Website development
Website
Eminence Client
Website development

With the help of its agency Eminence, Avesco Rent developed a website with a CMS that was easier to manage and that had three main objectives:

UX optimization
A mobile first focus
The redesign of the website with content migration

Website development
41%
Increase in overall traffic
Website development
95%
Increase in mobile traffic
Objectives & challenges
Among the solutions available, there are some automated services for migrating data from Typo 3 to WordPress.
 
These services provide a solution to import content, categories, users, etc., quickly, easily and at a reasonable price.
 
However, in the case of Avesco Rent, we did not recommend using these services because they did not allow one to organize the imported content in the WordPress “customs posts type”.
 
This was created previously to structure the site, displaying products in a similar way as the WooCommerce “product” post type.
 
Maintaining the current website positioning (SEO)
 
To meet the specific challenges of the Avesco Rent project, we set ourselves a number of key objectives and challenges:
 
  1. To migrate Avesco Rent’s website from Typo 3 to WordPress, in French and German
  2. To import all pages and products, including: 400 products, 200 characteristics per product and approximately 70 pages
  3. To optimize the website loading time
  4. To maintain the current SEO positioning
  5. To simplify the Back Office management
Our approach
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We ensured a precise migration from Typo 3 to WordPress, optimised SEO and integrated CRM to maximise efficiency.

Our Strategy

Steps:

 
  • Import categories, products and characteristics of each product
  • Import all articles and pages
  • Fix website bugs
  • Webpages’ integration (html, csss, js, etc.)
  • Link the “Pricing tools” using a REST API (Representational state transfer)
  • Connect the website to the HubSpot CRM
  • Migrate the website to a new server
  • Run tests, ensure validations and execute deployment
  • Optimize website loading time.
 

Our solutions:

 
First, Eminence exported the content in batches into several csv files. Next, Eminence imported them with the WP ALL IMPORT plugin and the following add-ons:
 
  • WooCommerce (for importing products)
  • Advanced Custom Fields (for importing characteristics and fields)
  • Yoast WordPress SEO (for importing SEO meta titles and meta descriptions)
  • WPML All Import (for multilingual content)
 
For the products, we started by importing the product characteristics, then the categories, then the actual products before finally importing the products’ translated versions.
 
To avoid losing the current SEO positioning of the website, we imported all the meta descriptions and meta titles, and we kept the same URLs.
 
This task was challenging but as a result, we managed to import well-organized and well-structured content.
 
Last but not least, we imported all the content without losing any information.
 

Optimizing the website loading time:

 
Eminence optimized the loading time by:
 
  • Reducing the size of CSS resources
  • Reducing the size of JavaScript resources
  • Activating Gzip compression
  • Optimizing images and reducing page size
  • Etc.
  • Establishing a connection between the website and the CRM pricing solution to ensure data transfers automatically through a REST API.
 
The data sent through quote request forms were automatically transferred to the CRM application: contacts, accounts, products, requests, etc.
 
Thanks to the integration of the REST API in the website and the CRM, we were able to guarantee the following to our customer:
 
  • Optimization of Sales Force Management

 

  • Improved customer knowledge

 

  • Centralization of administrative and workflow processes

 

  • Improved customer billing services

 

  • Possibility to continue our targeted marketing actions

 

  • Linking the website on the Hubspot CRM through the REST API provided by Hubspot, allowed us to record quotation request form submissions and consolidate all leads in the contact database.

Results

Eminence KPI
41%
Increase in overall traffic
Eminence KPI
95%
Increase in mobile traffic
Eminence KPI
-5%
Bounce rate
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Clients testimonials
Avesco Rent
Website development
From the very beginning of our collaboration with the Eminence agency, we were impressed by their extreme reactivity. Eminence team provided us with a detailed marketing plan in record time. Always attentive, the project managers adapted to our demanding context, they were able to adapt the marketing plan throughout the process. They created a trustworthy relationship with our teams. Thanks to Eminence, we have achieved a level of excellence in digital marketing and I can only highly recommend them!