WHY INVEST IN MOBILE APPLICATION DEVELOPMENT?
Do you remember the first smartphone with a multipoint touch interface released by Apple in 2007? This iPhone 2G may seem prehistoric to us today in terms of design and functionalities, but yet at that time it was the beginning of a technological revolution that is still in motion today.
Indeed, since that day, the technological progress has continued to be more impressive year after year, with increasingly fierce competitors on the market and constantly new models integrating updates.
Today we can say for sure that a smartphone really is a smart mobile phone, which assists us on a daily basis. If you forget it at home, it's almost as if you've forgotten something vital... you feel kind of lost. No contacts, no agenda, no Internet, no social networks, no music, and many other features that you will have to forget for the rest of the day.
It is therefore clear that a smartphone is not only a telephone device, but a real toolbox full of functionalities, and among them, applications that we use to access even more features.
A mobile application is a software developed for a mobile device (Smartphone, tablet) that meets specific needs, such as access to information, convenience or time saving.
In terms of digital strategy, the creation of a mobile application will open up a very promising access to your company by allowing you to create a link between your brand and your target audience. This will allow you to increase your visibility, your notoriety, as well as your turnover.
Our agency of mobile development in Switzerland fully understands the importance of this technology and is an expert in the development and implementation of mobile marketing strategies. The team of our agency of mobile app development in Switzerland designs applications for you to ensure a high quality presence.
THE STEPS FOR A MOBILE APPLICATION DEVELOPMENT
Before you can start creating your application, you must first establish a mobilization strategy for your projects and set objectives. This will concern, for example, equipping your salespeople, adapting your e-shop or developing your brand's mobile application.
Once the challenge has been determined and your objectives set, our agency of mobile development in Switzerland offers you the opportunity to create your mobile platform in line with your customers' usage profile:
- Native application: developed for all operating systems (iOS, Android, Windows Phone) and downloadable on App stores.
- Web application: website in mobile format
- Hybrid application: web application made available on App stores.
All our mobile applications simplify the navigation experience for mobile users while promoting emotion and pleasure, all to provide an optimal user experience (UX).
THE ADVANTAGES OF A MOBILE APPLICATION
As mentioned above, smartphones have more and more functionalities, the use of these devices has become essential for many individuals. That's why having a mobile application of your company can be a great opportunity with many advantages.
Indeed, collaborating with our agency of mobile development in Switzerland will have the primary advantage of making you more accessible to your customers. They tend to have their phones at hand at all times, so they will be able to access information or products more easily and quickly through your application, thus facilitating their user experience.
On the other hand, a mobile application offers you the possibility to sell through an additional channel the products displayed on your website, and therefore, to significantly increase your revenues through the customization and simplification of your customer's purchasing experience.
In addition, the mobile application allows you to use new tools, such as geolocation for example. This can make it possible to adapt the language of the content to the location or to launch a targeted promotional offer to encourage people to buy.
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