’ll be able to deliver targeted campaigns that specifically match your audiences.
For example:
Bidding insights
Bidding insights inform you of bid adjustments and whether they impacted your campaigns’ performance. You can even compare your performance to that of your competitors who share the same bids as you. This information allows you to strategically adjust your budget and adopt the bidding strategy that best aligns with your marketing objectives.
Diagnostic Insights
As we saw earlier, diagnostic insights will help you identify why your campaign does not display on a digital platform or why it doesn’t generate conversions. Diagnostic Insights assess the effectiveness of an ad accurately, they determine if your account is suspended for any reason, if the budget has been wisely allocated, if your message is successful, or if your campaign is being put on hold.
For example:
Note that Google Ads Insights offers diagnostics under the condition that a campaign has not received any traffic or conversions.
Do you want to implement an effective Google Ads strategy and achieve your business goals?
In conclusion
Google Ads Insights Diagnostic has been designed to give you personalized and concrete recommendations, in order to help you solve the problems that Google has detected in your ads. These recommendations are designed to ensure that your campaign performs optimally.
Keep in mind that Google has not yet rolled out the insights page globally. So you may not see this feature in your account yet.
At Eminence, your Digital Marketing Agency in Geneva, we believe in anticipating as much as possible the impact that each new feature or trend will have on a company. This is why we have already trained a team of experts in Google Ads Insights who will be able to answer all your questions.
Contact us now to find out more about this new feature available in Google Ads Insights and how it will positively impact your ads and your business results.