Boost Your Paid Social Media Campaigns

Our agency is a Meta Business Partner and helps you capture the attention of your audience on social networks to connect directly with your prospects in an authentic and effective way. Maximize your visibility and increase conversions on Meta (Facebook & Instagram), TikTok, X (Twitter), YouTube, Pinterest, Snapchat, and LinkedIn.
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Audience Strategy
Engagement
ROAS Optimization
Tracking

The Benefits

01
Targeted advertising
 
Reach your ideal audience based on their interests and behaviour, to optimize the effectiveness of your ad investment and reach your business objectives.
02
KPIs and Analysis
 
We provide visualization tools and detailed analyses to closely track click-through rates, conversions, and ROAS, giving you a clear view of your campaign results.
03
Budget Control
 
We adjust your advertising spend according to your marketing goals, ensuring consistent use of your budget and maximum profitability.
04
Speed and Efficiency
 
We accelerate your brand awareness, attract qualified traffic, and generate leads quickly through our expertise in paid social media, perfectly complementing your organic strategies.
05
Content Strategy
 
We leverage a variety of advertising formats to captivate and engage your audience in a relevant and creative manner. Stimulate your customers’ interest and encourage interaction with your brand.
Our approach
Key Steps for an effective Paid Social Media Strategy
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1
Project Definition
We analyze your business objectives, translate them into media objectives to build the digital strategy, and define specific KPIs.
2
Audit of Your Resources
We examine available audience data (CRM, campaign history, online, offline, data segments, etc.) to study the possibilities. An inventory of your creative resources will also be established to identify the need for creation.
3
Strategy
Based on the previous elements, our experts define a tailored strategy, relevant platforms, suitable content formats, and optimal targeting. Whether you aim to enhance your brand awareness, generate leads, or boost sales, we will achieve these goals together.
4
Tracking Implementation
We implement a tracking plan across your web ecosystem to achieve three main objectives: track users, feed the algorithm to enhance targeting and performance, and facilitate remarketing. This approach maximizes precision and optimizes ROI.
5
Set up, Monitoring et Optimizations
We complete the setup according to the established strategy. Once the campaign is launched, we monitor it daily and track the progress of key indicators. We provide you with a personalized dashboard to ensure full visibility into your social media advertising campaigns. Together, we optimize your performance at every stage by identifying successes and areas for improvement. We guide you through a cycle of continuous improvement to enhance your impact.

Our Tools

Facebook Business Manager
LinkedIn Marketing Solution
Pinterest Ads
Tik Tok Ads
Google Analytics
Adobe Analytics
Supermetrics

Our Expertise

A dedicated team of experts

As Meta Business Partners and digital strategy specialists, we excel at navigating complex regulatory environments while maximizing your ROI. Our specialization in compliance for sectors such as FMCG and B2B includes management of API integrations, SDKs, CRMs and product catalogs. Our strategic decisions are based on accurate data, guaranteeing optimal ROI.

What is a social media agency?
As a social media agency, we take an active role as a strategic partner in developing your brand’s online presence. We master the codes specific to different platforms, leverage your Paid Media campaigns and ensure a strong return on investment.
Why should you invest in a social media agency?
From our offices in Geneva, we bring specialized expertise and a strategic approach to maximizing your impact on social media. We help you develop impactful campaigns, analyze data for systematic adjustments, and ensure consistent results, allowing you to stay ahead in a constantly evolving digital landscape. Our social media agency selects the ideal action plan from the infinite possibilities offered by social media advertising.

What are the benefits of advertising on social media?

Social media advertising offers both massive reach and precise targeting. You can reach your ideal prospect with relevant and engaging ads, create a unique relationship by multiplying touchpoints with your target audience. It’s an essential path to boost your brand awareness, generate qualified leads, attract traffic to your website, increase visits to your physical stores and app downloads, thus boosting your sales in an increasingly digital world.
projects & case studies
Our success stories
SEO
McDonald's
McDonald's: Website redesign McDonald's Jobs
+110%
Number of clicks
-38%
Bounce rate
More Info

Content created by our experts

We make every effort to enhance the impact of your social media advertisements. With our personalized recommendations, achieve your goals with confidence.

Audit

Our thorough audit analyzes your online presence in great detail. From technical auditing to identifying growth opportunities, we scrutinize every aspect to strengthen your online presence and optimize your results. With our social media experts, you gain a clear understanding of your positioning on social networks and the actions needed to achieve your objectives.

Strategic Development

With our customized approach, we design a digital strategy aligned with your vision and prospects. Each step is carefully crafted to help you achieve your goals with precision. By collaborating closely with you, we develop innovative solutions tailored to your specific needs, ensuring your long-term success.

A 360° Action Plan

We approach paid social media as an integral part of a broader strategy, leveraging deep partnerships with platforms and a keen awareness of the latest trends and formats. This allows us to translate your business objectives into comprehensive, full-funnel strategies that complement your organic content seamlessly.

Test & Learn

Our method begins with formulating hypotheses based on data and market understanding. We then proceed with controlled experiments, such as A/B testing, to compare different variants. We provide detailed data analysis to identify which approaches resonate most with the target audience. This iterative process allows us to refine our strategies continuously. Ultimately, this approach enables us to maximize ROI by leveraging data-driven insights to enhance campaign effectiveness.

Analysis & Recommendations

Our experts closely monitor your performance, providing detailed reports and personalized recommendations. By identifying trends, successes, and areas for improvement, we enable you to adjust your action plan in real-time, enhancing competitiveness and achieving better results. Our approach ensures that we have actionable insights, empowering informed decision-making and continuous optimization of your strategies.

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Our pillars

Data
Strategy
acquisition
Web